Pjur Original Rainbow Edition

Love is Love.

Being free to love who you want and how you want. That’s what pjur wants to make a statement for: That love is diverse and colorful. That people can discover their sexuality and live it out freely.

With the limited pjur ORIGINAL Rainbow Edition the focus is on universal values of love, tolerance and diversity, because a fulfilled sex life looks different for everyone.

The cult product pjur ORIGINAL is independent of age, gender, appearance, relationship status and preferences. An ideal companion for a carefree sex life.

Using a blend of three premium silicones, the ingredients are about as pjur/ pure as you can get.


  • Extra-long lasting lubricant
  • A few drops suffice
  • Compatible with latex condoms
  • Ingredients: Cyclopentasiloxane, Dimethicone, Dimethiconol
  • 3.4 oz/ 100mL bottle.

Liquid & Hybrid Lubricants with Nourishing Hyaluronic Acid from Good Clean Love

Liquid or Hybrid? You Choose.

Your choices for intimacy and pleasure are as vast as the universe. Choose Good Clean Love Liquid for a premium, lasting intimate experience that’s water-based and nourishing. Or, choose Good Clean Love Hybrid with a touch of silicone to lubricate your adventures to less traditional places.

Experience the deep hydrating benefits of hyaluronic acid – trusted for skin care and now in its most intimate form as a long-lasting, premium personal lubricant.

Good Clean Love made them good and clean. You add the love.


Good Clean Love Liquid Water Based Personal Lubricant with Nourishing Hyaluronic Acid

Better-for-you pleasure.

Experience the deep hydrating benefits of hyaluronic acid – long trusted for skin care and now in its most intimate form as a long-lasting, premium personal lubricant.

Good Clean Love Liquid feels natural, with a silky-smooth glide that enhances sex and reduces irritation.

Liquid is water-based, fully compatible with toys and most condoms, and it’s doctor-recommended. It’s pH-balanced so it won’t disrupt your body’s natural chemistry.

And Liquid is iso-osmolar, meaning it won’t over hydrate your sensitive tissues to the point of causing irritation or cause dryness by robbing your body of its natural moisture.


  • Water-based & pH-balanced liquid lubricant
  • Made to mimic your body’s own lubrication
  • With hyaluronic acid for rich, long-lasting lubrication
  • Iso-osmotic, will not damage vaginal tissue
  • Ideal to use with toys & vibrators
  • No parabens, petrochemicals, artificial fragrance or artificial flavor
  • Compatible with latex & polyisoprene condoms
  • 1.69 oz / 50ml
  • pH Rating: 3.9 – 4.2
  • Osmolality Rating: 250 – 400 mOsm/kg
  • Made in the U.S.A.
  • 1.69 oz. tube


Good Clean Love Hybrid Silicone & Water Based Personal Lubricant with Nourishing Hyaluronic Acid

Blended for intimacy without boundaries

Explore intimacy without boundaries with Good Clean Love’s longest lasting lubricant yet.

Good Clean Love Hybrid blends the superior glide of silicone with the benefits of a body-friendly, water-based formula that won’t stain and cleans up easily.

Enjoy intimacy any way you or your partner prefer with the versatility of a hybrid formula that will stay slippery with or without the presence of natural lubrication.

Of course, you expect more than just premium performance from a lube by Good Clean Love. Hybrid is pH-balanced and hypoallergenic, paraben-free with no artificial fragrance.

While it’s not recommend hybrid for use with silicone toys, other toy materials are fully compatible. Hybrid is safe to use with latex and polyisoprene condoms.


  • Silicone (dimethicone) & water-based blend
  • All-body safe and long-lasting with a cushioned, silky feel
  • Hybrid base gives the glide of silicone
  • Non-staining and ideal for all types of intimate play
  • Hydrates and nourishes skin with hyaluronic acid
  • pH-balanced and hypoallergenic
  • Paraben, petrochemical, and fragrance free
  • Compatible with non-silicone toys, and latex or polyisoprene condoms
  • pH Rating: 3.9 – 4.3
  • Osmolality Rating: 250 – 400 mOsm/kg
  • Made in the U.S.A.
  • 1.69 oz. tube

Wet Luxury Lubricant Collection

For over 33 years, Wet has made high-quality, innovative and unique products that are formulated using only the finest ingredients.

The Wet Luxury Lubricant Collection was created to meet the highest industry standards and offers formulas for every desire.

Featuring premium upgraded ingredients, the collection is comprised of the three top-selling lubricant styles:

Wet Silver is a long lasting and silky water-based formula that mimics the body’s natural lubrication.

Wet Gold offers the best features of both water-based and silicone formulas. It performs like a silicone formula with easy cleanup of a water-based formula.

Wet Platinum is the world-famous silicone formula that outshines similar products with its buttery smooth slickness and long-lasting performance.


Wet Silver Water Based

Wet Silver Luxury Water-Based lube is specifically designed to moisturize and rejuvenate your skin while being used. This gentle formula is a perfect complement to your body’s natural lubrication.

The formula is 3rd party tested and proven to be compatible with natural rubber latex, polyisoprene, and polyurethane condoms. Wet Silver Water-Based Lubricant is safe to use with all common toy materials.

Wet Silver Water-Based cleans up easily, is stain- and grease-free, and leaves behind no sticky residue such as other lubes you may have used. Get Wet and Lube your Life!

Paraben Free, the formula is hypoallergenic and free of petrochemicals, hormones, and perfumes making it an excellent choice for those with sensitive skin.

Manufactured by Trigg Laboratories, a manufacturer trusted for over 30 years, Wet Silver is formulated in a cGMP compliant laboratory.


  • Premium water based lubricant
  • Moisturizing formula
  • Condom-safe & toy-friendly
  • Hypoallergenic
  • Made in the USA
  • Available in 1 oz., 3 oz., 6 oz., 9 oz., and 16 oz. bottles.


Wet Gold Luxury Hybrid Lubricant

Wet Gold Hybrid luxury lubricant provides the performance of silicone, with the easy clean of water-based lubricant.

The unique odorless, non-sticky, latex compatible and long-lasting hybrid blend combines the best attributes of silicone & water-based formulas creating the best of both worlds.

With an uninterrupted smooth glide unmatched by competitors, the formula has been tested to keep you silky and smooth, and is ideal for foreplay, intercourse, and massage.

Wet’s water silicone blended lube formula is compatible with natural rubber latex.

Wet Gold Hybrid is water-soluble non-staining, easy to clean. It washes away easily with just water making it perfect for easy clean up and use.


  • Luxury hybrid lubricant
  • Water + Silicone blend
  • Performance of silicone, easy clean of water-based lubricant
  • Uninterrupted smooth glide
  • Hypoallergenic
  • Made in the USA
  • Available in 1 oz., 3 oz., 6 oz., 9 oz., and 16 oz. bottles.


Wet Platinum Luxury Silicone Lubricant

Wet Platinum Luxury Silicone lubricant is specifically designed to last. Unlike water-based body glides, silicone won’t evaporate or break down in water, making it perfect for use in the shower or spa.

This paraben-free & oil-free lube formula is clear, odorless, non-sticky, latex safe, and easy to apply. Formulated with premium, high-grade silicone for ultimate performance

Wet Platinum is doctor recommended as an over-the-counter solution for personal dryness and has been cleared as a Class II 510(k) Medical Device to be used in conjunction with all types of condoms. Plus it’s vegan, gluten-free, keto, non-GMO, kosher.

Manufactured by Trigg Laboratories, a manufacturer trusted for over 30 years, Wet Platinum is formulated in a cGMP compliant laboratory.

Please note – Wet Platinum lube is made of pure high-grade silicone, meaning it is prone to leaking more than water-based lube, so be sure to store your lubricant upright.


  • Luxury silicone lubricant
  • Paraben-free & oil-free formula
  • Vegan, gluten-free, keto, non-GMO
  • Long lasting formula
  • Formula is doctor recommended as an over-the-counter solution for personal dryness
  • Please store lubricant upright
  • Made in the USA
  • Available in 1 oz., 3 oz., 6 oz., 9 oz., and 16 oz. bottles.


Wet Luxury Collection Assortment Sampler

Not sure which formula is right for you? The Wet Luxury Collection Assortment Sampler has got you covered.

Each Sampler includes a 1 oz. bottle of each Wet Luxury formula:

  • Silver Water Based
  • Gold Hybrid (silicone and water blend)
  • Platinum Silicone

Try them all and see which long-lasting lubricant style your body likes best!

Includes (3) different 1 oz. bottles.

Focus Extra: The Personal Lubricant Market Is Booming!

The personal lubricant market is growing at an incredibly fast pace. Of course, one could point to the coupling effects of the pandemic lockdown as the driving factor. But what if it’s more than that?

According to research, the global personal lubricant market is expected to reach USD 1.6 billion by 2026. That amount is on par with some other industries — such as saffron, vitamin D, and false eyelashes; however, the lubricant market is growing at a much faster pace.

So, let’s take a look at what’s driving this growth and why it isn’t just people feeling friskier throughout the pandemic.

Four top reasons the personal lubricant market is booming

  1. Increasing acceptance

Research is reporting that more people, particularly women, are becoming accepting of the use of personal lubricants.

Instagram and Facebook, along with many mainstream advertising outlets, are relaxing their rules around ads featuring lube. This has allowed many lubricant brands to become more visible to a larger number of consumers and has helped ease the perceived stigma that many people have.

And let’s not forget that celebrities such as Gwyneth Paltrow, Dakota Johnson, and Cara Delevingne have all entered the sex toy industry, helping increase exposure for the entire market.

  1. Mimicking the upward sales trend of the sex toy market

As of December 2021, the US sex toy market surged to an estimated $12.6 billion, while the global industry was estimated at $35 billion in 2020.

New manufacturers are entering the market and are offering their own brand of consumable goods, such as condoms and lubricant. Many of these new sex toys encourage the use of lube to ensure a smoother, more pleasurable experience.

As the sex toy industry grows, so does the personal lubricant market.

  1. More online stores offer easy, discreet access

For the past two years, online shopping has become the standard. Having a plethora of online stores to choose from has helped the industry boom.

Keep in mind, lubricants are almost always sold as an upsell opportunity for online shoppers, allowing many consumers to try lube. The privacy and discretion of online shopping also lets consumers try products they wouldn’t normally purchase in person.

  1. Personal lubricants can be helpful for medical conditions

A new study by the University of Florida Health has found that men who have had COVID-19 are more than three times more likely to be diagnosed with Erectile Dysfunction (ED). Using lube can help by enhancing sensitivity and intensifying erotic touch, allowing men to get aroused and attain an erection.

Indiana University found the use of personal lubricants led to more satisfying sex.

Lack of natural lubrication and certain medications can lead to vaginal dryness and irritation. Personal lubricants can make sexual activities more pleasurable.

Where is the future of intimate lubrication heading?

Sexual wellness products as a whole are growing prominence and are also becoming a larger marketplace in emerging countries in the global market. As this market grows, more manufacturers are taking a closer look at their product lines and are expanding offerings.

Natural options

Being that more consumers are using lube, brands are offering different ingredient options. The rising demand for preservative-free, organic, and natural products is a driving factor here.

Unique consistencies

Some consumers like a smooth liquid lube, others want a gel or paste that stays where placed. Many new ingredients are dictating texture, such as coconut oil.

Since touch is an important sense, manufacturer research will also be looking at new options and delivery systems.

Millennial-friendly aesthetics

Yes, there’s a new generation of lube users who are very open to sexual exploration. Many brands are creating products that appeal to younger users and are including digital marketing campaigns that connect to millennials.

Be prepared for lubricant innovations

DNA is being used for customized skincare products. Nanotechnology is being used in motor oil to improve performance.

Is the use of DNA data, nano-additives, or something else extraordinary in our future personal lubricants that far behind?

Focus Extra: The Personal Lubricant Market Is Booming! By Dr. Sunny Rodgers originally appeared in StorErotica

AQUA Aloe Vera by pjur

pjur AQUA Aloe Vera contains natural and nourishing aloe vera and is gentle on skin while providing exceptional lubrication that is never sticky or tacky.

The added Aloe Vera nourishes and hydrates delicate intimate tissues, and aids in recovery time due to anti-inflammatory properties and the ability to help heal micro-tears.

pjur AQUA Aloe Vera premium water-based personal lubricant adds moisture to decrease friction during sex and play, is ideal for daily use and pairs perfectly with your favorite sex toy.


  • Water based lubricant
  • Infused with Aloe Vera to nourish tissues
  • Latex Friendly
  • Toy Safe
  • 100 mL/ 3.4 oz. bottle

Cool Tingle Water Based Arousal Lubricant by Wet

Cooling sensation for ultimate pleasure.

For foreplay or full-on action, Wet Cool Tingle is there to intensify your experience and increase the arousal with its cooling tingle.

This water-based formula makes it easy for application and clean up. The stain-free light-weight formula is never sticky and latex compatible.

Wet Cool Tingle Lube offers a complementing fresh scent without harsh over the top peppermint odors. Play easy knowing there will be no interruptions or distractions.

Apply a small amount of Wet Cool Tingle lube to the area of the body you wish to lubricate and arouse. Reapply as desired, cooling intensifies with friction or blow to cool.


  • Cooling sensation lube for ultimate pleasure
  • Fresh scent
  • Silky feel
  • Arousing and tingling sensations
  • Use as lubricant needed
  • Water-soluble
  • Glycerin free
  • Paraben free
  • Made in the USA
  • Available in 3.1 oz., 6 oz., and 9 oz. bottles

Essential95 Certified 95% Organic Aloe Based Lubricant by Wet

The Lube that brings the freshness of aloe vera to your bedroom – Meet Wet Essential95!

Featuring 95% certified organic ingredients infused with organic vanilla and,  Wet Essential95  is aloe vera-based and uses all-natural ingredients combined with high-grade extracts that moisturize, protect, and rejuvenate your most intimate areas. It will leave your skin feeling soft, never sticky.

When used consistently over time Aloe Vera has excellent effects on the body. It stimulates your sexual drive, improves your blood circulation, and helps you relax.

Aloe vera reduces vaginal dryness and aids with renewing the skin. It helps keep the vagina healthy and happy by protecting against discomfort during sexual activity.

Wet Essential95 protects against discomfort during sexual activity. It can help eliminate painful intercourse & menopause dryness, as this Aloe-based formula is designed to moisturize and rejuvenate. Once rubbed into the skin, it becomes clear and leaves no residue.

Formulated to be paraben-free, glycerin-free, hormone-free, and fragrance-free, this lubricant is pH balanced for the most sensitive type of bodies. Plus, it works with all forms of condoms & adult toys, and it’s easy to clean up as it washes right off.


  • Organic aloe-based formula
  • Help supplement for one’s personal dryness
  • pH balanced natural trusted ingredients
  • Condom & toy compatible
  • Doctor recommended
  • Paraben-free
  • Glycerin-free
  • Hormone-free
  • Fragrance-free
  • Made in the USA
  • Available in 1 oz., 4 oz., and 6 oz. bottles

A Look at the Latest Developments of Water-Based Lube

For as long as water-based lubricants have been around, there have been preservative systems in place to maintain the integrity of the product. To understand preservative systems, however, we need to take a step back and look at the most basic reasons why we need to know about preservatives in the first place.

First, while we may tend to associate the word “preservative” with chemicals or additives, preservatives actually occur naturally all around us, keeping the growth of microorganisms like bacteria and fungi at bay. Fruits and vegetables have preservatives built right into their genetic makeup. Otherwise, the fruit would rot before it had a chance to ripen. You will find naturally occurring sodium benzoate in a variety of berries, as well as methylparaben in both strawberries and blueberries. In grapefruits, the seeds help preserve the entire fruit from rotting, which is why grapefruit seed extract is used in several products as a natural preservative.

The challenge with preservatives is that they can often be irritating; even naturally derived substances like grapefruit seed extract can still cause sensitivity. Using the right preservative is therefore especially crucial in the world of personal lubricants because the product is used on some of the most sensitive areas of the body. The ideal solution is to find a preservative that is safe, nonirritating, and effective at keeping microorganisms under control.

Given the importance of preservatives in our everyday lives, there has been tremendous research globally on the safety of preservative systems. Some of the more widely used preservatives in personal care and cosmetics include tocopherol acetate, propylene and butylene glycols, disodium EDTA, phenoxyethanol, sodium benzoate, potassium sorbate, anisic acid and parabens including methylparaben, polyparaben and butylparaben. With so many to choose from, there are several challenges brands may face when it comes to picking the right preservative for their products. Although research has eliminated several preservatives that are deemed dangerous, brands are still dealing with misconceptions that have pushed them to seek out different ways to preserve their products.

For example, the widespread mistaken belief that all parabens are dangerous has caused a lot of brands to eliminate the ingredient from their products. However, there are five types of parabens and three of them are safe to use — like methylparaben, which, as previously mentioned, can be found naturally occurring in strawberries and blueberries. The other two have been eliminated from use and have not been seen in products for a long time.

Another challenge brands may face is making sure the preservatives they choose are sufficient. A combination of several of the previously mentioned ingredients is often needed in order to fully protect the product. However, over years of research, preservative systems have dramatically changed and evolved as new and better techniques for preserving products have been discovered.

As we were developing our new glycerin- and paraben-free formula, we challenged ourselves to find new and better techniques separate from the current industry standard to preserve our new formula. We researched and studied what leading manufacturers were using in baby care brands. We figured if the ingredient is safe to use on babies, then it is likely safe to use in a lubricant. That was when we discovered a small but powerful preservation system with only one ingredient, Caprylhydroxamic Acid.

Caprylhydroxamic Acid, or CHA, is an amino acid naturally derived from coconut oil. It has a neutral pH, which is great for leave-on and rinse-off products such as lubricants! CHA uses “hurdle technology” to kill off harmful organisms and is a gentle preservative that ensures product safety and longevity. Hurdle technology works by combining more than one approach. These approaches can be thought of as “hurdles” that the pathogen has to overcome if it is to remain active. The right combination of hurdles can ensure all pathogens are eliminated or rendered harmless in the final product. This type of new preservative technology eliminates the need to use several different ingredients to kill off a wide range of organisms and is effective at lower use levels. Additionally, CHA is a great alternative to parabens.

This description of CHA serves as a quick information snapshot based on the years of data collection, research and development. In the future, CHA will likely become a common preservative of water-based formulas where product safety is the top concern. ID Lubricants backs this ingredient 100%, and we are utilizing CHA as the preservation system in our most recently launched product. Innovation is the foundation of our work and permeates our company culture, so I am pleased to share this latest find with the industry while encouraging my colleagues to incorporate it into their own future formulations.

A Look at the Latest Developments of Water-Based Lube by Gregg Haskell originally appeared in XBIZ

4 in 1 Playful Flavors Salted Caramel Delight by Swiss Navy

4-in-1 Playful Flavors promise playful pleasure in all its forms!

Salted Caramel Delight surprises your senses with a tempting blend of sweet and salty. Apply liberally to indulge in a decadent salted caramel experience. Gently rub or blow on the lush liquid to release an alluring warmth. Or savor slippery goodness when added to a massage or used for lubrication. Salted Caramel Delight 4-in-1 Playful Flavors captivates and inspires all of your senses!

1+2+3+4 = Infinite Playful Love Possibilities!

  • 1 Warming Pleasure – Love Feels Warm. Warmth is comfortable, relaxing, and incredibly sensual. Adding the element of heat to your sexy encounters creates a naturally “hot” sensation-play experience.
  • 2 Edible Fun – Love Tastes Good. Create delightful, kissable adventures in truly delicious ways. Engage more of your senses with a fun-loving edible experience.
  • 3 Smooth Lubricant – Love Lasts. Sometimes you want the pleasure to last forever, right? This silky, sensual lubricant sustains lovemaking with a long-lasting formula.
  • 4 Arousing Massage – Love Every Touch. Each caress and stroke excite your senses. Playfully inspire your massage-worthy moments with a fluid, effortless glide.

Playful Flavors is lube for your lifestyle. From frisky foreplay to surreal sex, 4-in-1 Playful Flavors makes it easy to explore ways to add more play to your love life.

Handy Instructions:     

  • Pour, slather, smooth on
  • Massage, rub, glide fluidly
  • Lick, kiss, nibble freely
  • Share often

Sex-To-Go Kits by Kama Sutra

Sex-On-The-Go Kits from Kama Sutra are 3 sexy little kits that contain everything you need for a quickie.

Conveniently sized to fit discreetly into a pocket or purse, each kit contains an assortment of single-use sachets for a quickie anytime, anywhere.


Kama Sutra Sex-On-The-Go Sex Magic Kit

Mindblowing orgasms.

The Sex Magic kit contains the essentials for increased pleasure & stronger orgasms:

(8) 3mL sachets of Love Liquid Lubricant – Kama’s Sutra’s signature product. This water-based personal lube makes having great sex effortless. The luxuriously simple formula provides a smooth, natural feel for enhanced intimate pleasure.

(4) 3mL sachets of Arouse Intensifying Gel – An intimate intensifying gel that enhances sensual satisfaction with a gentle pulsating sensation on the skin. The unique formula encourages heightened arousal and intensifies sensual response.


Kama Sutra Sex-On-The-Go Lick Me Kit

For delicious oral sex.

The Lick Me kit contains oral sex essentials – flavored, warming, body topping and flavored lube:

(6) Assorted 3mL sachets of Oil of Love – Kissable, water-based foreplay oil that gently warms on the skin. Use the included dropper to apply Kama Sutra Oil of Love to the erogenous zones of the body, lightly blow on the area to experience the gentle warming sensation and follow with kisses, enjoying the sweet flavor.

(6) Assorted 3mL sachets of Divine Nectars – Water-based, flavored body glide. Use it anywhere on the body. Adds the perfect amount of slip and glide to any intimate activity with a splash of juicy, kissable flavor.

Kama Sutra Sex-On-The-Go Get Wet Kit

Sexy slip & slide.

The Get Wet kit contains two kinds of water-based lube – classic and flavored – the wetter the better:

(6) Assorted 3mL sachets of Divine Nectars – Water-based, flavored body glide. Use it anywhere on the body. Adds the perfect amount of slip and glide to any intimate activity with a splash of juicy, kissable flavor.

(6) Love Liquid 3mL sachets – Kama’s Sutra’s signature product. This water-based personal lube makes having great sex effortless. The luxuriously simple formula provides a smooth, natural feel for enhanced intimate pleasure.


Kama Sutra Sex-To-Go Prepack Display

The Prepack Display comes ready-to-display and includes product features & selling points to draw customers in. Compact design fits anywhere in your store: shelves, table tops, or next to the register.

Display includes (4) of each kit: Sex Magic, Lick Me, and Get Wet.