Top 4 Tips for Boosting Holiday Retail Sales

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With the season of giving fast approaching comes the hectic scramble to find the perfect holiday gift. This annual ritual often translates to endless hours of pacing the mall, aimlessly browsing online, or, worse, falling prey to last-minute gift ideas that neither show nor tell the receiver you were thinking of them.

But what if you could help consumers ditch the holiday headache by finding the ideal gift of a pleasure product? With a little creativity, your business can help bring more pleasure and joy this holiday season with a fun, easy and strategic approach to gift-giving.

Here are a few ways to encourage sex toy gift-giving while boosting your holiday sales:

1. Draw shoppers in with a gift section they can’t resist!

Help make gift-giving easy by featuring a holiday gift section in your store or online. Get festive with your gift section and include options that cover all levels of heat. Whether it’s someone’s first time shopping for a sex toy or they’re your regular shopper, make gifting easy with the perfect variety to get their imagination going. Take this opportunity to highlight some of your bestselling items, sex toy essentials, trending toys for 2019, or toy predictions for 2020.

2. Offer gift suggestions that are inclusive, fun and go beyond relationship status, sexual identity and sexual preference.

Be sure to include ideas at different price points, from low-cost to luxury finds. Consider highlighting bundled items like toys and lube, which look good together, and subtly upsell your products. Kits are also a great gift idea because they offer more bang for your buck, and they’re a fun introduction to sex toys for those looking to experiment or explore new sensations.

3. Go the extra mile for your customers.

Offer shoppers the option to have their item gift-wrapped in-store while they shop, which is a great way to help customers check off items on their holiday to-do list during the mad holiday rush. Cater to those last-minute shoppers by giving customers the gift of expedited shipping. With your help, customers can take advantage of last-minute shopping sprees online without worrying if their gifts will arrive on time. Want to get even more creative? Include a checkout option to add a special message for those looking to add a personal touch to their gift.

4. Join in the spirit of giving.

Express your gratitude with customer incentives. Gift your customers a coupon for their next visit, or include a small gift with each purchase, offer customers a gift card bonus when buying a gift card, or reward repeat customers with rewards points. These simple options can help build customer loyalty while also increasing your sales. Treat your VIPs extra special by offering unique incentives for customers who’ve recently shopped at your store, or who are part of your loyalty program.

While gifting a sex toy can be intimidating for some, the overall stigma of sex toy gift-giving has dramatically decreased over time. This decrease is thanks in part to the growing positivity toward sexual wellness and pleasure in Hollywood and mainstream media. According to a survey recently released by CalExotics, 88 percent of people said they would be open to receiving a sex toy as a gift from a romantic partner, with the vast majority saying they’d be “thrilled” or “intrigued” by it.

Sex toys can be a great way to rekindle relationships, strengthen friendships, and add some heat to the sex lives of consumers. So, this gift-giving season, we encourage you to find creative ways to showcase your product and help consumers struggling to find a meaningful gift. Remember, providing consumers with a unique and memorable shopping experience is key. If you do this right, you’ll be surprised by how many repeat customers you’ll gain.

Top 4 Tips for Boosting Holiday Retail Sales by Vanessa Boekenoogen originally appeared in XBIZ

Elixir Play Garnet Ultra Flexible Vulva Shaped Mini Vibe and C-Rng

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It’s Your Body. Your Play. Your Way. Whichever way you choose, Garnet will work with your body to reach the Big O.

Garnet is a versatile, shareable, ultra-soft toy that can be used both as a mini vibe and vibrating cock ring.

Garnet was designed and shaped to simulate the entire clitoris, including the parts you don’t see. Most people think of the clitoris as the part above the entrance to the vagina, but it extends into the body like a wish bone down the vulva. Garnet’s unique shape and faceted surface texture was designed to nestle in perfectly, providing complete stimulation to this extremely sensitive erogenous zone.

Garnet is designed to fit around the penis to deliver intense vibrations providing you both with extreme pleasure. When placed at the base of the penis, it can help prolong the sexual experience for both partners, and more importantly allow for the clitoral stimulation which over 70% of women need to orgasm.

Garnet can also be used as a handheld clitoral stimulator by holding it with your fingers through the ring and giving additional support with your palm.

Garnet has 10 modes of vibration so you can select the ones that feel good for you. As with all Elixir Play toys, we encourage you to explore your body and do what makes you feel good.

Garnet comes in a glorious red just like its namesake gemstone and is beautifully packaged for you with a luxury satin bag for storage.

 

The USB rechargeable Elixir Play Garnet Ultra Flexible Vulva Shaped Mini Vibe and C-Rng is waterproof for fun in & out of the water and easy cleanup.

Features:

  • Flexible vibrating c-ring and mini vibe
  • 10 Vibration modes
  • Fully flexible
  • Faceted surface to nestle in for full coverage stimulation
  • Use as a handheld mini vibe for precise clitoral stimulation
  • Use as a vibrating cockring to share the vibe and provide long-lasing pleasure
  • Waterproof
  • Storage bag included
  • USB Rechargeable – charging cable included
  • 2 Hour charge provides up to 2 hours of playtime
  • 1 Year warranty provided by Elixir Play
  • Silicone
  • 4” x 2”

Jack Rabbit Signature Heated Dual Stims by CalExotics

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After over 30 years of pleasure, the Jack Rabbit has crafted their most luxurious vibrator collection yet.

These rabbits know how to turn up the heat with a unique self-warming element that reaches a maximum soothing temperature in just 4 minutes. Use the independently controlled heating element to get things hot and heavy at the touch of a button.

There are 3 styles to choose from, each with a special feature that takes things over the top:

  • The Thrusting G Rabbit features a sensually curved G tip and 3 functions of shaft thrust levels
  • The Ultra-Soft Rabbit soothes you with an ultra-plush ribbed surface
  • The Heated Silicone Rotating G Rabbit indulge in deep, rumbling stimulation with a sensually curved G tip and 3 functions of shaft rotation levels

All Jack Rabbit Signature Heated Rabbits feature:

  • Incredible heated shaft reaches a maximum soothing temperature in just 4 minutes
  • Flickering bunny ears with 7 functions of vibration
  • Independently controlled heating element
  • Easy push-button controls with security travel lock feature and LED lights
  • Waterproof
  • USB rechargeable – charging cord included
  • 1 Year warranty provided by CalExotics

 

Jack Rabbit Signature Heated Silicone Thrusting G

The Heated Silicone Thrusting G Rabbit is a premium silicone vibe with 7 functions of vibration, 3 tip thrusting speeds and unique heating element. The ravishing rabbit flicker to the rhythm of 7 thrilling functions vibration to tease, please and tantalize.

Indulge in deep, rumbling stimulation with a sensually curved G tip and 3 functions of shaft thrust levels.

This one-of-a-kind rabbit knows how to turn up the heat with a unique self-warming element that reaches a maximum soothing temperature in just 4 minutes. Use the independently controlled heating element to get things hot and heavy at the touch of a button.

The USB rechargeable Jack Rabbit Signature Heated Silicone Thrusting G is waterproof for fun in & out of the water and easy cleanup.

Features:

  • The most premium Jack Rabbit ever!
  • Incredible heated shaft reaches a maximum soothing temperature in just 4 minutes
  • Intense heated thrusting shaft plus flickering bunny ears
  • 3 powerful speeds of independent, non-jamming thrusting action
  • 7 functions of independent vibration, pulsation and escalation in the rabbit
  • Independently controlled heating element
  • Easy push-button controls with security travel lock feature and LED lights
  • Waterproof
  • USB rechargeable – charging cord included
  • 2 Hour charge provides up to 2.5 hours of playtime
  • 1 Year warranty provided by CalExotics
  • Silicone (massager, buttons) ABS with Gold Plating (décor)
  • 5” x 1.5” (shaft)
  • 2” x 1” (stimulator)
  • 8.5” x 1.5” (overall)

 

Jack Rabbit Signature Heated Silicone Ultra-Soft Rabbit

The Heated Silicone Ultra-Soft Rabbit is a premium Ultra-Soft dual density silicone vibe with 7 independent functions of shaft and teaser vibrations and a one-of-a-kind heated element.

The Ultra-Soft Silicone used throughout the shaft of this powerful massager is here to soothe you with an ultra-plush ribbed surface. A sensually contoured rabbit and plump shaft are superb for caressing internal and external pleasure points.

The ravishing rabbit and shaft independently flicker to the rhythm of 7 thrilling functions vibration to tease, please, and tantalize.

This one-of-a-kind rabbit knows how to turn up the heat with a unique self-warming element that reaches a maximum soothing temperature in just 4 minutes. Use the independently controlled heating element to get things hot and heavy at the touch of a button.

The USB rechargeable Jack Rabbit Signature Heated Silicone Ultra-Soft Rabbit is waterproof for fun in & out of the water and easy cleanup.

Features:

  • The most premium Jack Rabbit ever!
  • Incredible heated rabbit reaches a maximum soothing temperature in just 4 minutes
  • Ultra-Soft and cushy dual density Silicone
  • Superior vibrating action with sensual ridges plus heated flickering bunny ears
  • 7 powerful functions of shaft vibration, pulsation and escalation
  • 7 functions of independent vibration, pulsation and escalation in the rabbit
  • Independently controlled heating element
  • Easy push-button controls with security travel lock feature and LED lights
  • USB rechargeable – charging cord included
  • 2 Hour charge provides up to 70 minutes of playtime
  • 1 Year warranty provided by CalExotics
  • Silicone (massager, buttons) ABS with Gold Plating (décor)
  • 5” x 1.5” (shaft)
  • 2” x 1” (stimulator)
  • 8.5” x 1.5” (overall)

 

Jack Rabbit Signature Heated Silicone Rotating G

The Heated Silicone Rotating G Rabbit is a premium silicone vibe with 7 functions of vibration, 3 shaft rotation speeds and unique heating element.

The ravishing rabbit stimulator flickers to the rhythm of 7 thrilling functions vibration to tease, please and tantalize. Indulge in deep, rumbling stimulation with a sensually curved G tip and 3 functions of shaft rotation levels.

This one-of-a-kind rabbit knows how to turn up the heat with a unique self-warming element that reaches a maximum soothing temperature in just 4 minutes. Use the independently controlled heating element to get things hot and heavy at the touch of a button.

The USB rechargeable Jack Rabbit Signature Heated Silicone Rotating G is waterproof for fun in & out of the water and easy cleanup.

Features:

  • The most premium Jack Rabbit ever!
  • Incredible heated shaft reaches a maximum soothing temperature in just 4 minutes
  • Intense heated rotating shaft plus flickering bunny ears
  • 3 Powerful speeds of rotating action
  • 7 Functions of independent vibration, pulsation and escalation in the rabbit
  • Independently controlled heating element
  • Easy push-button controls with security travel lock feature and LED lights
  • Waterproof
  • USB rechargeable – charging cord included
  • 2 Hour charge provides up to 3 hours of playtime
  • 1 Year warranty provided by CalExotics
  • Silicone (massager, buttons) ABS with Gold Plating (décor)
  • 5” x 1.5” (shaft)
  • 2” x 1” (stimulator)
  • 8.5” x 1.5” (overall)

GVibe Gpop² Unisex Vibrator

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Designed in London, Gpop² by GVibe is a unisex vibrator created for any body.

The versatile sensuous shape can be used vaginally or anally and is coated in an extra silky silicone that glides easily across the skin.

A bulbous head sits atop a slender curved body that ends in a curved handle that’s easy to hold and maneuver. Designed to perfectly master both the P-spot or G-spot, Gpop² offers a powerful motor right where you need it most, in the tapered tip that’s ideal for easy insertion.

 

 

Explore six functions of vibration, pulsation, and escalation with the intuitive controls located on the handle.

The USB rechargeable Gpop² is waterproof for fun in & out of the water and easy cleanup.

Features:

  • Unisex vibrator
  • Ergonomic design
  • Use for G-Spot or P-Spot stimulation
  • Powerful yet quiet motor
  • 6 Vibration modes
  • Intuitive controls
  • Travel lock: to unlock press the power button and hold for two seconds
  • Waterproof
  • Storage bag included
  • Magnetic USB rechargeable – charging cable included
  • 2 Hour charge provides up to 4 hours of playtime
  • 3-Year warranty provided by GVibe
  • Silicone and ABS
  • 4.92” x 1.1”

In the Box:

  • Gpop²
  • Charging cable
  • Satin storage bag
  • User guide

A Look at Sensation Play Essential Items

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We have sex because we enjoy the physical sensations it evokes. So why isn’t all sex considered sensation play? Sensation play includes a wide variety of specific activities designed to put the body into erotic sensory overdrive. This type of play can be a great introduction to BDSM and can also be tailored to those that fall more on the vanilla end of the spectrum.

What is Sensation Play?

There is a bit of an art to successful sensation play. It involves exploration of the entire body as opposed to only the genitals. Awakening erogenous zones often passed over during lovemaking are key factors in achieving toe-curling results. It is crucial to concentrate on areas like the soft underside of the arms and thighs, the stomach, neck and feet.

Which tools you use and in what specific combination can also make or break a sensation play session. Opposing feelings like hot and cold, smooth and rough, or soft and sharp are best at awakening the senses. It’s also important to warm up the receiving partner as opposed to using something too harsh too soon. Carefully control your play so it raises your partner’s adrenaline and endorphins at a gradual pace.

Sensation play can stand alone or be incorporated into a scene with other kinks like bondage or sensory deprivation. In fact, these two complementary activities are recommended, as they also help ignite the senses.

Sensory Deprivation & Bondage

A simple eye cover can help you get the most out of sensation play. When the ability to see is removed, the remaining senses are magnified. It makes a simple touch, sound, smell, or taste feel new and unfamiliar as if it’s being experienced for the first time. This can bring about an explosion of unanticipated erotic reactions. Bondage can have this same effect. Having our hands and/or feet restrained with bondage tape or a basic cuff set interferes with our body’s reaction to stimuli. We may naturally respond to an unexpected touch by instinctively pulling away. When we’re not able to do that, it can kick arousal into high gear.

Sensual Sensation Play

Temperature manipulation is a great introduction to sensation play. It’s also ideal for those that aren’t particularly into kink but are curious to experiment. Glass insertables can double as temperature tools that can be used on any part of the body. Set a glass toy in warm water for five to 10 minutes. Rubbing and rolling it all over the body can feel like a hot stone massage.

Alternate the warm dildo with touches from a glass toy that has been sitting in the refrigerator. The quick switch from hot to cold is particularly intoxicating when used on nipples, inner thighs or stomach.

Advanced Sensation Play

A Wartenberg wheel should be in everyone’s naughty toolkit. One of the most common sensation play items, this spiky wheel can take you from playful to intense depending on how you use it. Place it in the refrigerator or cold water and run the flat end over your lover’s body for an icy, sexy chill. When you’re ready to turn up the heat, roll the prickly end along their skin for a sensually biting surprise.

Although sensation play is most often related to skin sensations, you don’t have to stop there. In addition to using touch tools, you might opt to add in taste. Sweet, decadent foods like strawberries, chocolate and honey can be alternated with bitter lemon. Similarly, soy massage candle not only provides a pleasant smell, it can be used for a hot oil massage or hot wax play, too.

Sensation play involves more than just using a few sexy toys. The goal is applying a number of tools with opposing effects in succession to gradually ignite the senses. Creatively thinking outside the box and finding alternate uses for toys is important, too. You want to leave your partner’s body and mind eagerly wondering what’s next. Done properly, sensation play will give your lover goosebumps and send them into an unforgettable erotic frenzy.

 

A Look at Sensation Play Essential Items by Rebecca Weinberg originally appeared in XBIZ

Elixir Play Ruby Ultra Flexible Vibrator

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It’s Your Body. Your Play. Your Way. Whichever way you choose, Ruby will work with your body to reach the Big O.

Ruby is a fully flexible, ultra-soft massager designed to bend and flex with the curves of your body for maximum pleasure.

Elixir Play products are designed for you to use your imagination and play however you choose and feel good. Ruby has a large bulb at the end that is perfect for clitoral stimulation or internal massage of the G-spot. It can also be used as a massager around your body and is ultra-soft and flexible to work with every curve that is unique to you.

Most toys are designed with a large plastic component that is wrapped in silicone. While they still have silicone components, they can be firm to the touch and don’t offer much flexibility.

Ruby has minimal interior plastic components, around the motor only that allow her to bend almost in half. This means it can deliver intense vibrations but is extremely soft on your body.

The sky is the limit to how you use Ruby, so we encourage you to explore and do what makes you feel good.

Ruby comes to you in a glorious red shade, just like its namesake gemstone, and is beautifully packaged for you with a luxury satin bag for storage.

The USB rechargeable Elixir Play Ruby Ultra Flexible Vibrator is waterproof for fun in & out of the water and easy cleanup.

Features:

  • Ultra-flexible vibrator
  • 10 vibration modes
  • Ergonomically shaped curves and angles
  • Fully flexible form
  • 100% Play area
  • Versatile design may be used internally and externally
  • Waterproof
  • Storage bag included
  • USB Rechargeable – charging cable included
  • 2 Hour charge provides up to 2 hours of playtime
  • 1 Year warranty provided by Elixir Play
  • Silicone
  • 8.6” x 1.1”at widest point

A Look at How Medical Bias, Misrepresentation Blocks Sexual Wellness Innovation

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Throughout the decades, when looking at the innovation that has taken place in the mainstream consumer tech industry, it is clear that (relatively speaking) the sex toy industry is stunted. In more recent history, the release of several sexual wellness products has changed the landscape and shown that thoughtful engineering and intentional design can elevate a product and create positive change within the industry. Even still, there remains a lot of room for technological improvement and innovation. In contrast to mainstream consumer tech spaces, specific barriers exist for manufacturers fostering innovation within the sex toy industry.

The main obstacle in developing innovative pleasure products lies in understanding the specifics of the user. Specifically, understanding the data of someone with a vagina. This is due to multiple factors, but primarily, there are two essential reasons: lack of reliable dimensional data recorded by medical professionals, and inaccurate representations of female genitalia of media.

It may come as no surprise to those working in the adult industry that female genitalia is not always accurately represented in mainstream or pornographic media. According to a study in women requesting labiaplasty, a disproportionately high amount of pornographic representations depict the appearance of the vulva as a smooth curve with no protruding labia minora. What many may not realize is this lack of accurate or complete representation is also perpetuated in medical textbooks. Despite dimensional data regarding male genitalia being available as early as 1899, there are shockingly few medically published anatomical recordings regarding female genital data.

The external form, as well as internal size, position and relationships to surrounding structures of the clitoris are all genital measurements which impact the fit of a sex toy for a user. To date, those measurements can be difficult to access, and unreliable to trust. So how do we get that information? Really, there is only one solution: user testing. Investing in thorough user testing can supplement the lack of dimensional data available on the front end, as well as provide insights into other aspects of product fit, form and function.

Conducting the user testing in a useful and practical manner is essential to sufficiently supplementing the lack of dimensional data. Several things should be considered based on the demographic of users included in the survey. One consideration that poses a potential issue, is that many people do not know their own anatomical information. Gathering useful data may largely depend on the brand’s ability to educate the user involved in testing on their own anatomy, as well as communicate the intended product use and the outcomes of interest they hope to better understand.

Another unique obstacle exists here in the sex toy realm unlike the mainstream consumer tech space. Designers may lack an understanding of anatomical data due to improper representation and availability of medical records, but from a user standpoint, this lack of representation can trigger feelings of shame, guilt or embarrassment if and when they feel that their genitals do not match an idealized version. This can lead to a hesitation to truthfully respond to surveys or questionnaires regarding their genital shape, size or form. One approach to mitigating this concern is by ensuring the users will remain anonymous, but it is also important to recognize realistically that this technique is not always effective due to the deeply rooted nature of sexual shame.

A product designer working in the sex toy industry must have the ability to understand the anonymous reports of product testers and translate them into solutions for product innovation. Recognizing the specific barriers present, and identifying methods of supplemental data collection and design solutions is essential to creating an innovative brand and product. Lack of dimensional data recorded through medical accounts, as well as biased representations in mainstream porn media, both contribute to the unique barriers present for designers innovating in the sex toy industry.

Through innovating in the field of sexual health and pleasure, we can actually help combat the barriers faced by designers in the field. High-level innovation in the field of sexual health and wellness has the power to destigmatize commonly inaccurate representations of human anatomy. By working alongside each other with this common goal, manufacturers have a huge opportunity to evolve existing representations of female genitalia — and ultimately — foster a new level of inclusivity for our consumers.

 

A Look at How Medical Bias, Misrepresentation Blocks Sexual Wellness Innovation By Avery Smith originally appeared in XBIZ

Neo Elite Glow in the Dark Silicone Dual Density Dils by Blush

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Neo Elite Glow in the Dark Dils will bring new light to your bedroom!

Neo Elite Glow in the Dark dildos feature SENSA FEEL dual density technology: a see-through layer over a firm core that shines in the darkness. The two-layer construction creates an ultra-realistic feel—soft yet firm.

Made of 100% platinum cured silicone, Neo Elite Glow in the Dark toys are body safe, phthalate-free, and easy to clean.

Features:

  • Ultra-realistic glow-in-the-dark dildo
  • Sensa Feel dual density technology makes neo elite sensuously soft, yet erect
  • Sculpted with lifelike detail, to look and feel like a real penis
  • Suction cup base will stick to almost any smooth, flat surface
  • Harness compatible
  • Made from smooth, body safe silicone

 

Neo Elite Glow in the Dark 7.5 Inch Silicone Dual Density Cock

Neo Elite 7.5 Inch with Suction Cup offers a tapered head for easy insertion. Its above-average length makes using this toy’s strong suction cup easier than ever. Or it’ll fit into your favorite harness!

7.5” (7” insertable) x 1.75”

 

Neo Elite Glow in the Dark 7.5 Inch Silicone Dual Density Cock with Balls

Neo Elite 7.5 Inch with Suction Cup offers balls at the base for an even more realistic experience.

7.5” (5.5” insertable) x 1.75”

She-ology Interchangeable Weighted Kegel Set by CalExotics

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The She-Ology Interchangeable Weighted Kegel Set is ergonomically designed to tighten and tone pelvic muscles.

Created to give you a fully customizable workout regimen, the set of 6 variable weighted kegel balls can be mixed and matches with the single or double ball holder to give your muscles exactly what they need. From smallest to largest, the weight set include 20 g, 25 g, 30 g, 35 g, 40 g, and 45 g

The premium silicone weights assist to train and tone kegel muscles, increasing sexual satisfaction, sensual stimulation, and pelvic floor strength with every use.

The graduated set has been created to tone and tighten kegel muscles over time. The hypoallergenic premium silicone set is body safe, unscented and phthalate free to keep you most sensitive spots, happy and healthy.

Features:

  • 6 interchangeable weights for a fully customizable workout regimen
  • Ergonomically designed to tighten and tone pelvic muscles
  • Single and double Kegel ball holder with easy retrieval cords
  • Hygienically superior, body safe Silicone
  • Kegel exercise guide from Dr. Sherry included
  • 1 Year warranty provided by CalExotics
  • Silicone
  • Variably weighted Kegel balls: 20 g, 25 g, 30 g, 35 g, 40 g, 45 g
  • 4” (overall – single ball holder)
  • 6” (overall – double ball holder)
  • 1.25” x 1” (each ball)

 

How to Use:

Identify Your Pelvic Floor Muscles

The first step in your Kegel exercise routine is to find your pelvic floor muscles. The easiest way to identify your pelvic floor muscles is to pee, and while doing so, stop the flow of urine midstream and hold it. Hold the contraction for 3 seconds then relax, allowing the flow of urine to continue. Repeat this a couple of times to help identify your pelvic floor muscles. Another way to identify your pelvic floor muscles is to insert your first two fingers in the vagina, squeeze as if you are holding urine then relax. Repeat this a couple of times to help identify your pelvic floor muscles.

Getting Started with Kegel Exercisers

Now that you have identified your pelvic floor muscles, you can perform your Kegel exercises. Before you begin, empty your bladder. Next, find a time and a quiet place where you can be comfortable either sitting or lying down. Start with the exerciser you are most comfortable with; if you are a beginner, it is the lightest exerciser in your kit. Insert a well-lubricated exerciser into the vagina, leaving the retrieval cord outside of the vagina for easy removal. A water-based lubricant is recommended.

Beginning Your Exercises

Contract your pelvic floor muscles, hold the contraction for 5 seconds, and then relax for 5 seconds. Try it 4 or 5 times in a row. Work up to keeping the muscles contracted for 10 seconds at a time, relaxing for 15 seconds between contractions.

Moving to The Next Exerciser

The goal of using a Kegel Exerciser is to help build strong pelvic floor muscles. Within your kit, you can work your way from the lightest exerciser to the heaviest exerciser. When you can do your Kegel exercises with ease, it is recommended to move to the next heaviest exerciser.

When to Practice Your Kegel Exercise

It is recommended to practice your Kegel exercises daily, starting with 15 contractions each day, gradually increasing to 50 contractions. You may notice a benefit to your pelvic floor strength in 8 to 12 weeks when done faithfully.

A Look at the Relationship Between Self-Care, Pleasure

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Once upon a time … we all dreamed of what we would do for ourselves if we just had a little bit more time, or a little bit more money, or a little bit more of something we didn’t even know we needed. The dream to improve our physical and emotional wellbeing created a well-known trend we can all get behind — #selfcare.

Social media may have brought selfcare to the masses, but the adult industry has thrived in the concept. Regardless of your store or business size, you can participate and pay forward the idea of embracing positive self-care. Below are some ideas to think about regarding your approach to incorporating this mega trend into your business.

What self-care means to you and someone else is going to be totally different. Making sure to keep an open mind as to what self-care means for everyone is going to be important. I use vacation as an example when trying to illustrate this point. There are so, so many ways people like to vacation or spend their leisure time. I personally love a quiet beach with endless piña coladas and some good books. To someone else (like my entire family), this is a ridiculous way to spend your free time when you could be jumping into volcanoes or taming wild crocodiles. Our industry retailers are the perfect way for people to actualize their idea of enhancing their current wellness routine.

Most people deviate to the simplest objective — meaning, the thought of prioritizing your own emotional and physical wellbeing with items and actions is foreign to most of us. We have been taught to do the opposite of prioritizing the little things, making it difficult to create an act of joy or experience for ourselves rather difficult. As retailers, you can help illustrate different forms or journeys that fulfill the idea of optimizing our intimate wellbeing. Your displays or wellness centers should incorporate both inexpensive consumables and high-end luxury items. Teach your customers to dream big! We gravitate to low-hanging fruit … a bubble bath, a piece of cake, a new outfit, a few highlights when we get our hair cut etc. — typically singular items or actions because we haven’t discovered how gratifying putting your needs first can be. Talk to your customers about investing in themselves. Talk to them about spending the extra money on a nice vibrator. Help them visualize how this item is a necessary tool in their wellness caboodle. We are worth the investment! Teach customers and staff that the vibrator is just the first step. Your store is filled with so many options for customers to treat themselves; you just need to show them the possibilities. Do not limit yourself or your customer to impulse items targeted at the self-care market. Create a destination in your store that allows people to envision what a better version of themselves looks like through intention.

Finally, if you are going to “talk the talk, you gotta walk the walk.” At the end of the day, self-care must be important to you. Do not get lost in a movement you do not feel like you are part of. Remember self-care is not about making the sale; it is about making us a better version of ourselves.

5 Self-Care Tips for Fall to Practice in the Store:

Energize your body on breaks. Step outside the store from some fresh air and a quick walk. It sounds silly but setting aside 15 minutes to literally step away can be harder than we think. Find some grass to ground your toes in before you head back indoors.

Dance it out when the sales floor is slow. Create energy, move your body. It helps pass time and customers can pick up on when it is slow. Create some good Corona Tik-toks and help gain new social media followers!

De-clutter. Take a serious look at your cash wrap or other non-customer areas in the store — organized clutter is still clutter. Try to create more room for sellable product at or near the cash wrap. Let old paperwork and homemade signs go. The dollar store has amazing tools to help you organize on a budget. Start the fall season fresh with new workspaces in the store that are clean and organized.

Unplug. You are connected to your work phone, your cell phone, your home phone, the computer, smart watch and other devices that consume your time and attention throughout the day. Set aside 15-30 minutes of unplugged time where you are away from your devices and force yourself to get comfortable with your own company. We all wish for quiet time, but then get anxiety and guilt when we have it. By setting aside dedicated time, it makes it easier for yourself and others to respect boundaries for your solo time.

Practice gratitude. Customer service or other types of work that require you to deal directly with customers can be thankless and emotionally tolling. Find one thing every day that makes you grateful about your job or position in our industry. It does not have to be monumental, just one single thought per day. It will help give you perspective about the things you enjoy, so you know what to practice more of!

Self-care is not something you have; it’s something you claim. I hope this article helps empower you all to treat yourself with more kindness and the self-empathy you deserve!

 

A Look at the Relationship Between Self-Care, Pleasure by Danielle Seerley originally appeared in XBIZ

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