When it comes to running a successful adult business, there are some things we all know are important, like customer satisfaction, employee retention and a healthy bottom line. Then there … Continue reading Boost Your Retail Business With These Team-Building Tips
“What’s new?” That phrase keeps companies creating new products, new stimulators, new vibes, new things to stick in, new things to rub on, new, new, new. Every sex toy show … Continue reading Keep Sales Fresh With New Products, Forgotten Bestsellers
Dear Dad Bod Dom, I’ve always felt like I was an ally and supporter of the LGBT community, but I’m learning I have no concept of what it means to … Continue reading Setting a Welcoming Tone for Retail Shoppers of All Genders
We see them when we walk into adult stores, usually in their own little sections — bundles and bundles of beautiful rope. Some rope comes in a hemp material with … Continue reading Is the Art of Shibari the Next Hot Trend in Adult Retail?
In the beginning, the pleasure industry was geared towards a certain type of customer — cisgender heterosexual couples — but it has expanded exponentially since then. Back in the early … Continue reading How to Identify Customer Personas to Broaden Reach
The world is in a state of flux. First the pandemic upended life as we know it, and now an economic downturn once again has adult retailers facing an uncertain … Continue reading What Retailers Can Do in Response to Tapering Pandemic Sales Boom
Few platforms provide significant year-on-year growth in terms of ad-sponsored sites and prepaid channels, but YouTube has proved more dynamic than most. For example, COVID accelerated home viewing time to … Continue reading How to Get Your YouTube Account Restored After Being Banned
Inclusivity. These days everyone is talking about it, striving for it and generally being aware of it in ways a lot of folks weren’t in the past. This is a … Continue reading How to Make Inclusivity More Than Just a Retail Buzzword
One of the things I love most about retail is that no two days are ever the same. It’s a fast-paced world of constant change and evolution. In fact, one … Continue reading Summer Sales Tips for Retailers
Nearly everyone reading this has heard of Costco, the wholesale warehouse. They’re known for great deals if you’re okay with buying in bulk — and enjoying some hot wieners with … Continue reading The Benefits of a Liberal Refund Policy for Customer Retention