Exploring the Safety of Glass Sex Toys

Out of all the sex toy materials out there, glass sex toys are at the top of the list that makes people nervous. With misconceptions of something breaking into sharp pieces in one’s nether regions, it’s important to offer customers education about using this type of pleasure product.

Like medical-grade stainless steel, glass is non-porous and therefore very easy to clean and sterilize — making it a great material option. They’re also beautiful additions to any sex toy collection. They can be quite strong and, therefore, quite safe… if they’re made correctly. Poorly made glass sex toys are dangerous nightmares. Well-crafted ones are nothing to shy away from.

Simplifying Glass

The stuff in your car window isn’t the same as what’s in your flower vase. They’re entirely different beasts with entirely different processes. The same goes for sex toys.

And the best first step is to understand some of the terminology:

Soda Lime Glass — It’s the most common type of glass and can be found in anything from windowpanes to bottles or jars. It accounts for around 90 percent of all manufactured glass.

Borosilicate Glass — This glass is engineered to withstand harsher thermal and chemical conditions. It’s used in many applications including laboratory equipment and cookware (things you put in the freezer or oven).

Annealed — This is the process of slowly cooling a glass object to “relieve residual internal stresses” that can occur during manufacturing/creation. Small objects can be annealed naturally due to their size; however, large objects need a controlled environment to cool properly.

Tempering – Often confused with annealing, but it’s not the same. Tempering creates a stronger form of glass.

Stress — This is a complex idea. Some stress points in glass can make those parts weaker and more susceptible to breakage. However, there are some instances where glass stress can make things stronger.

Some makers say it’s impossible to have a piece of glass that’s 100 percent free of stress, while others say it is. There is also a certain amount you can have while being safe to use.

Interesting fact: Adding different colors of glass into your creation also adds stress.

Pyrex — Pyrex is not a kind of glass. It’s a brand. Like “Kleenex” is a brand, but it’s been mistakenly integrated into our language to mean the same as tissues.

Important note: Keep in mind that these descriptions are the watered-down versions that are easier to digest.

Glass Sex Toy Safety

Even a well-crafted toy should be retired if it gets dropped. There could be cracks or newly introduced stresses that you can’t see. The same goes for if it’s been chipped. Yes, you’ll hear of makers dropping their toys to test their strength, but still, better safe than sorry.

Weak points — this is where the real danger comes in. Toys with very thin parts/sections should be avoided because they have the high risk of breaking.

Soda-lime glass (even annealed) is not a good bedmate for temperature play. Yes, you can warm it or cool it slightly, but avoid anything else, lest you end up with cracking. Stainless steel is a better option if you want to get into this kink.

Checking for Stress

I have DangerousLily.com and one of my co-workers to thank for this next tip… There’s one way you can see the stress of your glass sex toy — keep in mind that it’s not the be-all-end-all method but it will at least give you a good idea in what direction the quality is headed.

  • Your toy needs to be clear glass — colored glass won’t work for this test
  • You need your computer monitor — a blank white screen
  • You need a polarizing camera lens — however, my design co-worker also said that a pair of 3D glasses will also yield similar results
  • Make sure the room is dark
  • Hold the toy between the lens and the monitor … and any stress points will show up as rainbows
  • Indigo or brown colors mean there’s stress, but it’s not something to worry about
  • A little bit of rainbow action isn’t the end of the world. Any significant rainbow action means the toy has lots of stress points and may eventually break.

So, in short … Well-made glass sex toys (annealed borosilicate or soda lime) are completely safe as long as they’re not dropped or put through extreme temperature changes.

 

Exploring the Safety of Glass Sex Toys by Robyn Hemington originally appeared in XBIZ

How to Boost Your Adult Retail Knowledge With Online Resources

In business, knowledge is key. The more you know, the more you can expand, increase your sales and push your business in the best direction to protect its future. We learn more about the industry each day and build up a great sense of understanding as our knowledge banks become full.

Whether it’s knowledge of brands, how products work, tips and techniques for getting the best out of your sex toys or sales predictions of what’s hot and what’s not, I honestly think I know everything about everything within our industry. But almost every day, I’m learning something new, shattering this vein theory of mine. I’m so pleased I’m always learning, because if you master a sector of the market, where do you go from there? But I digress.

Anyway, take this hypothetical scenario: You’re new to the adult pleasure products market and you’ve always wanted to open up your own store. It’s been a life-long passion of yours and it’s finally happening! You set up your website and design your branding and you’re thrilled and raring to go! But you’re suddenly met with the vast wall of pleasure products that forms the basis of the industry. You’re bombarded with bondage gear. Drowning in dildos. Showered in sex toys. Suddenly the task becomes overwhelming! Should it really be this hard?

In our industry, we’re blessed with a market that isn’t dominated by just one or two brands. We have a plethora of products that we can choose from, ranging from the sexy and sensual to full-on fetish. For those just starting out, it can be incredibly daunting and a little intimidating in some cases. With very little knowledge of these products or the industry as a whole, those new to the industry can feel a little naive. So, where is the best place to build their knowledge and help to ease them in?

Here are some great places to learn more about the adult industry (for both new and experienced industry folk!)

Facebook

Ok, if you’re not on Facebook (why not?), get on Facebook! You’ll probably not only need a social media presence for your new company, but you’ll need to network with others in the industry who can help and support new businesses. There are a number of private groups whose sole purpose is to help each other, generate business and advertise, and demonstrate new products and brands. It’s a really useful resource to stay up-to-date with the latest news in the industry and you can gain a great deal of useful knowledge and contacts from these groups.

Adult Industry Media

There are adult industry magazines and media companies (e.g. XBIZ) who share news, stories and product information and press releases. Being subscribed to at least one of these media companies is pretty essential to keep you on top of things in the adult industry and having that magazine pop through the letterbox every now and again can inspire you, and help make those important decisions (like “what brands should I buy?”) easier. Check your locale’s main source and get yourself signed up.

The Human Touch

It’s important to make connections with other people. Whether you know someone within the industry already or you’ve just added them to Facebook, chat with them and find out about what they do. Most people are happy to help and share their knowledge with those lacking in it and you may even hear some news from a sales rep or brand before it’s officially announced …

Emails and phone calls are a great way of communication, so make sure you use them!

Social/Networking Events

Who doesn’t love a good industry party? (And in our industry, things can get pretty wild!) As above, show yourself around and network with others face-to-face. Explain your business and what your future plans are. Talk with brand ambassadors, suck up all the knowledge you can and even make business deals, all while sipping a cocktail in your best formalware. And then jump on the mechanical bull, try your hand at dildo darts and wake up not remembering any of it. Surreal!

Google Is Your Friend

Please, please, please use the internet! I don’t feel I should have to say this these days, but I fear that some still don’t do their own research and then base things like buying decisions on what a sales rep said. Yes, it may be their bestseller, but it’s their bestseller! It doesn’t mean it will be your bestseller! Does it fit your customer base? Do you even like it? If not, it’s probably best to avoid. If you’re not sure, search for it online. Read reviews, experiences and blogs on the product. Research the demand for the product, the reputation of the brand and whether customers even like it.

Use the internet as an extension of your own mind. All the information is already in there, you just need to find it.

Experience and knowledge will grow in time. As I said earlier, I’m still learning almost every day, but the knowledge I’ve gained over the last decade has helped shape the future of my business and the direction I am moving in. You need to be passionate about the product you are selling, and with this passion comes a great thirst for knowledge. Soak it all up, no matter where you get the information from. Whether you store it in your mind, digitally or even on paper, you never know when it may become useful.

How to Boost Your Adult Retail Knowledge With Online Resources by Daniel Miller originally appeared in XBIZ

Opinion: Why Larry Flynt Was Crucial in the Fight for Free Expression

 
Almost all the Larry Flynt obituaries this past week emphasized his dual role as a successful businessman who built a massive, multi-sector adult industry empire from scratch, and also as a First Amendment warrior and ceaseless fighter in the seemingly endless struggle for the right to have open, free sexual expression in America.

The obits also pointed out — quite correctly — that Flynt’s reputation with the general public is tinted by the 1996 biopic “The People vs. Larry Flynt,” an award-winning, big Hollywood production that crystallized the image of the Hustler publisher as a colorful, profane anti-censorship warrior.

Though the film was very much an “authorized biography” — it derived much of its narrative from Flynt’s mid-1990s memoir “An Unseemly Man: My Life as Pornographer, Pundit, and Social Outcast” and its subject readily participated in its promotion — the Milos Forman-directed movie did simplify the multitude of Flynt’s legal battles against the forces of sexual repression and hypocrisy.

If the answer to the question “why was Larry Flynt so crucial in the fight for free expression?” is less tidy than what a Hollywood screenplay demands, it’s no less crucial to understand the unique impact of this headstrong Kentucky-by-way-of-Ohio troublemaker on American jurisprudence and cultural life.

The Real Deal

“He was the real deal. I’ve represented a lot of people who used the First Amendment to try to gain some sort of economic advantage. Flynt wasn’t that way at all and every case we filed on his behalf was because he was trying to move the needle,” Paul Cambria — his longtime attorney and free speech expert — told the Buffalo, N.Y. NPR affiliate as he reflected on his famous client’s passing.

When I interviewed Larry Flynt, then 77 years old, in his Beverly Hills office for the special January 2020 issue of XBIZ World — which turned out to be one of the last career-spanning interviews he would agree to do — he spoke about the core of his philosophy, which would end up putting him on a collision course against the professional moralists.

I asked him about what made Hustler — which he decided to start in 1974 as a third major adult magazine to compete against the already-established Playboy and Penthouse — unique.

“People were saying, ‘Well, how is Hustler gonna be different from Penthouse or Playboy?’” he explained, pointing out that, unlike him, the other publications were building sex into an aspirational lifestyle item to go along expensive stereos, martini recipes and Mercedes ads.

“I said, Hustler readers aren’t that way,” he continued, his original pitch readily flowing from his lips. “They like their sex straight and raw. No pretension. No wrapping our girls in sophisticated editorial content to give them ‘socially redeeming value.’”

And then he stated, “Sex in itself is socially redeeming.”

A Surprisingly Revolutionary Concept

That sex in itself does not need to make apologies for existing was in 1974 — and perhaps even more so, and surprisingly, still is in 2021 — a revolutionary concept for many.

The Ohio-based Hustler magazine took off within a year of its creation, becoming a booming business that prompted the Wall Street Journal to call it “not only the fastest-growing men’s magazine around, but one of the fastest-growing ever.”

As always, it was Hustler and Flynt’s financial success and growing mainstream acceptance that predictably attracted the attention of the religiously inspired moralists of the time. Flynt was unapologetic as a pornographer and adult club owner, and this rankled the guardians of morality.

Instead of hiding what he did or being discreet with his lifestyle, Flynt purchased a palatial home in the extremely conservative Columbus neighborhood of Bexley. He was taunting the establishment, and, in true Flynt style, he did not care.

Flynt’s first serious encounter with the War On Porn warriors occurred during the 1976 bicentennial, when Cincinnati prosecutors were prompted by a religious lobby called Citizens for Decency Through Law. The group was funded by a local Catholic businessman named Charles Keating.

Years later, in the early 1990s, Keating would be famously convicted on federal and state charges of fraud, racketeering and conspiracy for his role in the infamous Savings & Loan scandal, which provoked a financial crisis.

“Before he fucked the savings and loan industry,” Flynt wrote in his memoir a few years later, “Keating tried to prevent the portrayal of fucking in magazines.”

Becoming a First Amendment Warrior

Flynt fought Keating’s moralists hard from the get-go. He organized a grassroots group called Ohioans for a Free Press and held a rally. “We’re talking about the censorship of a magazine with three-million circulation, sold in 25 different countries with an estimated 15 million readers,” he harangued the crowd Kentucky-preacher style. “That’s 15 million voices that have a right to be heard. Now, either we have a free press or we don’t.”

“One of the greatest things that we have as American citizens, goddammit, is the right to be left alone,” Flynt sentenced, once again, establishing another unmovable principle on his lifelong Free Speech credo. “And me and my readers deserve that right.”

For the first of what would become many, many future media appearances, Flynt preached Free Speech and the glories of the First Amendment in an impromptu press conference in front of a throng of mainstream reporters wielding microphones and tape recorders.

Fighting corrupt, hypocritical Charles Keating in 1977 Cincinnati, the 34-year-old pornographer and businessman had encountered the second part of what would end up being his legacy: anti-censorship fighter.

Flynt lost many battles along the way, including that first one. He was a consumate gambler, but in this case the deck was stacked. Keating’s Citizens for Decency Through Law was operating in tandem with the prosecutor.

Summing up the case against Hustler, the prosecutor told the jury, “Sex is a beautiful thing — there’s no question about it — but only in the proper environment.”

Then, producing a piece of chalk out of his pocket, he drew a line across the courtroom floor and literally said “It’s time to draw the line against obscenity.”

Flynt was convicted by a stern judge named Morrisey. In the movie “The People vs. Larry Flynt,” he playfully agreed to play Morrisey, his first adverse judge, sentencing Woody Harrelson-as-Flynt to “11,000 in fines and 7-to-25, no bond!”

Ohio conservatives would continue to periodically pester Flynt and Hustler businesses for decades, always under moralistic excuses.

More Stacked Decks

The Ohio prosecution — and his unapologetic Free Speech antics — made Flynt a national figure. Talk shows and newspapers spoke of the case, even if the gatekeepers of morality ensured that Flynt could never be portrayed as a hero.

“I think Hustler is tawdry,” America’s most influential talk show host and nightly monologist Johnny Carson told the New Yorker in 1977, “but I also think the First Amendment means what it says, then it protects Flynt as much as anyone else.”

“As far as I’m concerned,” Carson continued, “people should be allowed to read and see whatever they like, provided it doesn’t injure others. If they want to read pornography until it comes out of their ears, the let them. But if I go on the ‘Tonight Show’ and defend Hustler, the viewers are going to tag me as that guy who’s into pornography. And that’s gonna hurt me as an entertainer, which is what I am.”

Another deck, this time of mainstream media and public opinion, was stacked against Flynt. Again, he didn’t care.

While he was fighting the Cincinnati conviction, Flynt very publicly and briefly converted — and the magazine — to evangelical Christianity. It was during this period that another obscenity case popped up in Lawrenceville, Georgia. Flynt had recently decided to challenge the Georgia morality police by opening a pop-up Hustler shop in Atlanta and selling the magazine himself.

It was during a subsequent 1978 Lawrenceville trial fighting local obscenity legislation that Flynt was shot by a white supremacist serial killer, who was reportedly indignant at Hustler’s depiction of an interracial couple.

Following the assassination attempt, the Lawrenceville judge declared a mistrial. Flynt, in unimaginable pain, returned to Georgia a year after the shooting to face off against his enemies.

In a 1984 interview he said that before the shooting he used to spend 20 percent of his time fucking with “them” (the Man, the establishment, the hypocrites, etc.) and 80 percent having sex.

“Now that I can’t fuck,” he continued, “I spend 100 percent of my time fucking with ‘them.’ See, I’m paralyzed from the waist down, but I ain’t paralyzed from the waist up.”

“That’s why I’m their worst nightmare come true,” he added.

Fighting Through Personal Chaos

After he moved his business operation to Los Angeles in 1979, comes a chaotic period that those who know the man’s story only through “The People vs. Larry Flynt” tend to find confusing. And that makes sense: between 1979 and 1983, the L.A.-based Flynt was going through the painful aftermath of the shooting, erratic medical treatments, mental health misdiagnoses and lifestyle-related turmoil.

Still, he managed to propel himself into the national conversation, in a series of legal appearances and stunts that culminated in his 1983 campaign for the Republican nomination for President, challenging one of his main targets of vitriol, Ronald Reagan.

Here’s where understanding his free speech legacy gets tricky for many people: the iconic images of Flynt in his trademark gold wheelchair wearing a diaper, or a T-shirt saying “Fuck This Court,” or American flags as apparel, or telling off the Supreme Court — all of which were recreated in the Hollywood biopic — don’t directly relate to Flynt’s work as a pornographer and as a publisher of sex images.

A lot of his legal troubles in the early 1980s — including the time he described the Supreme Court with an incredibly obscene quip — stem from a lawsuit over a lewd cartoon mocking Penthouse founder Bob Guccione and his then-girlfriend that Hustler published in 1976. Others escalated from Flynt’s involvement in a bizarre, convoluted incident surrounding the criminal drugs case against car manufacturer John DeLorean.

Both major Flynt-related cases cited in free speech jurisprudence do not involve his publishing of sex photos: they’re both about comedy material, as he understood it, aimed at personal foes.

Perhaps the most famous case stems from Flynt’s publication of a Mad Magazine-style parody of a Campari ad that implied Rev. Jerry Falwell — the nation’s most famous religious moralist and War on Porn crusader — had sex with his own mother.

The Falwell legal battle is what eventually enshrined Flynt as a First Amendment warrior and it also provided the rousing anti-censorship climax to “The People vs. Larry Flynt.”

It’s important to stress that Flynt was indeed being targeted by the forces of morality because he was an unrepentant pornographer. But his major battles were fought over the right to publish raunchy comedy bits he personally enjoyed — outhouse humor of the kind a pre-joining-the Navy teenage Flynt would have enjoyed with a rolled cigarette and a swig of moonshine.

The Right to Fight ‘a Religious Phony’

Falwell’s lawsuit came at a time when Flynt had been jailed over one of the many contempt of court incidents he had become embroiled in. His state of mind was dark, but he knew what he had to do: keep fighting.

“As far as I was concerned,” he later wrote about the period, “there was no justice, no God, no rationality left in the world. The government had done nothing to find or arrest to man who had shot me, the medical profession had done nothing to alleviate my pain and the legal profession was persecuting me for expressing my passionately held opinion that Jerry Falwell was a religious phony.”

During the Falwell trial, Flynt continued stating his beliefs. “Free expression is absolute,” he told the opposing counsel, “as long as no one is hurt.”

“I feel you have a right to say whatever you want to,” he continued.

“No matter how somebody’s feelings may be affected?” asked Falwell’s lawyer.

“Ah, you’re talking about matters of taste. What I’m trying to say is that no one should be imprisoned for what they say! If you don’t like what is being said on television, turn it off. If you don’t like what’s in Hustler, don’t buy it.”

The case went all the way up to the Supreme Court, where Flynt’s attorney Alan Isaacson (played in the movie by Edward Norton) delivered a lasting argument in favor of free expression in 1987.

“There is public interest in having Hustler express its view that what Jerry Falwell says, as the ad parody indicates — is B.S.”

“And,” he added, “Hustler has every right to say that somebody who’s out there campaigning against it, saying, ‘Don’t read [their] magazine and [they] are poison on the minds of America and don’t fornicate and don’t drink liquor’ — Hustler has every right to say that man is full of B.S.”

“And that is what this ad parody says,” Isaacman concluded. “It put him in a ridiculous setting. Instead of Jerry Falwell speaking from the television with a beatific look on his face and a Bible in his hand, Hustler is saying, ‘Let’s deflate this stuffed shirt; let’s bring him down to our level.'”

The Supreme Court published its decision in 1988 and they ruled unanimously in favor of Flynt and Hustler, with the Chief Justice writing, “The fact that society might find speech offensive is not a sufficient reason for suppressing it.”

‘Fuck You If You Can’t Take a Joke’

In his Hustler editorial celebrating the decision, Flynt wrote another summation of his Free Speech and free sexual expression philosophy:

I sincerely hope that this victory over censorship signals the swing of the pendulum back toward a more open society, where sexual communication can be conducted freely and with an accompanying honesty.

“hose traits have been sorely lacking in our initial approaches to the AIDS crisis and sex education, and their absence hinders people’s ability to make informed decisions about disease prevention, contraception and abortion.

Hustler has always promoted the concept that sexual openness requires sexual responsibility, just as maintaining our civil freedoms requires the responsible effort to vote, pay taxes and obey the laws and legal precedents of the land.

I am very happy to have helped ensure that one of those precedents guarantees every American the right to make fun, particularly of those people who try to hold themselves above the rest of the world.

The title of the editorial is “Fuck You If You Can’t Take a Joke.”

‘I Think We Gotta Be Free’

Nearing the end of his life and many tribulations, Flynt retained the boyish hellraiser glint in his eye that one can see in countless pictures from throughout his more than five decades in the limelight.

Back in December 2019, I asked Flynt if he considered himself idealistic about the prospects of holding power to scrutiny and fighting the good fight against the self-appointed moralists and hypocrites.

“This country is pretty corrupt…” he told me, before trailing off into one of his elder statesmanlike reflective moods, followed by a few seconds of silence.

“This country is pretty corrupt,” he then repeated, now with more intent. And then he fixed his probing eyes on me, chuckling, “I guess at heart, I’m an anarchist.”

Later, when I asked him about what in his opinion drove the War on Porn moralists that continue fighting against sexual expression — his old enemies from Morality in Media have rebranded as NCOSE (National Center on Sexual Exploitation) and are funding most major attempts to restrict access to porn — Flynt offered a wise summation that reflected a lifetime of fighting the good fight.

“I think we gotta be free,” he said. “We can’t be afraid to be free. Freedom is defending the thought that we hate rather than the thought that we love the most, you know.”

“A lot of people are afraid to be free.”

Main Image: Larry Flynt photographed in his office, December 2019 (Photo: Gustavo Turner)

Opinion: Why Larry Flynt Was Crucial in the Fight for Free Expression by Gustavo Turner originally appeared in XBIZ

A Look at the Lessons COVID-19 Has Taught Adult Retailers

Photo by Mike Petrucci on Unsplash 

Life as we know it has changed dramatically over the last year. Never did we realize that 2020 would bring such disruption to modern times.

But here we are. We’ve changed our routine and adapted to the new normal. Welcome to the future!

Things may eventually return to what we previously classed as “normal,” although this is probably a long way off. COVID-19 has forced businesses to adapt their working methods and changed the way they generate sales, connect with clients and build working relationships. However, these changes may have already been in progress. Has COVID-19 accelerated the natural change in business and forced us to adapt sooner than we anticipated?

Let’s think about this. It’s easier than ever to connect with others through a wide range of different methods. Gone are the days where we could only participate in business meetings in-person and could only communicate via letters, phone calls or that dreaded fax machine (thankfully I’m just young enough to have missed out on using these at work, but I’ve heard they were a real nightmare!) No longer are we reliant on an internet connection that made noises like a breakdancing robot and took hours to download an MP3 track (unfortunately I am young enough to remember dial-up internet!).

So that leaves us in a position where we have the means, the ability and the technology to diversify and change the way in which we conduct business. We’ve had this for a number of years, yet something was keeping us from breaking out of our comfort zone and exploring these new opportunities. Maybe COVID-19 was the push businesses needed to catch up to where we should be…

So what are the advantages of embracing this technology and leaving tradition behind? Let’s take an international business meeting for example. For big corporate companies, these meetings often involved the coming together of several of your company representatives with others from potential trading partners. They may involve traveling halfway around the world, requiring transport (usually in the form of flights) and accommodation for all representatives involved. Then there is food, drinks and other expenses … It can all get hugely expensive, not to mention the pollution caused by transport and travel (and presently also putting your colleagues and friends at greater risk of contracting COVID-19).

During the last year or so, businesses have realized that these meetings can be done virtually, greatly reducing the enormous costs that they can rack up and also being much greener for the planet.

Yes, we still get that dreaded “how do we end the call” moment, and sometimes run into poor connections resulting in only being able to hear half of what is said, but there are always ways around these small issues.

Video calling is a powerful tool, allowing us to work from anywhere that has an internet connection (which in this age, is almost everywhere!) And what can be better than getting up and out of bed, jumping in the shower, getting half-dressed and plonking yourself in your virtual office (making sure that the camera doesn’t show that you’re only wearing your boxer shorts on your lower half)?

Virtual trade shows are another phenomenon that have burst onto the scene over the last six months, and just work so, so well. You may not get quite as much socializing at the bar or sightseeing around the local area as you would do in-person, but you can still meet with suppliers and trading partners easily, and it makes these shows much more accessible to those that may not have necessarily been able to visit in-person (due to things like distance, costs or personal circumstances). Having recently participated in two of them, I have made a huge number of new contacts and signed deals with partners I never ever knew before these shows. They are an important part of the industry and having access to them in such a convenient way has helped the industry to thrive in these crazy times.

Another thing that COVID-19 has railroaded adult retailers into is building an online presence. Many retailers had previously only relied on their own bricks-and- mortar store, and although no one could predict the devastation and disruption COVID-19 has caused, they hadn’t built a virtual presence for times when their business is forced to close to walk-in customers.

In modern life, having an online presence for a business is essential! More shoppers shop online than in-store in the U.K., and although this is unfortunate as it becomes less personal, it’s just fact. Customers enjoy the convenience of being able to order on their phone, tablet or computer and have a courier drop it off the next day. Some still do enjoy shopping in-store, but it’s important to have a balance of both physical and online retail. When one must close, the other becomes your lifeline and carries your business through these tough times.

When you have an online presence, the customer then has an option to shop online or in-store, potentially increasing your sales. You effectively open a new virtual store, and if you have just one physical store, it can double your brand and retail presence.

Most retailers that have physical stores tend to find that their online store is their biggest moneymaker (when done correctly), and their physical store acts more like a walk-in warehouse — so if their walk-in warehouse needs to close because of things like COVID-19, their business doesn’t have to close and their online sales pull them through until they can reopen again.

In times like these, we have to think smart. Rather than finding ways around cheating the rules and regulations (such as trying to find loop-holes), come up with alternative ways to trade. Embrace modern technology and figure out better ways of doing what you currently do. Diversify, adapt and future-proof your business.

After all, you never know what’s just around the corner…

 

A Look at the Lessons COVID-19 Has Taught Adult Retailers by Daniel Miller originally appeared in XBIZ

Lovehoney’s Curated Set of Social Media Tips for Retailers

Social media has proven itself to be a valuable channel for adult product marketers, allowing us to reach and convert customers to the world of pleasure tools.

Renowned for an agile approach, social media marketing requires an ability to keep up to date with the latest social media trends and developments, to make sure all opportunities are being explored.

To that end, Lovehoney’s team of in-house social media experts have curated up to the minute B2B Social Media Guidelines..

Sales Executive Jade Bawa, rounds up her favorite tips from the directions to help retailers spread the word of sexual happiness effectively with their own social media marketing campaigns.

Getting the most from captions

Visuals are often known as the most important aspect of popular social media sites such as Instagram. However, a snappy caption will go the extra mile with enticing your followers into engaging with your post. They also help to give valuable context, whilst allowing the audience to get to know your brand a little better.

When it comes to writing captions, having a clear Tone of Voice (TOV) is important and understanding the brand personality helps to establish this. For example, Lovehoney are fun and flirty, never crude or patronizing.

Hashtag hints

Hashtags allow non-followers to find your content, and if they like what they see, they may decide to hit the follow button. Plus, they’re incredibly useful for jumping onto current trends and joining a much wider conversation.

Make sure hashtags are relevant to the post and are terms that people are searching for. If you are posting about Fifty Shades of Grey for example, it’s helpful to use hashtags that are popular, but ones that aren’t oversaturated with content. For example, you could use #shadesofgrey which has over 300K posts, rather than #fiftyshadesofgrey which has over 2 million posts. This should help your content be seen by lots of different accounts.

Images and Videos

Your images and videos should be clear and interesting so that your audience can engage with it.

When using imagery, you should avoid using anything that is too text heavy or with too many images in a carousel, as this has proven to not be very engaging.

Videos should be entertaining or informative and never boring! So make sure that your video content gets straight to the point and is able to capture your audience’s attention straight away.

Lovehoney’s Curated Set of Social Media Tips for Retailers originally appeared on XBIZ

What Can Retailers Do for a Successful Start to 2021?

2020 was a roller coaster of a year! Retailers faced a unique blend of challenges with the pandemic, lockdowns, anxious shoppers focused on safety, and a struggling economy that officially entered into a recession in February 2020.

2021 may feel uncertain. But there are things retailers, both online and brick-and-mortar, can do to prepare for a successful year. Allow me to share some options to consider in order to increase your sales.

Retailer Reservations

People are becoming used to booking reservations online and feeling the need for a more private shopping experience. Brick-and-mortar stores can create a reservation system to provide shoppers who are reluctant to wait in lines with a more private and casual shopping experience.

Online retailers can go one step further than utilizing customized chatbots to make consumer product suggestions. Shoppers can sign up for one-on-one shopping calls with store employees. Safety-conscious consumers can make appointments to speak with educated store employees to find the products they need, which can be conveniently delivered right to their door.

Curated Collections

Consumers are becoming more educated about intimate matters and want to give new sexual experiences a try. Many consumers have no idea where to start when it comes to choosing products to match their needs.

Offering specifically curated collections can not only be helpful to shoppers, but it can also appeal to the emotional side of people looking to make personal purchases and needing guidance. Being able to offer this level of shopping experience with strategic recommendations can allow your customers to purchase exactly what they need for Kegel exercises, prostate play or expanding sexual horizons.

Perhaps your curated collections can be seasonal according to shopping patterns. Retailers can create a section of their store to spotlight a certain sexual topic, while online shops can create a microsite within their site dedicated to a specific product category. Gucci created its own site-within-a-site for their 2018 Spring/Summer collection and Aesop’s Taxonomy of Design allows shoppers to browse materials, colors and texture collections according to their preferences.

These steps can create better connection between you as a retailer and your customers, who could really use your advice and guidance in the upcoming year.

Immersive Customization

You’ve helped your customers choose the perfect products and then — you just usher them out the door. I suggest maintaining that customer connection and building loyalty by taking things a step further and providing your customers with additional tools to fully immerse them in their experiences.

This means creating custom downloadable playlists, providing information on how to set the stage for date night, and offering a discount on a companion product to something they’ve bought. Consider downloadable coloring pages that depict a sexy scene or an educational anatomy lesson. Supply them with a video link on how a beginner can wrap bondage tape.

Use your imagination and ingenuity to provide a little something extra for your shoppers that can give them a more immersive experience and allow them to better enjoy the products they’ve purchased from you.

Partner Projects

Have you considered partnering with a bridal shop or venue to provide discounts for the bridal party and information on what products can make the happy couple’s honeymoon an incredible event? Or partnering with a yoga studio by offering discounts on Kegel exercisers that can be worn during pelvic floor classes?

It’s time to look to your own community and see how you can partner with other businesses to better serve shoppers, which can increase your bottom line in return. Consider trying a pop-up partnership with another business to gauge how this may work for you and your store. Join your community’s “shop local” program team.

Find your community connection and partners whom you can band together with to make 2021 a better year for shopping experiences.

Subscription Economy

We’ve all seen subscription services go from pharmaceuticals to beauty products to snack boxes to about anything under the sun, including bacon. According to the McKinsey & Company consulting firm, 49 percent of shoppers are currently using a subscription service of some sort.

Subscription services thrive because consumers see the vital need for a particular product and want to make sure they don’t run out of it. The great part about subscription services are that they can be counted on for long-term income. Being able to charge shoppers’ credit cards on a regular basis can help give retailers peace of mind.

Consider setting up a subscription service for your customers. Start with essential necessities like condoms, lubricants, toy cleaners and enhancement products. Listen to subscriber feedback and add or remove items to make your offerings match your shoppers’ goals. Services could be expanded into seasonal sex toy shipments as well.

Easy to Locate

Research from Statista shows that in-store conversion rates are higher than online conversions (20 percent versus 3 percent). Their research finds that stores are making it easier for shoppers to find what they need and receive the in-person assistance they’re looking for.

Both in-store and online, retailers can benefit by making products easy to locate. Consider grouping product types together and educating store staff (or supplying online content), which can make it simple for consumers to finalize purchasing decisions.

2021 Successful Start Recap:

  • Retailer Reservations
  • Curated Collections
  • Immersive Customization
  • Partner Projects
  • Subscription Economy
  • Easy to Locate

Be Flexible in 2021

If 2020 has taught us anything, it’s that we all need to be more flexible. Make your retail operation a priority in early 2021 by trying a few new ways to increase sales and modernize your business. Seek ways to provide better customer interactions and build loyalty. Be open to partnering with others that can provide your business with a stronger base.

Retailers are important not only for the economy, but for the health of communities everywhere. Make 2021 your year to think outside the box and create unique shopping experiences to connect with your customers. Make things personal this January and take steps to jumpstart your retail success.

What Can Retailers Do for a Successful Start to 2021? by Dr. Sunny Rodgers originally appeared in XBIZ

Why Wand Massagers Are the Go-To for Retail Sales

 

It has been a minute since I have talked about one of my personal favorite toys, the wand. With a significant boost of both customer interest and dollar sales in this category, it seems like a good time to bring them up again.

Wands, to me, are the “little black dress” of sex toys. They are a staple of every store and what I believe to be a favorite in most customers’ toy collections. Why are wands among the biggest must-haves for stores right now?

They are a bigger part of the overall wellness movement in retail, rather than just being another sex toy or vibrator option. They provide therapy for a large range of body issues, making them a highly dual-purposed item for customers to consider. With so many brick-and-mortar stores looking to transition from a sex toy store to a wellness boutique, products like wands matter. Being able to host non-sexual sections such as sports therapy or general wellness items, can often provide a soft spot to land for customers who do not quite know what they are looking for, or where to start.

“Wands are the ‘little black dress’ of sex toys.”

Wands have so much variety to choose from. Before you say “OMG, not another wand,” hear me out. There are wands of all shapes and sizes, and while it is not realistic to carry every brand, you should have a small variety of core wand shapes and sizes, as well as different price points. Carrying one brand of wand can be a disservice to both your store and your customer, while carrying too many wands can be overwhelming and leave someone at a loss on where to even start. We are fortunate that our industry is well versed in this category and you can truly find something for your store and still have it feel unique for your customers.

Something else to consider is how far wands have come in the last few years. We are all familiar with the classic two-speed style, but what about some of the new features that wands now offer that make them highly competitive with the rest of the items in your store? One of my favorite features is the new digital interface available with some wands that let you customize your experience. Via customer feedback, I’ve long heard about how challenging it can be for customers to scroll through speeds and settings so these new digital interfaces can be the solution that customers have been looking for. I also love the waterproofing and sound reduction feature on most wands. More power is bound to have a bit more sound, but for what we ask of wands regarding performance, sound is minimal in comparison. I also love that silicone has found its way beyond plush wand heads and now covers the arm or handle of the wand. Being fully covered in silicone makes wands feel and look more luxurious, allowing for those higher price tags along with added comfort for long-term use.

Do not be fooled into thinking that some of these smaller compact wands can’t compete with the patterns and power of their larger counterparts. Small and mighty is my favorite go-to if I get the opportunity to help someone on the sales floor while out visiting a store. Having a small powerful wand that is wireless to go with you anywhere, waterproof to take in the shower, and compact enough to throw in your purse or bag hits all major bonus points for me. The price point on these smaller wands is also a big perk — lots of power without the price tag.

Attachments! I think we get so focused on building the sale in retail, we forget what a cool add-on attachments can really be and often overlook them. I think of adding on an attachment as doubling the value of your wand. For example, if you add on a stroker, you now potentially have something for him and her. These types of wand add-ons make the wand multi-use for a small additional purchase. No other toy section has an attachment concept like wands do; use it to your advantage. Have a customer who is not sure what they want? Suggest a wand and a G-spot attachment to offer internal and external stimulation. Let your customer experiment and play a bit without investing a ton of money so they can come back and buy what they really want!

My last bit of advice on how to help people choose a wand: Show them just the head and explain the type of vibration each wand has. Having the handles with all the buttons and cords can over-complicate a sale that does not need it. Let the customer feel the vibration while the wands are all lined up together so they can see what you mean about deep and rumbly, versus fine and pinpointed. Show them how the attachment can help change the feel of the vibration, building the sale from the very beginning.

Wands can be your best friends on the sales floor if you let them! Try picking out a favorite wand in the $50, $100 and $150 categories to help keep your opinion open to more than just one brand or option. These are great price points to group together and keep a wider audience for your wand customer base.

I hope you all have a little black dress in the toy world you go to and maybe after reading this article, wands will be it!

 

Why Wand Massagers Are the Go-To for Retail Sales by Danielle Seerley originally appeared in XBIZ

15 Digital Marketing Ideas for Ecommerce Startups

Photo by William Iven on Unsplash

By now, most adult businesses have learned to pivot in the era of a global pandemic in one way or another. For the business owners who have created new or enhanced ecommerce platforms, it is understandable to experience digital marketing overwhelm. Learning and implementing successful strategies requires its own share of pivoting, as the online space is constantly evolving.

Simply listing products on your site and expecting the traffic to come funneling in isn’t a reasonable expectation, based on the competitive landscape. To make the most impact as an online retailer, every component of digital marketing must be addressed in your efforts at all times. While social media is one piece of the puzzle, there are a multitude of ways to secure online visibility and customer loyalty with existing and potential consumers.

1. Engage with social media followers daily

Consumers are more likely to purchase from a brand they trust, compared to a business putting in the bare minimum.

One way to generate more followers and establish trust with new and potential customers is by maintaining a consistent dialogue with your demographic. This includes your posts as well as other accounts. Always reply to comments on your posts, whether it is with a thank you, or an emoji. Not only does this keep that post active, but it shows that you aren’t “posting and ghosting,” also known as posting for the sake of posting.

2. Generate a stockpile of blog content

Keep your blog content updated regularly as much as your time and resources allow.

A minimum of one blog per week will make an impact in the long-term. Diverse blog content will increase keywords on your website, which can help your website rank in search engines, and help potential customers to find your online store. Focusing on keyword-rich content is a long game, not an overnight avenue for success.

3. Set a blog schedule

Content, content, content! Maintaining an updated blog is crucial for your online store.

Having an organized calendar is one less thing to worry about when it comes to your online marketing efforts. Get your thoughts onto paper so you don’t have to scramble week by week. Start by listing the upcoming months, and match up any national, bank or marketing holidays that could tie into your blog efforts. For example, National Orgasm Month, Masturbation Month. From there, list relevant topics based on what would bring value to your demographic.

4. Enlist sex toy bloggers for content

There are a plethora of online sex toy bloggers and thought leaders who would be happy to generate product reviews and insightful sexual wellness content.

Run a Google search and visit their websites. Reliable bloggers will have regularly updated content and social media posts. Reach out with an email and ask for their rates, and any products or topics they may be interested in writing about. This is also helpful for getting exposure to your online store when they reshare this content with their followers.

5. Teach yourself Photoshop or Canva to make your own graphics

Canva is free and requires zero experience. You can learn it overnight!

You can create Instagram graphics, stories, Facebook banners, email newsletters and more with their pre-made templates.

6. Batch out one month of social media posts in one day

Spend one day a month batching out your social media content for the next four weeks (or longer).

First, determine the amount of posts you want per week for each channel.

Next, decide if you will share the same content across all social media channels. Instagram is photo-based, whereas Facebook and Twitter are ideal for educational resources, product links to your website, etc.

Follow the same month-by-month process as your blog schedule to confirm what topics and themes you will post on what days.

Lastly, you can use a scheduling app like Planoly or Hootsuite to line up all of your content, but don’t let it auto-post. (Instagram specifically can minimize your visibility if you don’t post manually to your account.)

7. Engage your audience on Facebook and Instagram through stories every day

Polls and questions will generate more engagement.

IE: “Has your sex drive increased or decreased since quarantine started?”, “Do you prefer internal or external stimulation”, “Ask us anything you want to know about the G-spot”, etc. Also share the responses in your stories. This engagement helps to keep your account visible with your followers.

8. Create cohesive Instagram story highlight reels for your business account

You can create cohesive covers for your reels on Canva.

Go through your “Archive” Instagram stories and populate each reel with past content. Highlight reel examples include “New Products”, “Product of the Week”, “Customer Testimonials”, “Staff Picks”, etc.

9. Host a live, virtual show-and-tell on your Facebook page, Instagram, or via Zoom

Creative and specific themes will capture more interest from potential viewers, instead of casting a wide net with no direction.

For example, “External erogenous zone stimulation” or “Nipple Play 101”. Choose 3-4 items to discuss in advance, and provide background on the product, why you like it, how it can solve a specific consumer issue, and different ways to use it.

10. Create an email newsletter strategy

Don’t let your customer email addresses go to waste!

Some companies send daily newsletters; some weekly, some monthly, some for holidays only. Just stay in touch! Include flash sales, new products, self-care tips, new blog posts, relevant sex-positive links, etc. Give your audience helpful content that they find value in, incentivizing them to visit your website for more than just products. Consumers need to see consistent effort from a brand to make a purchase, so if you don’t capture a sale the first time around, don’t get discouraged!

11. Host a pleasure kit giveaway on social media

Offer up a uniquely-themed kit for a giveaway to drive visibility to your account and website.

Kits and bundles frequently speak to consumers more effectively than a single product give-away. Require contestants (18 and over) to tag friends, share the contest to their feed or stories, and follow your account to be eligible. A unique giveaway will always boost your online visibility for new and potential consumers. Spending $20 in wholesale cost for a bundle of items will reap big rewards!

12. Hire a virtual assistant

Online marketing is an ongoing commitment, and not easy if you also own a brick and mortar store, or have a full-time job elsewhere.

A virtual assistant can upload new products to your website, schedule social media posts, create social media posts, search for sexual wellness links that will keep your social accounts active and visible.

13. Create a free ‘How To’ workbook

Build up your email marketing list by offering a free workbook download.

Determine the topic based on your demographic’s experience level. Offer a solution to a problem they may be experiencing, such as “How to talk to your partner about using sex toys together.” If you or a staff member can’t write it, enlist a guest blogger. Require a customer’s email address in order to receive the workbook. Most e-commerce platforms have apps that will generate an opt-in page and automate the workbook email for each new subscriber. You can also repurpose the content in a workbook for a handful of different social media posts. Maximize your content as much as possible!

14. Perform a SWOT (Strengths, Weaknesses, Opportunity, Threat) analysis on competitors

Analyzing your competitors with a SWOT will help you identify ways to enhance your product offerings and unique services while keeping marketing initiatives fresh.

“Strengths” example: unique product, and superior customer service. “Weakness” example: poorly trained staff, shipping issues, and/or lack of social media presence. “Opportunity” example: entering an underserved market with a unique product/service. “Threat’” example: new business or competitor. How are these businesses making an impact, and more importantly, how can you outshine them?

15. Implement an affiliate program

Incentivize online influencers and/or your customers to receive a commission percentage on sales they send your way.

Sites like Shopify and WooCommerce have third-party apps that integrate seamlessly into your storefront, so the sign-up application is always available. Affiliate commissions motivate others to share a product they like in their online communities, or with friends. Those affiliate links, whether in a private Facebook group or Reddit thread, live on the internet forever, meaning that you could generate a sale today or in two years depending on who finds it.

While digital marketing may feel intimidating, rest easy knowing that you have a variety of opportunities to get your brand in front of new consumers every day! Many ecommerce pleasure products businesses have seen a major uptick in sales since the start of the pandemic, and that likely won’t change given the upcoming holidays. With that said, know that there is room for every ecommerce business to be successful regardless of the reason or season.

15 Digital Marketing Ideas for Ecommerce Startups by Casey Murphy originally appeared in XBIZ

A Look at How COVID-19 Is Jumpstarting the Sextech Revolution

Technology and sex have a long history that the average person isn’t necessarily aware of. During this era of isolation, many consumers are becoming more aware of the sextech industry and what it has to offer. Recent studies show that people are having less sex, but are trying new things due to the unique situation posed by the pandemic. There has been an increase in online sexual activity across the board. Dating app downloads, sex toy sales and online pornography have all seen spikes since lockdowns began in March. The increase in sextech awareness will have long-lasting impacts after lockdowns have ended.

The recent widespread acceptance of sex toys in mainstream commerce like Walmart and Target created the foundation for this kind of revolution, which has positively impacted adult retailers. Some consumers that wouldn’t normally seek out an experience with a sex product have now been exposed to this product category. This exposure is likely a factor in the pandemic sextech boom. The Kinsey Institute at Indiana University published a study in April about sexuality and how the coronavirus pandemic has been redefining what it means to be intimate. They gathered their data via an online survey. In the study, about half of the participants reported a decline in sexual activity, but about 20 percent of participants also reported trying new things. Sexting, sharing fantasies and buying sex toys are among the list of things participants said they are trying for the first time during lockdown. Results from the study indicate that the participants who added something new to their sex life were much more likely to report that their sex life had improved. Curiosity and sexual exploration will continue to be more ubiquitous after the pandemic is over.

There could be lasting effects from this time of isolation, both in and out of the bedroom. Helen Fisher, the chief science adviser for Match.com says that the pandemic is slowing things down. In an article for the New York Times, Fisher writes, “This pandemic has forced singles to return to more traditional wooing: getting to know someone before the kissing starts.” Her research found that 6 percent of Match members were using videochat in their online dating pre-COVID. That number has jumped to an astonishing 69 percent. The use of videochat could increase long-lasting, online relationships. This change in dating style may have the largest impact on younger adults post-pandemic. While the Kinsey Institute did not find any relationship between age and changes in one’s sex life, it is possible that the younger demographic in the study will retain a more explorative outlook regarding sextech after lockdowns are no longer needed. For people that have just recently entered the dating pool, isolated interaction may be the majority of their intimate experience. Dating will never be exactly the same as it was pre-COVID. Some people may find they prefer building relationships more slowly after doing it out of necessity. With an abundance of nontraditional dating and more long-distance relationships, sex-tech is taking center-stage.

This is the power of human adaptation. We are quick to react to our situation, and in this case, our ability to change may have sparked a sexual revolution. The pandemic has led to research and exposure of alternative ways to be sexually active that will have lasting implications on the sex and dating industries. The technology has been around for several years, but now people have discovered it in a big way. Recently, several companies have been working to include new features in products geared towards long-distance relationships. Bi-directional control, biofeedback driven vibration and in-app video chat are some of the many capabilities companies are implementing into their app control and firmware. COVID-19 is jumpstarting the sextech revolution. With more eyes on the industry than ever before, innovation will continue at a rapid pace. Teledildonics are poised to make a big leap forward in a market that has proved its mettle during a global crisis. There are many new technologies being developed in other sectors that can be applied to the sextech world. For example, remote touch is a realistic goal for sextech companies in the near future. As technology makes it easier to have meaningful relationships and sexual experiences from a distance, the sextech industry only has room to grow. Companies are starting out on a new frontier, and they have the consumer support they need to take a leap into the unknown.

A Look at How COVID-19 Is Jumpstarting the Sextech Revolution by Suki Dunham originally appeared in XBIZ

How to Help Shoppers Take Charge of Their Sexual Health

The physical and emotional issues people face when it comes to sexual intimacy can greatly impact their overall quality of life. These issues often ebb and flow throughout different life stages, but what you may not realize is that pain and discomfort during intercourse are actually quite common.

According to the American College of Obstetricians and Gynecologists, three out of four women have experienced pain during vaginal intercourse at some time during their lives. And while there are many reasons for this, among the list are hormonal changes, childbirth and menopause.

Discomfort during anal sex can have the same impact on a person or couple. A 412-person survey conducted by the San Francisco Aids Foundation found that 86 percent had experienced pain during anal sex, at least once. Sixty-four percent of those who had anally penetrated a partner have been asked to stop because their partner asked them to due to discomfort.

With so many people experiencing intimacy issues, we’d expect to see their doctors recommending treatment, but that is not always the case. According to a study published in the Journal of Sexual Medicine, only about 40 percent of the obstetricians and gynecologists who participated in the study inquired about sexual problems with their patients. As little as 29 percent inquired about sexual satisfaction.

Collectively, these statistics tell an important story. Discomfort during sex is more common than people realize, and the individuals experiencing these issues need some assistance. This is where our industry comes in!

Adult retailers have various tools that can help increase intimacy, decrease discomfort during sex, and improve overall sexual health and well-being.

Here are five tips on how we can help customers take charge of their sexual health:

1. Create a dedicated wellness area in-store and online.

This may include dilators, pelvic floor exercisers and other wellness type products. Create an area that is inviting and informational. And, as always, it’s important to recommend that your customers speak to their doctor first before starting any sexual wellness routine. Pro tip: If you notice a customer browsing this section, talk to them and offer your assistance. This can help start the conversation and build a better relationship with that customer.

2. Train your staff.

It’s important to have a staff that is well-trained on the products you carry, but it’s also crucial that your staff can talk openly about a variety of sexual topics.

Offer training covering a range of topics, and ensure your staff has additional resources they can turn to when needed. Pro tip: it’s ok not to know everything; being compassionate and honest is a great first step when speaking to a customer. Saying things like “I’m sorry you are experiencing this issue; let me look into some resources for you and I can get back to you” is a great way to acknowledge the issue while also gathering more information.

3. Partner with local doctors.

It is exciting to see how many doctors are open to the idea of referring patients to adult stores that carry dilators and lubricants. Many are unaware we offer these types of items, so it’s important to reach out to local doctors and let them know what you have available. Pro tip: offer special discounts to the medical community and their patients when visiting you for the first time.

4. Provide educational content.

Blogs and educational books are a great way to help further support customers on their sexual health journey. This content can also help store employees answer some of the sexual health questions they may be asked. For example, an employee can say, “We have a great book that may help you with that” or “Did you see our latest blog on (insert topic here).” These types of conversations allow employees to be helpful, and give the customer even more information on the subject they need. Pro tip: Reach out to manufacturers for content. For example, CalExotics offers a variety of sexual health and wellness content that their customers can use. This includes helpful information, videos and training from CalExotics partners like Ob/Gyn Dr. Sherry Ross and Dr. Jill McDevitt.

5. Offer education events.

Events, virtual or in person, allow you to better connect with your customers. Plus, it builds an even stronger sense of trust and loyalty with customers. Pro tip: bringing in experts like local physicians or sex educators can be a great way to elevate your events; plus, the information provided can also be a great training tool for your staff.

These tips can be a great place to start furthering the conversation on sexual health topics and the products that may help.

How to Help Shoppers Take Charge of Their Sexual Health By Lupe Martinez originally appeared in XBIZ

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