"This is our bestseller.” “You should get this one instead; it’s stronger.” “This one costs more — but it’s way better!” In adult retail, sweeping statements like these can sound … Continue reading Tips for ‘Soft Selling’ to Today’s Shoppers
Tag: Sharing is Caring
Rethinking Influencer Marketing in Sexual Wellness
Influencer marketing has evolved over the past several years, and that ripple has extended to the sexual wellness industry. The factors driving the appeal of partnering with influencers — raising … Continue reading Rethinking Influencer Marketing in Sexual Wellness
Vanilla Is Just a Flavor: Why ‘Normal’ Sex Is the Most Dangerous Myth of All
Let's talk about "normal" sex. Actually, scratch that – let's talk about why the entire concept of "normal" sex is complete garbage that's probably ruining your life right now without … Continue reading Vanilla Is Just a Flavor: Why ‘Normal’ Sex Is the Most Dangerous Myth of All
High-ROI Marketing Tactics for Online Retail
In adult ecommerce, the marketing landscape never stops shifting. What succeeded brilliantly in March may seem outdated by September. When you look at the bigger picture, however patterns emerge: clear, … Continue reading High-ROI Marketing Tactics for Online Retail
Dildos: Versatility in Form & Function
Dildos, those non-vibrating stalwarts of penetrative pleasure, are designed for use in the mouth, vagina, or anus. While some are shaped to resemble a penis (a rather straightforward approach), many … Continue reading Dildos: Versatility in Form & Function
Turning Fantasy Fans Into New Creature Play Shoppers
Adult “creature play” is no longer just a niche novelty. There’s even a term for this kink: teratophilia, meaning sexual attraction to monsters. A heady mix of sensory novelty, curiosity … Continue reading Turning Fantasy Fans Into New Creature Play Shoppers
6 Ways to take Mutual Masturbation to the Next Level
Masturbation feels good and being with a partner is so much better. Why? Because mutual masturbation can mean being fondled by your partner. The unexpected rhythm and pressure of mutual … Continue reading 6 Ways to take Mutual Masturbation to the Next Level
How AI-Powered Loss Prevention Can Help Your Store
Years ago, I was deeply involved in upgrading the security camera system at a store in Hawaii. The process took several months. We provided store diagrams, mapped out camera lines … Continue reading How AI-Powered Loss Prevention Can Help Your Store
2025: The Year That Got Real
In the pleasure products industry, 2025 wasn’t just another year — it was the year everything got real. After half a decade of digital acceleration, brand noise and marketing fatigue, the adult … Continue reading 2025: The Year That Got Real
Why Midlife Men Are the Next Big Bet in Sexual Wellness
The recent shift toward supporting pleasure for perimenopausal and menopausal women — a topic once treated as taboo — has clearly been a major breakthrough for the sexual wellness industry. … Continue reading Why Midlife Men Are the Next Big Bet in Sexual Wellness