January is trade show season, probably my favorite time of year in our industry. I love the anticipation of kicking off the new year with all my work colleagues and … Continue reading Prep Tips for Optimizing Your Adult Retail Trade Show Experience
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The Basics of Influencer Marketing for Pleasure Brands
"Influencer marketing" means exactly what it says: sourcing people to help promote your products, services or events. Influencers can boost your signal by attending brand events, uploading candid reviews of … Continue reading The Basics of Influencer Marketing for Pleasure Brands
How to Advise Shoppers on Products for Sex in the Tub or Shower
These days, folks are more sexually adventurous than ever. BDSM has gone mainstream, sex clubs are hopping and even the most reserved folks are ready to think outside the bedroom. … Continue reading How to Advise Shoppers on Products for Sex in the Tub or Shower
How Retailers Can Take Gift Shopping to the Next Level
Let’s face it, gift shopping can be stressful. Stress can make people fall back on “safe” gifts — think ties, scented candles and gift cards — that they aren’t excited … Continue reading How Retailers Can Take Gift Shopping to the Next Level
How to Execute a Successful Retail Store Event
When you have made the decision to have an in-store event, proper planning and execution is vital. In-store events, specifically where product is given away, need to make sense … Continue reading How to Execute a Successful Retail Store Event
Retail Sales: No Thanks, I’m Just Looking
All of us in this wacky industry of adult toys and products often find ourselves as working as sales floor staff, selling blush-inducing devices like a vibrator for a jittery … Continue reading Retail Sales: No Thanks, I’m Just Looking
Tips for Overcoming Funding Challenges as a Startup
When the topic of business startups comes up, often the focus tends to lean toward tips and advice for the beginner phase — how to get your idea off the … Continue reading Tips for Overcoming Funding Challenges as a Startup
A Look at the Do’s and Don’ts of Rebranding in Adult Retail
To ensure ongoing success, businesses need to keep up with the latest trends. That doesn’t mean jumping on every fad, but rather acknowledging the wants and needs of consumers and … Continue reading A Look at the Do’s and Don’ts of Rebranding in Adult Retail
Slate Probes Social Media Discrimination Against Pleasure Product Companies
Slate published a report last week documenting discrimination against pleasure product companies by major social media platforms. The report, penned by author Hallie Lieberman, is part of the Future Tense … Continue reading Slate Probes Social Media Discrimination Against Pleasure Product Companies
Tips, Toys for Exploring Advanced Anal Play
There’s no doubt about it, butt stuff has hit the big time. It may be hard to believe, but not so long ago, anal sex and related activities were considered … Continue reading Tips, Toys for Exploring Advanced Anal Play