Thirty years ago, back when there were only hard plastic sex toys in tan and black, Susan Colvin had a vision of what sex toys could be. And so she … Continue reading CalExotics Founder and CEO Susan Colvin Reflects on Brand’s 30-Year Legacy
Tag: XBIZ
Tips for Boosting Ecommerce Revenue With Behavioral Insights
At our marketing agency, we focus on using real data to make better decisions for our clients. We believe every action a visitor takes on a website can tell us … Continue reading Tips for Boosting Ecommerce Revenue With Behavioral Insights
A Look at the Do’s and Don’ts of Gift-With-Purchase Promos
Imagine you’re at a store, deciding between two products with similar packaging, features and pricing. You’re not predisposed toward either brand and you haven’t seen any reviews — but one … Continue reading A Look at the Do’s and Don’ts of Gift-With-Purchase Promos
How Sex-Ed Lays the Groundwork for Well-Informed Shopping
We often do some research before making purchases, whether by delving into a company’s background, exploring specific products or simply making sure we understand how to use something before we … Continue reading How Sex-Ed Lays the Groundwork for Well-Informed Shopping
Why Getting Back to In-Person Events Is Imperative for Pleasure Biz
Even before COVID-19, consumers were already increasingly shopping online. During the pandemic, that trend naturally skyrocketed, and many of us store owners and suppliers became accustomed to leaning back and … Continue reading Why Getting Back to In-Person Events Is Imperative for Pleasure Biz
How Awareness Revolutionized Materials Used in Pleasure Products
Once upon a time, folks didn’t think much about what their sex toys were made of. Not coincidentally, sex shops often smelled like plastic shower curtains. Fortunately for everyone, times … Continue reading How Awareness Revolutionized Materials Used in Pleasure Products
What Pleasure Brands Need to Know About Celebrity Endorsements
The right celebrity endorsement could skyrocket your brand into profitable relevance. The wrong one could send your brand crashing down into obscurity. While the allure of celebrity endorsements is obvious, … Continue reading What Pleasure Brands Need to Know About Celebrity Endorsements
How to Leverage Social Media to Increase Retail Foot Traffic, Sales
These days it can feel like everybody is interacting on a screen of some kind, with less IRL engagement than ever. This can be especially frustrating for brick-and-mortar business owners, … Continue reading How to Leverage Social Media to Increase Retail Foot Traffic, Sales
How to Master Online Training for Retail
Imagine you’re in a retail store. You want to make a purchase but aren’t sure which product to choose. As your eyes scan the shelves, different thoughts cross your mind: … Continue reading How to Master Online Training for Retail
How Mainstream Can Show Respect in Its Appropriation of Fetish Wear
Once upon a time, fetish wear was strictly confined to kink communities and subcultures. However, it has now made its way onto the catwalk and even mainstream Instagram and TikTok. … Continue reading How Mainstream Can Show Respect in Its Appropriation of Fetish Wear