As most of us in the industry already know, sexual wellness remains the black sheep of self-care. Discussions about wellness glorify meditation apps, skincare routines and workout regimens — but … Continue reading Rebranding Sexual Wellness Through a Self-Care Approach
As summer rolls around, the excitement in the air is palpable, especially for one particular demographic: Gen Z. College and university classes are over, vacations are booked and it’s time … Continue reading Tips for Sexual Wellness Brands to Win Over Gen Z This Summer
For many B2B adult brands, marketing to consumers feels like a waste of time. I’ve heard it so many times: “We sell to retailers, not consumers. Why should we invest … Continue reading Why It’s Time for Pleasure Brands to Stop Ignoring B2C Marketing
In marketing, there tends to be an emphasis on the younger generation — the trendsetters. The assumption is that appealing to the younger market has a halo effect on older … Continue reading The Midlife Movement Is Exploding; Is the Pleasure Industry Ready?
As someone who has been in the industry since 2003, I’ve seen countless trends, products and marketing strategies come and go. Yet one thing has remained consistent: a significant gap … Continue reading How Sex Toy Retailers Can Better Support Marginalized Communities
Retail shrink isn’t just a cost of doing business — it’s an existential threat. Theft, fraud, operational inefficiencies and employee mismanagement chip away at profits in ways that many business … Continue reading Mitigating Retail Shrink Through Intelligent Video Solutions
Presented by Tori Titus-McCrobie, Sales Director at Paradise Marketing, this webinar will explore how storytelling drives connection, builds trust, and increases conversions. You’ll discover practical techniques for crafting compelling narratives … Continue reading SWPA Presents: The Power of Storytelling in Sales & Marketing
For the past 50 years or so, the pleasure industry has worked tirelessly to increase public acceptance of sex toys. We’ve done an incredible job, and that progress has only … Continue reading Tips for Reinvigorating Marketing Strategy by Tapping Into Online Feedback
Retail theft affects all kinds of businesses, but adult retailers face unique challenges when it comes to loss prevention. One of the more controversial strategies some retailers have adopted is … Continue reading The ‘Wall of Shame’ in Adult Retail: Deterrent or Dilemma?
I’ve been working in the pleasure industry for more than two decades. For a significant chunk of that time, I thought that to be successful in sales, I had to … Continue reading The Power of Authenticity in Selling Pleasure Products