A Look at the Sales Power of Sex Toy Kits

As adult shopping has become more mainstream and accessible to the masses, we have seen fun evolution in the market. We have entered an age of curiosity, exploration and permission, and we’re seeing retail trends shifting to accommodate this new mindset and make it easier than ever for shoppers to discover their pleasures and desires — and the tools they need to experience them.

Today we are going to talk about one of the adult industry’s most successful sales boosters: all-in-one kits. A category that was once dominated by cheap novelties sold for one-time use has, in recent years, blossomed into a vital part of today’s adult retail landscape. Let’s explore the benefits that all-in-one kits can have for shoppers and retailers alike.

What Are All-in-One Kits?

Essentially, all-in-one kits provide a sort of one-stop shopping experience with several items that share a purpose all packaged together. Sometimes, they can include an assortment of affordable items that users can use with a partner and provide more than one form of stimulation. Other all-in-one kits aim to provide shoppers with everything they need to explore a specific activity in one convenient box.

The Pros of All-in-One Kits:

All-in-one kits offer an array of benefits to the user — and fruitful opportunities for the stores that sell them.

  • Value: These kinds of kits give shoppers multiple products for one price. They may include items such as a harness, cock rings, a dildo or vibrator all in one convenient box. That’s a lot of product with many different uses for one budget-friendly price.
  • Convenience: Having everything shoppers need in one box is not only great in terms of affordability; it’s also incredibly convenient. A shopper who picks up an all-in-one kit will easily and quickly find everything they need to explore a fantasy or test out a new curiosity without having to scour the store for each item — and without having to find a staff member to problem-solve with.
  • No guesswork: Shopping for an item one has never used or even seen before can be stressful and confusing for beginners, especially if they’ve never been inside an adult store. Shoppers need to think about whether the item they are purchasing requires accessories, they have to take a guess as to what variations they might prefer, and they have to decide on the spot what to buy and what to leave behind. All-in-one kits like these may include accessories that provide additional shapes and sizes, save customers from having to ask potentially personal and embarrassing questions and allow them to try every option out in the comfort and privacy of their home.
  • Easy gift-giving: Another bonus of all-in-one kits that come with multiple options is that they make great gifts! Typically, buying a vibrator for a friend or partner can be a bit risky. How do you know they’ll like it? With a kit, shoppers can give the gift of different toys for the price of one. On the retail side, all-in-one kits are fantastic additions to any store’s inventory because they solve problems without shoppers having to even approach a staff member.
  • Perfect for beginners: These kits make it easy for shoppers to try something new with low risk. Picking up an anal training kit or strap-on kit with all the accessories and straps included assures they will have everything they need to explore at home, and this creates a positive shopping experience that can lead to return visits.
  • Ideal for bashful shoppers: It’s terrific that modern-day sex shops are so education-focused and full of helpful, well-trained staff, but let’s face it: there will always be shoppers who don’t want to talk to anyone while they are shopping. Kits that offer multiple options, include every bit and piece, or provide an introductory experience to a new kind of play make it easy for shoppers to pick up what they need without having to ask for help.
  • They sell themselves! The bonus of all-in-one kits is that their packaging clearly shows every item inside and includes usage instructions and explanations on the box. The promise of a positive, convenient and value-priced experience helps sell the kit without a salesperson having to make a peep and inspires impulse purchases that lead to higher buy-ins.

If You Stock Kits, They Will Come

All-in-one kits are a slam-dunk for adult stores. The variety, convenience and affordability are unmatched. By keeping a variety of all-in-one kits on hand from multiple categories — couples, anal play, strap-on, enema play, beginner bondage, BDSM play, and more — you give your customers the opportunity to learn and explore. Shoppers will be able to start their experimentation with a convenient kit, and when it’s time to take that experimentation to the next level, they will come back to see what else you have. In short, all-in-one kits not only introduce folks to new products or activities, they can also help you build lasting, trusting relationships with shoppers.

A Look at the Sales Power of Sex Toy Kits by Rebecca Weinberg originally appeared in XBIZ

Bloomgasm 10X Wild Rose Silicone Suction Stimulator by Inmi from XR Brands

Prepare to blossom with pleasure with the rose-shaped Bloomgasm 10X Wild Rose Silicone Suction Stimulator.

Shaped in an elegant form, this Wild Rose fits neatly in your hands so you can play and explore in comfort – perfect for use on your own or with your partner. Combine this sucking rose with a penetration toy or use during intercourse and elevate your pleasure.

Enjoy three intensities and seven patterns of concentrated pressure waves – suck your nips, clits, and sensitive bits for toe-curling pleasure on your own or on your lover!

The USB rechargeable Bloomgasm 10X Wild Rose is shower friendly and splashproof for easy care and cleanup.

Features:

  • Rose-style pressure wave stimulator
  • 3 Levels and 7 patterns of intense suction
  • Ergonomic shape is easy to hold
  • Discrete
  • IPX6 Splashproof
  • USB rechargeable – charging cable included
  • 1 Year warranty provided by XR Brands.
  • Silicone
  • 2.6” x 2.3”
  • Suction hole diameter 0.4”

4 in 1 Playful Flavors Salted Caramel Delight by Swiss Navy

4-in-1 Playful Flavors promise playful pleasure in all its forms!

Salted Caramel Delight surprises your senses with a tempting blend of sweet and salty. Apply liberally to indulge in a decadent salted caramel experience. Gently rub or blow on the lush liquid to release an alluring warmth. Or savor slippery goodness when added to a massage or used for lubrication. Salted Caramel Delight 4-in-1 Playful Flavors captivates and inspires all of your senses!

1+2+3+4 = Infinite Playful Love Possibilities!

  • 1 Warming Pleasure – Love Feels Warm. Warmth is comfortable, relaxing, and incredibly sensual. Adding the element of heat to your sexy encounters creates a naturally “hot” sensation-play experience.
  • 2 Edible Fun – Love Tastes Good. Create delightful, kissable adventures in truly delicious ways. Engage more of your senses with a fun-loving edible experience.
  • 3 Smooth Lubricant – Love Lasts. Sometimes you want the pleasure to last forever, right? This silky, sensual lubricant sustains lovemaking with a long-lasting formula.
  • 4 Arousing Massage – Love Every Touch. Each caress and stroke excite your senses. Playfully inspire your massage-worthy moments with a fluid, effortless glide.

Playful Flavors is lube for your lifestyle. From frisky foreplay to surreal sex, 4-in-1 Playful Flavors makes it easy to explore ways to add more play to your love life.

Handy Instructions:     

  • Pour, slather, smooth on
  • Massage, rub, glide fluidly
  • Lick, kiss, nibble freely
  • Share often

The 60SX AMP Silicone Bullet by Nu Sensuelle

For the user who values both comfort and industry-quaking power – Meet the Sensuelle 60SX AMP motor silicone bullet.

Satiate your hunger for power with 12 astoundingly deep, rumbly vibration intensities.

Engineered with the newly developed proprietary 60SX AMP MOTOR, this bullet’s intensity supersedes its petite size. The 60SX AMP motor produces a gyration/ rumble that resembles a thumping vibration. It has a zero-pitch intensity that allows the user to feel as though they are vibrating from the inside out. The strongest bullet motor ever made; it is comparable to a plug-in wand. The 60SX AMP is highly recommended for users with lower sensitivity in intimate areas and/ or desire deeper, more intense vibration.

While this vibe’s power can surely move mountains, its dampening feature located in the product’s handle makes it ideal for users who value comfort just as much as intensity— as it allows the user to direct the sensations where desired, without feeling it in their hand.

This bullet—made from Hypureon Silicone—is available in deep black, purple and coral. Rechargable, body-safe and waterproof, the 60SX AMP Silicone Bullet is yet another reason why Nu Sensuelle is a leader in the super bullet category.

Features:

  • The most powerful bullet on the market
  • 12 Incredible deep power intensities
  • Dampening in the handle for comfort
  • Body-safe hypureon silicone
  • Waterproof
  • USB-rechargeable
  • 1 Year warranty provided by Nu Sensuelle/ Novel Creations
  • Silicone and ABS
  • 3.75″ x 0.875″ at widest point

Supercharge Sales With Point-of-Purchase Marketing

We all know the important role marketing plays in brick-and-mortar retail. It can be tempting to buy into the idea that products and fancy packaging speak for themselves, but this line of thinking may be costing you big. Enter point-of-purchase (POP) marketing.

Traditional marketing works to help consumers evaluate products or service options and decide whether to make a purchase or peace out. There are various methods for accomplishing this, but they have the same goal in mind: using words and images to persuade them to buy.

Point-of-purchase marketing, however, is a bit different; sure, they’re designed to inspire a purchase, but they are strategically designed for grab-and-go items and placed in the highest-trafficked parts of the store. Especially in areas where shoppers are already susceptible to last-minute sales influence, POP displays help retailers harness shoppers’ inherent responsiveness to their own curiosity and impulse.

Small Footprint, High Traffic

The name alone, “point-of-purchase marketing,” is a clue as to one of the most effective ways to utilize these units: place them anywhere your customers go to make their purchase. If your shoppers frequently stand in line, set up POPs and tempting impulse items where they wait — especially small inexpensive items.

Anyone who’s shopped at a Sephora cosmetics store knows how effectively they use POP marketing. Along the length of their checkout line sit displays featuring small travel-size — and low cost — items that shoppers literally cannot avoid seeing while en route to the register. Have you ever wondered why this is so effective?

  • It’s not about convincing customers to make a purchase; they are already in line and ready to hand over their money, thus more likely to buy an additional product – especially if that product won’t significantly increase the total price of their purchase.
  • Placing relevant items in your customers’ path can serve as an effective impulse-purchase trigger or reminder. Displays for water-based lubricants offer customers a convenient way to grab a sensual item they already use, prompting them to stock up on staples.
  • An engaging display lessens the likelihood of customers walking out empty handed after seeing a long line at check out by transforming the typically unpleasant waiting experience into a continuation of the shopping fun.

While displays at or near the register are effective, you have myriad opportunities to employ POP marketing throughout your store. Displays placed at various points around your sales floor, like endcaps or next to complementary products, can help boost sales not only by inspiring low-cost impulse buys but also promoting cross-sales.

Easing the Fear of Commitment

Fear of the unknown often can keep customers from purchasing new or unfamiliar products, which is why I recommend customers display a pillow pack POP next to full-size containers of the same product. Rather than invest in a large bottle of something they might not like, they can pick up sample sizes and test them out first.

This is great for repeat sales and return customers, especially when they are ready to come back for the bigger size – and maybe a sex toy to match!

Create a POP Pop-up

The pop-up shop concept, where a company temporarily sets up shop in another retailer’s establishment, has become increasingly popular in recent years. These pop-ups help create excitement on the store floor with an engaging presentation and, knowing it won’t be there for long, a sense of urgency to purchase before product runs out.

For example, a store might feature an “All About Oral” pop-up shop that features flavored lubricants, mini vibrators, positioning props, and more from a variety of brands. In this pop-up, a retailer could utilize oral sex enhancers together with mini vibes and oral sex-centric accessories with impressive results.

Shoppers may have come into your store to pick something else up, but this kind of eye-catching marketing inspires additional purchases and may even help start a conversation with a staff member. During higher-traffic sales seasons, like Valentine’s Day or Halloween, giving these POPs a theme also adds a visual element that puts shoppers in the holiday spirit.

Unspoken Sales

Possibly the most effective use of POP displays is to help communicate sales features and benefits using a small amount of space and no need for a salesperson to follow a script. This is especially useful for smaller stores that don’t have the need for a large staff — effective POPs not only attract attention and inspire a purchase, they also clearly and effectively tell curious shoppers exactly why they must take this product home today.

Supercharge Sales With Point-of-Purchase Marketing by Autumn O’Bryan originally appeared in XBIZ

Playful Furry Cuffs by CalExotics

Let your lover take the lead and indulge in sensationally enhanced pleasure with the Playful Furry Cuffs.

These versatile handcuffs are ideal for experienced restraint lovers, blushing beginners or couples looking to experience with dazzling bondage play.

Give yourself over to pure ecstasy when you slip these plush faux fur covered metal handcuffs with lockable design. Explore endless restraint possibilities with the adjustable cuff size and durable design.

Wrap around your back or around bed posts to relinquish total control to your lover and heightened pleasure while the plush faux fur keeps your wrists comfortable. The commanding cuffs are complete with 2 lock keys and a safety release latch in case of an unexpected interruptions.

Features:

  • Metal faux fur covered handcuffs with safety release
  • Soft and comfortable removable faux fur
  • 2 keys included
  • Iron (cuffs) Polyester (faux fur) Zinc Alloy (keys)

Le Wand Petite Special Edition All That Glimmers 7-Piece Collection

Give your inner dazzle some razzle like the star you are. All That Glimmers Special Edition adds a stylish glitter to boost your flicker.

Glimmer and glide with the limited edition, Le Wand Petite design sure to put a sparkle in your eye (among other places.)

Capturing 90s nostalgia, the All That Glimmers 7-Piece Collection is a pleasure must-have that takes users back to the future with modern technology and classic appeal. Now available in three metallic shades reminiscent of fun 90s style, each power-packed rechargeable petite wand vibe comes with fun accessories.

Winner of the prestigious Women’s Health FEMTECH Awards, All That Glimmers is a special edition of the Le Wand Petite, a versatile wand vibrator that proves big power can come in small packages. This smaller version of the iconic Le Wand Massager features 10 rumbly vibration speeds and 6 vibration patterns.

A perfect intro item for beginners, Le Wand Petite’s sleek and stylish design is lightweight, flexible, and maneuverable for effortless enjoyment anywhere on the body.

Cordless, shower-friendly, and body-safe, Le Wand Petite is a versatile wand for solo or couples play. Its USB rechargeable internal battery and travel lock, along with its petite size, make this wand the perfect travel companion for all your on-the-go play.

In addition to a powerful, rechargeable wand massager, the All That Glimmers Special Edition Le Wand Petite set comes with a Guide to Wand Use, a Coiled Glimmer Charging Cord, a Glitter Travel Case, a Le Wand Enamel Pin, Rainbow Glimmer Nail Polish and Body Gel, as well as Metallic Temporary Tattoos.

Features:

  • Petite wand massager
  • Body-safe silicone head
  • Flexible neck
  • Easy-to-use 3-button control interface
  • 10 vibration intensities
  • 6 vibration patterns
  • Splashproof and shower-friendly
  • USB rechargeable – coiled charging cable included
  • 2 Hour charge provides up to 1 hour of playtime
  • 1 Year warranty provided by Le Wand
  • Silicone & ABS
  • 10” x 1.85”

In the Box:

  • Le Wand Petite Rechargeable Massager
  • Coiled charging cable
  • Wand Enamel Pin
  • Rainbow Glimmer Nail Polish
  • Rainbow Glimmer Body Gel
  • Glitter Travel Case

 

Keeping the Q4 Express on Track All Year Long

December is a magical time of year — and honestly, my favorite season of the year. I always look forward to Q4 from both a business and personal perspective. Businesswise, we typically see 8% to 16% growth over Q3 revenues. On the personal side, Q4 signals the arrival of Halloween, my birthday, Thanksgiving and then Christmas.

WHAT’S NOT TO LIKE?

Q4 is typically also when we see our merchants kick their online promotions into high gear. From Black Friday to Cyber Monday, Christmas and New Year’s specials, our clients are all looking for ways to juice their business along with their holiday cocktails. But why limit your business to Q4 holiday sales and promotions? This month, we offer up three ways to pump up sales volume beyond the traditional holiday season.

GIVE THE GIFT OF SINGLE-USE PROMOS

It’s common for merchants to offer specials to anyone who lands on their site. Many use a targeted approach as a way to build their customer base. That’s why we touch base with our merchants several times throughout the quarter, reminding them to have their promos in place. These friendly reminders help prevent everyone and everything from getting backed up the day before a big holiday with client requests. Targeting your promos has also proven to be helpful. Even payment processors provide offers like a single-use promo which allows customers to enter a promo code one time to take advantage of a special offer. If you need help targeting promos, there is affiliate software available that can help simplify the process.

PREPARE FOR THE HOLIDAY HANGOVER

It never fails: After the “holiday high” comes the “New Year’s low.” Everyone feels it once the holidays pass. Many of us see the change in sales as they either hold flat or are slightly off from the peak December numbers. This is due to the holiday being over and consumers feeling a little stressed that they might have spent too much on gifts or on other fun stuff. To make sure your investment in Q4 converts, you need to have solid risk management in place and upfront. This will ensure the transactions don’t refund and charge back in the new year.

We encourage our merchants to take advantage of 3D Secure to provide extra validation on their transactions. We also suggest going above and beyond on consumer notifications. This simplifies the process of reaching out and canceling a membership. Because we know no one wants to lose a customer, we encourage merchants to set up retention offers to help keep new members activated after the holidays. One technique proven to be successful for us is incentivizing our call center reps to save sales and present new offers. We’ve also seen positive results from our self-serve support site when they present these retention offers at the time a consumer requests to cancel.

CELEBRATE THROUGHOUT THE YEAR

You really can keep the holidays rolling all year long. There is literally a special recognition day for just about every single day of the year! According to the National Day Calendar, there are over 2,500 holidays listed. Some are silly but some allow us to reflect on cultures, animals, religion, professions and more. You could easily come up with promos for many of these “special days” that relate to any business.

If your company specializes in geography or is global, there are a host of special international holidays too. We’ve seen merchants around the world notice spikes in sales due to promotions they have tied to holidays and special occasions that are country- or region-specific.

So, get a jump on your promos for 2022. Look at the calendar of “special days” and start planning your promotions accordingly. The bottom line is, there are so many ways to keep and gain new customers all year long. All you need to do is be creative beyond the traditional holidays and time your promos well. Be smart, and you’ll be saying “Happy holidays” all year long!

Keeping the Q4 Express on Track All Year Long by Cathy Beardsley originally appeared in XBIZ

Shunga Oriental Crystals Foaming Scented Bath Salts Made with Dead Sea Salt

A rejuvenating experience is waiting for you, in private or with your partner, to create sensual moments of relaxation or intense bliss.

Shunga’s Oriental Crystals made with Dead Sea Salt will intensify your bathing ritual by gently coloring the water and enveloping you in its velvety foam. The aromatic fragrance will bring the sea and its soothing embrace into your bath.

The crystals perfume both body and room, and color the water without leaving a ring around the tub.

To enjoy a luxurious soak, pour a small amount of Oriental Crystals under hot running water to scent the room with an intoxicating fragrance while gently coloring your bath water with foamy bubbles.

Available in 4 fragrances, each with their own color foam:

Lotus Flower – Green – A soothing and delightful blend of lotus, green tea and pear with aquatic notes.

Aphrodisia – Pink – Floral and fresh, like a garden in springtime.

Ocean Temptations– Blue – A soothing aquatic blend reminiscent of a relaxing seaside day

Exotic Fruits – Purple – Combines passion fruit, pineapple, grape, and kiwi to transport you to an island resort.

Features:

  • Foaming scented bath salt
  • 100% Dead Sea salt
  • Softens skin
  • Makes plentiful bubbles
  • Colors the water without leaving a ring around the tub
  • Perfumes both body and room
  • Sugar free
  • Gluten free
  • Paraben free
  • Vegan
  • 17.6 oz canister.

The Collection Glittery Gold Message Vibes by Blush

Who knew pleasure could be this fabulous?

The Collection Glittery Gold message vibes are a perfect gift for yourself or your lover. They’ll make you smile with joy every time!

Each one comes with a positive message printed on a glam background:

I Choose Fabulous has a polished white background with glittered leopard print.

Rise and Sparkle features a glossy black background with gilded champagne-style bubbles.

Good Vibes boasts an ultra-glam solid golden glitter background.

Quiet and discreet, they all deliver strong multi-speed vibrations, controlled by an easy twist of the dial at the base.

The 2 AA battery-powered The Collection Glittery Gold Vibes are made of smooth body-safe ABS plastic and are splashproof for easy care and cleanup.

Features:

  • Classically shaped vibrator with printed message
  • Adjustable multi-speed vibrations
  • Easy to clean
  • Contains no fragrances, phthalates, paraffins or latex
  • Splashproof
  • Requires 2 AA Batteries (not included)
  • 30 Day warranty provided by Blush
  • Made of non-porous ABS plastic
  • 7” (5.75” insertable) x 1”