E-commerce made adult retail accessible, efficient and discreet. But it also made it distant. For years, the industry has leaned heavily on convenience as the primary driver of growth. To … Continue reading How Experiential Spaces Help Adult Retailers Drive Engagement, Sales
With countless digital storefronts just a phone swipe away, plus increasing competition from big-box stores dipping their toes into pleasure products and sexual wellness, adult retailers are working hard to … Continue reading Retail Pulse: How Brick-and-Mortar Stores Are Boosting Sales With Ambiance and Service
For many adult retailers, summer brings a predictable change in customer behavior. Routines shift, travel increases and shopping habits become less steady. Foot traffic may decline, and without a solid … Continue reading How to Turn Retail Seasonal Lulls Into Sales Opportunities
Every long relationship with software hits a point where you realize the tool isn’t exactly what you need. It does what the vendor assumes you need, often created by engineers … Continue reading How AI Is Turning Adult Retailers Into Developers, No Degree Required
Not long ago, walking into an adult store often felt like stepping into the shadows. Dim lighting, overwhelming product displays and a transactional experience made many of these spaces unwelcoming. … Continue reading How Female Shoppers Are Setting the Pace for Retail
Trade shows offer something that catalogs and online browsing can’t match. Seeing, touching and discussing products in person gives you a better sense of how they might perform in your … Continue reading How Retailers Can Get the Most Out of Trade Shows
My PR and marketing work helping adult brands, performers and platforms reach audiences has made one thing very clear. The brands most likely to succeed in the current economic, political … Continue reading How Promoting Wellness Fuels Retail Growth in Uncertain Times
In many industries, press trips are considered desirable but optional — a bonus rather than a core element of a brand’s marketing strategy. In sexual wellness, however, they are essential. … Continue reading How Pleasure Brands Can Capture Attention Through Press Trips
In today’s retail landscape, social media isn’t optional. It is one of the most essential drivers of product discovery, store traffic and long-term customer loyalty. The retailers seeing the strongest … Continue reading 5 Ways Social Media Can Boost Retail Sales
With 21 locations, I’m pretty much always hiring. Unfortunately, the employment market these days can be chaotic, as candidates send out applications across dozens of job boards with a single … Continue reading How AI Is Modernizing Retail HR