Not all that long ago, the idea that you might pick up a sex toy at the same drugstore or big box store where you do the rest of your … Continue reading The Mainstreaming of Pleasure Products: Boom or Doom?
Tag: Business tips
A Look at the Media’s Rejection of Female-Focused Sexuality Brands
Brand visibility is essential for growth. Unfortunately for brands in the sexual wellness industry, the platforms they need to create that visibility are actively working against them. Though the discussion … Continue reading A Look at the Media’s Rejection of Female-Focused Sexuality Brands
Strategies for Boosting Adult Retail Success for Valentine’s Day
Valentine’s Day isn’t just about chocolates and roses. It’s a golden opportunity to get creative, connect with your audience on a more personal level — and drive sales in the … Continue reading Strategies for Boosting Adult Retail Success for Valentine’s Day
A Look at the Ever-Expanding World of Anal Toys
Did you know that some of the oldest pieces of art on earth depict anal sex? It’s true! While this may surprise a lot of people, for those of us … Continue reading A Look at the Ever-Expanding World of Anal Toys
Learning the Science and Art of Marketing in a Regulated Industry
Sectors governed by strict regulations face unique challenges when it comes to marketing. Success for sexual wellness brands therefore requires innovation, adaptability and strategic thinking. In this article, I will … Continue reading Learning the Science and Art of Marketing in a Regulated Industry
Laying the Groundwork for PR Success in the Sexual Wellness World
In the sexual wellness industry, everything is personal. If your customers don’t know who you are and why they should trust you, they won’t show up. Effective PR can help … Continue reading Laying the Groundwork for PR Success in the Sexual Wellness World
How to Humanize Your Brand to Forge Genuine Customer Connections
Amidst the cacophony of the digital age, as countless brands vie for attention, ensuring your brand or store’s survival and success means crafting a narrative that customers can identify with, … Continue reading How to Humanize Your Brand to Forge Genuine Customer Connections
SE Focus Extra: “Why Have A Dozen Roses When You Can Have An Orgasm?”
Tami Rose is the Owner of Romantic Adventures in Jackson, Mississippi, and she has been for 10 years. When Valentine’s Day rolls around, she isn’t taken by surprise anymore. In … Continue reading SE Focus Extra: “Why Have A Dozen Roses When You Can Have An Orgasm?”
A Look at the Evolution of Clitoral Stimulation Pleasure Products
Despite the fact that at least half the people in the world have one, the clitoris remains one of the most under-researched, under-represented bodily organs in Western medicine, academia and … Continue reading A Look at the Evolution of Clitoral Stimulation Pleasure Products
How to Bring Philanthropy Into Your Retail Business Plan
As manufacturers and retailers, we have the power to bring people new products, to influence their buying choices, to save them money and to make them feel good about themselves. … Continue reading How to Bring Philanthropy Into Your Retail Business Plan