We are coming up on one of the most joyful times of the year in the adult retail industry: Pride! This is when brands bring out their most colorful products, … Continue reading Showing Pride Year-Round With LGBTQIA+ Products, Marketing
Tag: XBIZ
Welcome Spring, Summer Sales With a Retail Refresh
Each year I love to offer “spring cleaning” tips to improve your customers’ shopping experience and your retail success. Warmer days, Pride season and other fun activities are upon us, … Continue reading Welcome Spring, Summer Sales With a Retail Refresh
A Step-by-Step Guide to Establishing Brand Recognition in the Pleasure Biz
We live in a branded world. Every shopping experience, every purchase, even the news and information you consume has been carefully positioned within a story — a narrative meant to … Continue reading A Step-by-Step Guide to Establishing Brand Recognition in the Pleasure Biz
Spring Marketing Ideas to Grow Your Retail Sales
Spring is upon us, and though winter seems reluctant to depart, beautiful weather will be here before we know it. I love this time of year and can’t wait to … Continue reading Spring Marketing Ideas to Grow Your Retail Sales
How to Embrace Eco-Friendly Pleasure Products Manufacturing
The way we conduct our businesses can have an important impact on the environment, which is why sustainability has become a major part of many adult product manufacturers’ development plans. … Continue reading How to Embrace Eco-Friendly Pleasure Products Manufacturing
How Adult Retailers’ Expertise Outshines Mainstream
Brick-and-mortar retailers are the very lifeblood of our industry, and their customers are its pulse. Pandemic lockdowns and curbside pickups got many folks accustomed to shopping online, but now the … Continue reading How Adult Retailers’ Expertise Outshines Mainstream
Why the ‘G-Spot’ Is More Than a Spot
When it comes to sex, pleasure and anatomy, few things are as lauded, debated, fixated on or misunderstood as the so-called G-spot. Yet for all the attention paid to it, … Continue reading Why the ‘G-Spot’ Is More Than a Spot
Tips for Reeling in Retail Customers When Sales Dry Up
When consumers are recovering from holiday stress, shopping is the last thing on their minds. So once the holiday rush is over, retail businesses often struggle with a steep decline … Continue reading Tips for Reeling in Retail Customers When Sales Dry Up
What Makes a Sex Toy Brand Truly Ethical?
In the early days of the pleasure industry, nobody was talking about body-safe silicone. There was a culture of shame surrounding sex toys, which for most people meant the less … Continue reading What Makes a Sex Toy Brand Truly Ethical?
How to Approach and Work With Influencers
As an influencer, I get approached multiple times a day by various brands. However, I have a personal rule: I only work with brands with an ethos similar to my … Continue reading How to Approach and Work With Influencers