When it comes to running a successful adult business, there are some things we all know are important, like customer satisfaction, employee retention and a healthy bottom line. Then there … Continue reading Boost Your Retail Business With These Team-Building Tips
“What’s new?” That phrase keeps companies creating new products, new stimulators, new vibes, new things to stick in, new things to rub on, new, new, new. Every sex toy show … Continue reading Keep Sales Fresh With New Products, Forgotten Bestsellers
Dear Dad Bod Dom, I’ve always felt like I was an ally and supporter of the LGBT community, but I’m learning I have no concept of what it means to … Continue reading Setting a Welcoming Tone for Retail Shoppers of All Genders
Between an unrelenting global pandemic and the war in Ukraine, we are seeing a perfect storm that’s causing unprecedented inflation along with an economic crisis that many predict will continue … Continue reading Pleasure Purveyors Discuss Challenges, Opportunities Amid a World in Flux
If you have this issue of XBIZ in your hot little hands while you’re reading this, chances are good that you’re in the adult industry. Yes, the adult industry. I … Continue reading Owning Your Craft: Working in the Pleasure Products Biz
In the beginning, the pleasure industry was geared towards a certain type of customer — cisgender heterosexual couples — but it has expanded exponentially since then. Back in the early … Continue reading How to Identify Customer Personas to Broaden Reach
When people are looking to spice up their sex lives, role-playing is often one of the first options they consider. It can be super fun to shed inhibitions and expectations … Continue reading How to Show Retail Customers the Fun of Fantasy Role-Play
The world is in a state of flux. First the pandemic upended life as we know it, and now an economic downturn once again has adult retailers facing an uncertain … Continue reading What Retailers Can Do in Response to Tapering Pandemic Sales Boom
Few platforms provide significant year-on-year growth in terms of ad-sponsored sites and prepaid channels, but YouTube has proved more dynamic than most. For example, COVID accelerated home viewing time to … Continue reading How to Get Your YouTube Account Restored After Being Banned
One of the things I love most about retail is that no two days are ever the same. It’s a fast-paced world of constant change and evolution. In fact, one … Continue reading Summer Sales Tips for Retailers