How Can We Make Sex Talk Easier?

Have you ever played the word game, Taboo? The idea is that you have to get your teammates to guess a word that’s written on your card — “hotel,” for example — but without using the word itself, or any related words listed on the card (like “room,” “holiday,” “keycard,” etc.) It’s tricky. It’s an interesting exercise in how good you are at communication. If you want to win the game, it takes a lot of skill, a bit of experimentation and occasionally a bit of mind-reading. This is how life is for many people who struggle to talk about sex.

This month I was reading an article about a recent study published in the Archives of Sexual Behavior, which looked at rates of women faking orgasm alongside their attitudes towards sexual communication. The conclusion — which will probably not come as a surprise to many who work in the sex industry — was that greater self-reported sexual satisfaction was associated with more comfortable sexual communication. The easier it is for you to talk about sex, the more satisfying your sex life will be.

It may not be surprising, but it’s nice to have confirmation of something I’ve long since suspected: if you can be specific about what gives you pleasure, and comfortable communicating that to a partner, then you’re likely to enjoy a much more satisfying sex life. The principle extends to solo sex too — if you’re shopping around for sex toys, it’s invaluable to be able to specify whether you prefer clitoral stimulation to G-spot stimulation, rumbly and powerful toys or gentler sensations, patterns or constant vibrations, and much more besides. It’s the difference between walking into Carphone Warehouse with a list of your specific requirements (“I need a decent camera because I like to take pictures, at least 5GB of data each month, and a carrier with coverage in Aberdeen”) versus simply saying “I know nothing about this” and letting the salesperson sell you something overpriced and unfit for your purpose.

When it comes to getting what you want, there is no substitute for good communication. You probably know this if you’re working in sex toy customer service or marketing: if I had a dollar for every time someone asked “will my wife like X?” and had to be gently reminded that the only way to know that is to talk to their wife about X, I’d probably own a yacht by now. But how do we get people to communicate more about this? How can we help those who have unsatisfying sex because they simply can’t find the words to talk about it?

Recent discussions around the orgasm gap have been doing well, I think, at highlighting the importance of communication. And not just generic communication like “this is where my clit is, please stimulate it!” but more in-depth discussions around individual bodies, and the very personal and unique ways different people respond to stimulation.

There was a fantastic twitter thread this month by sex and relationships journalist Franki Cookney, in which she took issue with a meme that was going around on Instagram at the time. The meme read, “It takes 237 muscles to fake an orgasm, but only 15 to say ‘it’s called a clitoris and it’s right here.’” Franki’s point — which was an excellent one — is that there is far more to communication than just saying “here is my clitoris.” Thinking back to that study, the women who reported greater sexual satisfaction were likely not just pointing towards their clitorises and saying “there!”, because there’s so much more to it than that: the type of stimulation someone needs (which may or may not be clitoral), whether they use sex toys, whether they feel comfortable within the relationship (and within that exact moment) to be precise about exactly what they need, and whether they can guarantee that their partner will hear and understand them.

In the study, reasons women gave for not communicating their needs included not wanting to hurt a partner’s feelings, not feeling comfortable going into detail, and embarrassment. So while it may be easy for those of us who work in the sex toy industry to say, “This is my clitoris, here’s how you need to stimulate it,” there are many women for whom this simply isn’t the case. So how can those of us who are comfortable with communication pave the way for those who find it more difficult? The first thing is one I think we’re all doing already: talking and writing about sex in easy-to-access ways. Most sex toy companies, adult performers and other industry types are already aware of the difference it can make to simply talk openly on our public platforms about sex. Whether Instagram, Twitter, blogs, or any other channel that works to reach people who may not have heard of you before.

The other thing, though, is an area I think we can all improve on: getting rid of language that feeds into embarrassment. I’m very conscious, when reading sex-related posts, of words like “naughty” or “indecent” or “rude.” In some contexts these can heighten people’s arousal by playing on the “taboo” nature of what we do. But when overused, these words cement a feeling of shame: teaching people that their sex lives are things that should be whispered about behind closed doors. Likewise euphemisms like “V-zone” or “froo froo” (actual terms used in marketing products to people with vaginas!) can sometimes cause more harm than good: making it difficult for people (whether through ignorance or embarrassment) to specifically name parts of their body when they’re trying to communicate their needs.

As I say, I think in the sex industry we’re pretty good at this already. We aren’t afraid to have the conversations that more mainstream industries might shy away from. But it’s something I think we need to always be aware of: where we may be using euphemisms or ‘shaming’ language ironically, because we know there’s no shame in sex, there are many people who still can’t bring themselves to name body parts or articulate their needs. Studies like the one mentioned above are a good reminder that not everyone’s up to speed yet, and we need to tailor our work accordingly. Use accurate terms, with confidence, and keep repeating them until they are no longer “taboo” things to whisper in embarrassment, but everyday terms that everyone feels comfortable using.

How Can We Make Sex Talk Easier? by Julia Margo originally appeared in XBIZ

Sucky Ducky Silicone Clitoral Stimulator by Shegasm from XR Brands

Meet the adorable Sucky Ducky Silicone Clitoral Stimulator!

Packed with power to satisfy and amuse – take your new ducky friend to the bath or shower and have some solo steamy satisfaction. Tantalize your clit with the sucking tip and say hello to your new best friend!

Embrace the suck of this duck with its easy-to-use controls. Choose from seven suction intensities and find which works best for you in the moment.

Made with premium, phthalate free silicone for a body-safe and worry-free clit sucking session. The waterproof design makes this little bird safe to use in the shower or bath and easy to clean before or after use.

The USB rechargeable Sucky Ducky is waterproof for fun in & out of the water and easy cleanup.


  • Suction/ Pressure wave stimulator
  • Ergonomic design
  • Premium silicone
  • 7 Levels of suction
  • IPX7 Waterproof
  • USB rechargeable – charging cable included
  • 5 Year Warranty provided by XR Brands
  • Silicone, ABS Plastic
  • 3” x 2.8” x 1.7”
  • Suction hole diameter 0.6”

More Saffron by Sportsheets!

Saffron is a thoughtfully crafted line of couples-friendly vegan products designed for players at every level of interest and experience. Created with beauty, comfort and safety in mind, Saffron is perfect for anyone who desires to explore a new kind of give-and-take in the bedroom.

The seven additions to the Saffron collection include a mix of bondage cuff sets, floggers and paddles, such as the clear Acrylic Paddle that delivers a unique visual experience, and the impact surface offers an intense sting and satisfying sound like no other. Also joining Saffron is the ever-popular Hog Tie and Cuff Set to bind wrists and ankles now in the collection’s signature red and black vegan leather.

All of the products include Sportsheets’ limited lifetime warranty.


Saffron Spreader Bar & Cuff Set

Act out your naughtiest power play fantasies with the Saffron Spreader Bar and Cuff Set.

Four lightly padded adjustable faux leather cuffs in the signature red and black of the Saffron collection buckle comfortably around your wrists and ankles and clip to the spreader bar and each other in any way you can dream up. The strong, solid spreader bar’s rings are firmly welded in place, so there’s no escape…only release.

Imagine your ankles cuffed to the farthest ends of the spreader bar, leaving your most luscious bits on display and accessible for your lover’s wicked pleasure, or your arms spread and immobilized while they tease and torment every inch of you. The spreader bar’s four attachment points and the swivel snap clips on each cuff even make hog-tying or multiple partners play possible. Mix and match with other Saffron collection products for even more forbidden fun!


  • Adjustable cuffs fit most users
  • Swivel snap clips make any position possible
  • Vegan/vegetarian-friendly faux leather
  • Nickel-free metal
  • Limited Lifetime Warranty
  • 60% stainless steel, 25% polyurethane, 10% polyurethane foam, 5% nickel-free metal

In The Box:

One Solid 24.75” (63.75cm) matte black nickel-free aluminum tube with 4 welded connector O Rings

4 faux leather cuffs with buckle closure and snap hook connector


Saffron Hog Tie & Cuff Set

The Saffron Hog Tie and Cuff Set binds your wrists and ankles, but frees your wildest fantasies.

A strong X-shaped hog tie bar with firmly welded O-Rings placed at each end is ready to rule you when connected to four lightly padded adjustable faux leather cuffs in the Saffron collection’s signature red and black.

With heavy duty hardware and firmly fitted cuffs, there will be no wriggling out of this one! Each sturdy connection point can take a wrist, ankle, or combination of the two to properly truss up you or your little plaything. The cuffs can also be clipped together or attached to other bondage gear to maximize your restraint play. Mix and match with other Saffron collection products for even more forbidden fun!


Adjustable cuffs fit most users

Swivel snap clips make any position possible

Vegan/vegetarian-friendly faux leather

Nickel-free metal

Limited Lifetime Warranty

60% stainless steel, 25% polyurethane, 10% polyurethane foam, 5% nickel-free metal

In The Box:

One 4-way sturdy aluminum tube (length=4.75”)

4 fixed connector O-Rings

4 10” faux leather cuffs with buckle closure and snap hook connector


Saffron Acrylic Spanker

Harder. Faster. More.

The Saffron Acrylic Spanker features an impact surface with 13 die-cut holes that reduce air resistance for a faster swing and harder hits. The holes also make a unique impression on the skin, leaving behind a delicious polka dot pattern.

This pleasure tool’s smooth, vinyl handle is easy and comfortable to grip through even the wildest spanking sessions. It is speed-enhanced 4mm acrylic end packs an exceptionally satisfying sting.

A nylon loop at the base of the smooth PVC handle makes this spanker easy to store on a wall or pegboard when you’re finished playing (or just warming up). Mix and match with other Saffron collection products for even more forbidden fun!


  • Die cut holes for greater intensity
  • 4mm thick acrylic impact surface
  • Loop for easy hanging storage
  • Limited Lifetime Warranty
  • 14” Clear Acrylic Spanker
  • Thickness/Guage: 4mm
  • PVC Handle Length: 5″(12.7cm)
  • Wrist Cord Length: 7” (17.78cm)
  • 65% acrylic, 20% phthalate free PVC, 15% nylon


Saffron Acrylic Paddle

Can you make your desires any clearer? We can!

The Saffron Acrylic Paddle’s strong 4mm-thick impact surface delivers an intense sting and a slapping sound like no other. Formed in clear acrylic for a unique visual experience, players wielding this paddle can see the moment its surface meets and marks the skin.

Anticipation builds as you hear your partner’s test swings whistle through the air and strike their palm. Then it’s your turn…they swing and connect sending waves of pain and pleasure with the satisfying crack.

A nylon loop at the base of the smooth PVC handle makes this paddle easy to store on a wall or pegboard when you’re finished playing (or just warming up). Mix and match with other Saffron collection products for even more forbidden fun!


  • Clear acrylic impact surface
  • Smooth PVC handle
  • Loop for easy hanging storage
  • Limited Lifetime Warranty
  • 12” Clear Acrylic Paddle
  • Thickness/Guage: 4mm
  • PVC Handle Length: 5″(cm)
  • Wrist Cord Length: 7” (cm)
  • 65% acrylic, 20% phthalate free PVC, 15% nylon



Saffron Studded Spanker

When variety is a must, the Saffron Studded Spanker is the perfect versatile tool.

This spanker’s slim faux leather impact surface—part studded, part smooth— gives players the choice to dial down the intensity and only slap and tap with the smooth end, or take it to new highs and strike including the studded area.

The Saffron Studded Spanker’s split-seam construction adds sound to the excitement, with the firm handle partially reinforcing each punishing and pleasurable slap. The nickel-free studs add weight and heft to every swing.

A generously-sized faux leather loop at the base of the spiral-wrapped handle makes this spanker easy to store on a wall or pegboard when you’re finished playing (or just warming up). Mix and match with other Saffron collection products for even more forbidden fun!


  • Partially studded impact surface
  • Nickel-free metal details
  • Loop for easy hanging storage
  • Vegan/vegetarian-friendly faux leather
  • Limited Lifetime Warranty
  • Paddle Panel Length and Width: 7″ L (17.78 cm) x 3.25″ W (8.25 cm)
  • Spiral Wrapped Handle Length: 3.75″ (9.52 cm)
  • Wrist Loop Length:  7″ (17.78cm)
  • 65% polyurethane, 20% ABS plastic, 15% nickel free metal


Saffron Flogger

Deliver thirty stinging kisses to your lover’s backside—or anywhere else you desire—with every flick of the Saffron Flogger.

Luxuriously long faux leather falls in the Saffron collection’s signature colors flow from a strong, metal handle that requires only a capable lover’s firm hand. Each soft, flexible strand of the Saffron Flogger can whisper across their body or cross it with a biting snap.

A faux leather loop at the base of the nickel-free metal handle makes this flogger easy to store on a wall or pegboard when you’re finished playing (or just warming up). Mix and match with other Saffron collection products for even more forbidden fun!


  • Thirty black and saffron falls
  • Durable metal handle
  • Loop for easy hanging storage
  • Vegan/vegetarian-friendly faux leather
  • Limited Lifetime Warranty
  • Handle Length: 6″ (15.24cm)
  • Falls Length: 17″ (43.18cm)
  • Total Length: 23″ (58.42cm)
  • 65% polyurethane, 30% nickel free metal, 5% nylon


Saffron Braided Flogger

Intensify your impact play with the Saffron Braided Flogger.

Each of this cat-o’-nine-tails faux leather flogger’s thick braided falls ends in a tip reminiscent of riding crops, landing nine perfectly stinging snaps anywhere on your willing partner’s flesh. Heavier falls mean a fiercer bite than standard soft floggers, making the Saffron Braided Flogger the perfect pleasure tool to take punishment play to the next level.

A faux leather wrist loop at the base of the comfort-grip handle makes this flogger easy to store on a wall or pegboard when you’re finished playing (or just warming up). Mix and match with other Saffron collection products for even more forbidden fun!


  • Nine braided and tipped strands for unique sensations
  • Comfort-grip bubbled handle
  • Loop for added control and easy hanging storage
  • Vegan/vegetarian-friendly faux leather
  • Limited Lifetime Warranty
  • Handle Length: 7″ (17.78cm)
  • Falls Length: 17″ (43.18cm)
  • Total Length: 24″ (60.96cm)
  • Materials:
  • 65% polyurethane, 30% ABS plastic, 5% nylon

Swish Cocktail Inspired Lubricants by Little Genie

Whether you like to play alone or with friends, Swish cocktail inspired lubes are made from top shelf ingredients.

Pick your pleasure and enjoy the smooth glide of Swish lubricants.

Available in 5 cocktail-inspired flavors:

  • Screaming Orgasm – Blue Raspberry
  • Manhattan – Cherry
  • Mojito – Mint
  • Strawberry Margarita – Strawberry
  • Sex On The Beach – Tropical Fruit


  • Water based flavored lubricant
  • Slippery glide
  • Cocktail-inspired flavors
  • pH balanced
  • Paraben-Free
  • Mineral oil-free
  • Petroleum-free
  • Vegan friendly
  • 4 oz. and 2 oz. press cap bottles

Resurrecting Retail: Why Keeping Shelves Stocked Is Key

How do you resurrect a boutique that is going down fast? A common mistake that is made, which leads to the further decline of a boutique, is putting a hold on spending. Managers often do this to show their owner a smaller loss, but it is a lethal mistake! As the old adage goes, “you have to spend money to make money!” In retail, the problem is that you can’t survive if you don’t have stock. When you allow this to happen, you are left with old, stale and unwanted product. A store with empty shelves and walls looks like it’s going out of business.

Worse yet, when sales decline, morale often drops to an all-time low. The team’s desire to be a team and keep the store afloat diminishes. It’s very challenging to bounce back and obviously very costly to do so. The problem is only amplified if it’s a “mom and pop” shop that doesn’t necessarily have the spare cash to keep the store afloat while it’s rebuilt. Eventually, you will have to make the decision to restock and make your shelves and walls plentiful again. By this time, you are running very thin with good staff and sellable product. Again, “it takes money to make money!”

The best advice I can give is to begin your search for support within the vendors and manufacturers you support. If you don’t ask, the answer is always no. If you do ask for a little help from time to time, you will more than likely receive support from the brands to which you have been loyal. Some vendors are willing to give you product to fill space with the agreement of maintaining that space with their product. Others may be willing to offer deeper discounts or longer terms. The main objective, however, is to build that morale and unity back up so that when you do get your store back to the “full” appearance it needs to be successful, you have a sales team that is ready to contribute to that success!

Refresher courses and seminars from your top vendors often result in better product knowledge for your sales force and even sample product for them to try out at home. The best part is that these seminars are free! We all know it’s easier to help speak to the quality of product when we have tried it ourselves, or at the very least, when we know how to explain it thoroughly to the customer. This also allows you to demonstrate to your staff that there are people out there that are willing to help. It is obviously a win for all. It’s important to know the difference between taking advantage of others and working with others to benefit both parties. Your vendors are often your key allies when trying to conquer any problem in a store. Leverage their strength, knowledge and training ability as much as you can.

A great start is working with what you have and exhausting your resources once you have a good, clean platform with which you can work. I mean this literally! Get your establishment clean and orderly and get yourself some systems in place to maintain that order. If this means scrubbing floors or bathrooms, then that’s what it means. When your staff sees YOU doing the hard work, they won’t hesitate to do the same when it’s their turn. Once that’s complete, you are ready to reach out for help. Let others know that you are first willing to help yourself. I find that you will receive the most out of people when you demonstrate the fact that they will receive the most out of you in return.

Lastly, carefully analyze your sales team to see which members have strengths that can be utilized. For example, is Sally good at selling high-end toys, but has little to no lingerie sales? Profile each of your employees to target areas for improvement. We often do not know what our team is capable of until we allow them to teach us as well! Be open to the possibility of learning from the people that are on the front lines dealing directly with guests. Promote those that are willing to bring new ideas to the table and put in the required work. There will be people that have moved up the ladder solely because of friendship, while others might be a better fit for the position. Give everyone the opportunity of growth and do not let nepotism plague your operation. If you overlook these talented people, they will likely seek opportunities elsewhere. Don’t be afraid to make these necessary changes. This is, after all, your business, and at the end of the day, YOU are the responsible one. Those that do not agree or understand this growth are only contributing to the failure of your business.

I am fortunate enough to have had several opportunities to travel to other Deja Vu boutiques to help out however I can. While the goal is to help others seek out new ideas and better ways of operating, it is always a huge learning experience for myself and the team that travels with me. I always leave inspired. I always find something to take with me and implement when I get home. These experiences have definitely given me an advantage when it comes to operating a business. Traveling to other adult boutiques may not be something within your reach but you can always check out your local competition. This research can begin right in the comfort of your office by simply checking these places out through social media or seeing what they are doing differently in the consumer’s eye to receive five-star Yelp reviews. There is no shame in imitating ideas that have proven themselves successful in similar businesses. Change is scary but it always pays off!

Resurrecting Retail: Why Keeping Shelves Stocked Is Key by Megan Swartz originally appeared in XBIZ

French Kiss Seducer by CalExotics

The sensual French Kiss Seducer is ready to slip into your purse or overnight bag for orgasmic pleasure on-the-go.

The compact massager is sure to deliver powerful flickering pleasure with 12 sensual functions of fluttering vibrations through the tongue-like tip.

The full contact scoop and fluttering tongue teaser has been crafted to perfectly contour to your most intimate pleasure points. The soft supple silicone and sensually contoured body let you deliver pinpoint pure pleasure form almost angle.

The mini massager’s discreet size and travel-lock button makes it the perfect travel companion, letting you embrace radiating pleasure wherever your fantasies take you.

The USB rechargeable French Kiss Seducer is waterproof for fun in & out of the water and easy cleanup.


  • Sensual flickering teaser for passionate, full coverage arousal
  • 12 tantalizing functions of irresistible vibration plus teasing tongue action
  • Body-safe Silicone
  • Compact handheld design
  • State-of-the-art memory chip resumes on last function used
  • Security travel lock feature – hold for 3 seconds to turn on or off
  • Waterproof
  • USB rechargeable – charging cord included
  • 1.5 Hour charge provides up to 70 minutes of playtime
  • 1 Year warranty provided by CalExotics
  • Silicone (stimulator) ABS with Metallic Plating (décor)
  • 2.75” x 2.25” (arouser)
  • 5” x 2.25” (overall)

The Thrusting Rechargeable Stoker by Zero Tolerance from Evolved

Zero Tolerance Toys is proud to unveil the powerful Thrusting Rechargeable Stoker that feels just like the real thing because its motor seems to have a mind of its own!

The life-like vaginal entry gives way to erotic, soft and stretchy pleasure nubs that massage and tickle as you slip inside.

Then choose from five different thrusting speeds with five different intensities each, that literally stroke up and down with the power of European motor technology.

Kickstart your fantasy with a free adult movie download and use plenty of lubricant for best results.

The USB rechargeable Thrusting Rechargeable Stoker is splashproof and the entire stroker assembly comes apart for easy cleaning.


  • Magnetic thrusting action stroker
  • Extraordinary life-like experience literally strokes you
  • Inner channel filled with soft and stretchy TPE rubber
  • Realistic pink-colored vaginal lips on entry cover
  • 5 thrusting functions, 5 intensities for each function
  • Easy to use twist-off canister lid
  • Inner stroker is removable for cleaning
  • LED in buttons illuminate blue when in use.
  • LED in buttons illuminate red when charging
  • Adult movie DVD download for fantasy inspiration
  • ZT Jack Aide lubricant foil pack included
  • Phthalate & latex free
  • Waterproof, not submersible
  • Rechargeable, USB cable included
  • 5 Year warranty provided by Zero Tolerance/ Evolved
  • Canister made from durable ABS plastic
  • Channel strokers made from pliable TPE rubber
  • Stylish chrome details on cannister
  • Height: 11”, Depth: 3.86”, Width: 3.86”

How to Create Elevated Experience in Retail Stores

Creating a branded experience in your store can do more than boost sales. It helps build credibility to stand out against other retailers, and boosts confidence among consumers that want to know that they are buying from an established business that has invested not only in supporting themselves, but their associates as well. Having well-educated and confident sales associates is reflective of stores that have made product education a priority — to not only ensure that they can offer the best customer service but that they can be trusted to offer great and reliable assistance.

The resources and expenses of creating branded experiences has changed significantly over the last five years. Printing assets used to have incredibly high minimums, making it unrealistic and expensive for individual or smaller stores to do much of their own branding on various materials. Printing at smaller businesses usually required technical skill in creating and executing documents, which can be tricky if you do not have a graphics team to support you.

Over the last several years, marketing companies have been able to identify the gap between big business printing and small business restrictions. There are several online platforms that you can use that will help with design, printing and other details that may have caused obstacles in the past.

Companies like VistaPrint online give you a lot of options, with pre-made templates for design that do not require you to have your own graphics artist or team. Minimums are smaller and pricing is affordable for businesses of all sizes. They also give you a large range of materials to have printed, such as banners or large posters, which would have been pricey and harder to find before. Other online printing businesses to check out are:, and, to name a few. You do not need to go crazy — think about two signs that you could use the most on the sales floor, and the two items that you recommend to customers the most. Start there and you can add and adjust as you go to see what is most impactful for your store and customers. You may be tempted to use the store’s computer to make a sign whenever you need it. For example, if you need a quick sign for dressing rooms or the cash wrap area … check out the online resources that are available to help you design one. These types of details on store materials can enhance a customer’s perception of your business.

Establish a store culture that creates consistency in branding. All store signage should have the same logo, font and general “look.” Signage at the cash wrap should be minimal and not flooded with random flyers and posters. Each guest that checks out is given the exact same bags, tissue, inserts, etc. Exterior signage matches the inside for a connected experience. Product section signage is uniform across the store, creating a more organized and impactful experience. Floor ads are themed to other activities in the store with, you guessed it — coordinated signage. Having signs or posters made to match your floor set could cost as little as $20; it is so worth it for the long-term experience. Something to keep in mind is that it costs twice as much to gain a new customer as it does to keep a current one. One way of keeping current customers happy is to make their shopping experiences new and fresh. Having coordinated floor sets and sign changes will give the customer the trust of shopping at one of their favorite places, but it will feel like shopping in a new store each time. If you need help with this type of store activity or want help with it, manufacturers and distributors are so excited for this type of opportunity. I promise, please ask us!

When bringing new employees onboard, it’s important to have consistency and structure — so everyone gets the same training, and that consistency is seen when helping the customer as well. It is so important that these new associates and sales reps buy into the brand and the brand experience. Their onboarding, while having some serious moments, should also be fun and engaging. The experience you create for a new person will often be the experience they create for their customers. No one loves hours of paperwork or mundane HR training. Take this opportunity to show your new people why shopping with you is fun — why your store is different, and why consumers should choose you over your competitors. I go into certain stores that are so rule-driven that the shopping experience feels so autonomic. Aside from the regular comments when someone comes in such as, “How are you?” “Are you looking for anything particular?” “Let me know if you need anything,” create some new patterns and verbiage to incorporate into the shopping experience at some time. For example, what’s each customer’s favorite color? What type of phone do they have? Open-ended questions that are not the norm but lead to fun, sales-relevant conversations.

Start partnering with your distributors to gain more access to their materials. It is so hard for distributors to manage all the marketing materials they have on-hand, as well as what each manufacturer has available for them. Do not be shy! Ask your sales rep if they can reach out on your behalf to your favorite brands or top-selling brands and see what they have available. You will be surprised at all the signage and store materials available. Typically, if you do not see what you are looking for, it can be created for you.

At the end of the day, we are all doing what we can to make a difference in our business. The difference that makes it stand out compared to the competition and the difference that makes people choose to come back time and time again. As manufacturers, we support you trying to make the difference and want to help. Branding is one way to stand out and stand up for your business. To quote Thomas J. Watson, “Good design is good business.”

How to Create Elevated Experience in Retail Stores by Danielle Seerley originally appeared in XBIZ

Wellness Power Vibe by Blush

Love power? The satin smooth Wellness Power Vibe features 10 vibrating functions, and delivers strong, deep vibrations.

The intensity of the 10 deep, rumbly vibrating functions will have you wonder how so much power was packed into such a petite package.

The Wellness Power Vibe is USB rechargeable, waterproof, easy to clean and a perfect travel companion.

We feel confident this powerful little luxury toy will be your reason to stay up all night!


  • Powerful bullet vibe
  • 10 Deep rumbly vibrating functions
  • No other vibrator of this size compares to orgasm-inducing vibrations of this bullet
  • Fully submersible up to 3 feet for shower and bath play as well as easy to clean.
  • Rechargeable
  • USB magnetic recharging cable included
  • Made of body safe non porous abs plastic. Phthalate free.
  • Pocket sized
  • ABS
  • 4″ x .9″

Mood Water Based Lubricant by Doc Johnson

Mood Water-Based Lubricant is a great multipurpose water-based lube for everyday play.

It can be used during sex with a partner, and with any type of material and toys.

Part of the popular line of Mood Lubes, Proudly Made in America exclusively by Doc Johnson.

You’ll always be in the Mood once you’ve used these pleasure potions, each packed in stylish 4 oz., 6 oz., 8 oz., 16 oz., and 32 oz. bottles


  • Waterbased lubricant
  • Enhances pleasure and reduces friction
  • Safe for use with all condoms and toys
  • Non-staining, water-soluble formula
  • Conditions and moisturizes skin
  • FDA-accepted medical device
  • Proudly made in America