In her TED Talk “What Will Happen to Marketing in the Age of AI?,” Jessica Apotheker of Boston Consulting Group explains a study conducted by her firm and Harvard University, … Continue reading Is Generative AI Helping or Hurting the Pleasure Biz?
Tag: XBIZ
Which Tech Should Retail Businesses Consider Outsourcing?
The more successful you are, the more you grow — and the more you grow, the more complex your operations and technology needs. Since technology is the backbone of almost … Continue reading Which Tech Should Retail Businesses Consider Outsourcing?
How Gen Z Is Reshaping Pleasure Product Marketing
Gen Z is breaking the customer funnel, and it’s exactly what we need. In the past, figuring out customers’ purchasing habits, both in-store and digital, was relatively straightforward. But Gen … Continue reading How Gen Z Is Reshaping Pleasure Product Marketing
A Look at the Serious Business of Novelties in Retail
Adult retailers put a lot of thought into the products they carry. They want to offer customers high-quality sex toys with the latest technology and features, plus a robust selection … Continue reading A Look at the Serious Business of Novelties in Retail
A Deep Dive Into ‘Shallowing’ Sex Toys
The term “Shallowing” refers to engaging only in shallow penetration of the vagina, and/or stimulating the vaginal opening and the few centimeters inside of it, rather than deeper penetration and … Continue reading A Deep Dive Into ‘Shallowing’ Sex Toys
Affiliate Partnerships Tips for Boosting Pleasure Brands’ Digital Presence
If you work in the adult industry, you probably know that affiliate marketing is a performance-based marketing strategy where individuals promote a brand’s products or services and receive commissions for … Continue reading Affiliate Partnerships Tips for Boosting Pleasure Brands’ Digital Presence
A Look at the Wide World of Sex Toy Controls
When we talk about sex toy innovation, a lot of the conversation centers around means of stimulation. Yet while buzzing, thumping and sucking are certainly important, they are not the … Continue reading A Look at the Wide World of Sex Toy Controls
How Retailers Can Challenge Stigmatizing Attitudes Toward Masturbation
Masturbation is a natural and healthy aspect of human sexuality, yet it is often surrounded by stigma and misinformation. Fortunately, adult retailers can play a crucial role in reshaping the … Continue reading How Retailers Can Challenge Stigmatizing Attitudes Toward Masturbation
How Sustainability Yields ROI for Pleasure Brands and Their Retailers
Sexual wellness brands are increasingly adopting eco-conscious and sustainable practices. Many are switching to more Earth-friendly materials, reducing packaging waste and making efforts to lower energy consumption, water consumption and … Continue reading How Sustainability Yields ROI for Pleasure Brands and Their Retailers
A Look at Diversity in Today’s Pleasure Biz
As the pleasure industry has grown and evolved, so has a movement of multicultural executives, engineers and influencers challenging the status quo and working to make the sector more inclusive … Continue reading A Look at Diversity in Today’s Pleasure Biz