Leading cosmetic company Lush has completely turned its back on the top social media platforms, stating simply, “Be Somewhere Else” on its otherwise empty profile pages. In an Instagram Highlight, … Continue reading What Pleasure Brands Can Learn From Lush’s Boycott of Facebook, Instagram
Inclusivity has evolved from buzzword to business norm. Once just a trendy term, it’s now redefining whole sectors — including the pleasure industry. The more adult stores grow and gain … Continue reading Practical Steps Toward Inclusivity for Online Retailers
From shibari to electrostimulation to impact play and more, today’s intrepid sexual explorers are always looking for something new, sexy and fun to try in the bedroom. It’s no surprise, … Continue reading How to Introduce Adult Retail Shoppers to Fantasy Role-Play
In the ever-evolving landscape of adult retail, few niches have experienced as profound a transformation as the world of fetish and bondage. Once relegated to dark dungeons, these kinks have … Continue reading Fetish in Focus: A Look at the Latest Trends Driving the BDSM Market
With the holidays quickly approaching, stores everywhere are working to infuse their seasonal messaging with creativity, engagement and anticipation. That means it’s time to get inspired, whip up some holiday … Continue reading Retailer Tips for Launching Teasers and Pre-Holiday Promotions
Thanksgiving is fast approaching, and for retailers, that means a lot more than turkey dinners and pumpkin pie. As we all know, the Black Friday/Cyber Monday weekend is the most … Continue reading Black Friday, Cyber Monday Preparation Tips for Online Retailers
When planning communications content for the year, from campaign concepts to social media posts to press releases, I categorize it all according to four “seasons” that don’t quite correspond to … Continue reading Is ‘Cuffing Season’ a Marketing Gold Mine for Pleasure Brands?
It’s the fourth quarter. That means Black Friday, the holiday season — the quarter everyone in retail waits for because that’s when they make the majority of their revenue. It’s … Continue reading Why the 4th Quarter Is the Best Time to Upgrade Your Retail Tech
The holiday season is one of the busiest and most lucrative times of the year for businesses, both online and in-store. Between Thanksgiving and Christmas, consumers are spending at record-breaking … Continue reading Get Retail-Ready for the Holidays
The pleasure industry has witnessed a transformative shift as more women have risen to positions of power and ownership throughout the years. Pioneering female company owners broke down barriers and … Continue reading Women in Charge: Meet the Female Honchos Shaking Up the Pleasure Biz