Anal August offers a prime opportunity for brands and stores to capture new customers and drive growth in a category that’s gaining mainstream momentum. As consumer interest in anal play … Continue reading A Retailer’s Road Map for First-Timers’ Anal August
Handling a public call-out on social media is one of the more uncomfortable moments a professional can face. It can feel personal, immediate and amplified in a way traditional feedback … Continue reading How to Respond to Public Criticism on Social Media With Clarity, Composure
Each year, promising new indie brands enter the pleasure industry with fresh, creative designs meant to enhance intimacy, wellness and self-discovery. Some are embraced by retailers and shoppers, while others … Continue reading Tips for Building a Pleasure Brand That Lasts
E-commerce made adult retail accessible, efficient and discreet. But it also made it distant. For years, the industry has leaned heavily on convenience as the primary driver of growth. To … Continue reading How Experiential Spaces Help Adult Retailers Drive Engagement, Sales
With countless digital storefronts just a phone swipe away, plus increasing competition from big-box stores dipping their toes into pleasure products and sexual wellness, adult retailers are working hard to … Continue reading Retail Pulse: How Brick-and-Mortar Stores Are Boosting Sales With Ambiance and Service
For many adult retailers, summer brings a predictable change in customer behavior. Routines shift, travel increases and shopping habits become less steady. Foot traffic may decline, and without a solid … Continue reading How to Turn Retail Seasonal Lulls Into Sales Opportunities
Every long relationship with software hits a point where you realize the tool isn’t exactly what you need. It does what the vendor assumes you need, often created by engineers … Continue reading How AI Is Turning Adult Retailers Into Developers, No Degree Required
Not long ago, walking into an adult store often felt like stepping into the shadows. Dim lighting, overwhelming product displays and a transactional experience made many of these spaces unwelcoming. … Continue reading How Female Shoppers Are Setting the Pace for Retail
Trade shows offer something that catalogs and online browsing can’t match. Seeing, touching and discussing products in person gives you a better sense of how they might perform in your … Continue reading How Retailers Can Get the Most Out of Trade Shows
My PR and marketing work helping adult brands, performers and platforms reach audiences has made one thing very clear. The brands most likely to succeed in the current economic, political … Continue reading How Promoting Wellness Fuels Retail Growth in Uncertain Times