Join SWPA for an exclusive webinar with Zoë Ligon of Spectrum Boutique! We’ll dive into the challenges of promoting pleasure products on social media: shadowbanning, censorship, ever-changing algorithms, and … Continue reading SWPA Presents: Censorship, Creativity & Community: Social Media in the Pleasure Product Industry
Every June, the rainbow floodgates open. Suddenly, pleasure products are “Pride-themed,” companies change their logos and brands rush to show just how inclusive they are — at least for 30 … Continue reading How Pleasure Brands Can Ethically Market to LGBTQ+ Communities
For many of us, 2025 has proved intensely stressful — and we’re still only halfway through the year. In times like these, it may seem counterintuitive or even irresponsible to … Continue reading Optimizing Your Leadership Through Wellness Practices
In the adult retail industry, we focus on empowerment, exploration and connection. We connect people with products that can transform their relationships with their bodies, with their partners and with … Continue reading A Look at Adult Retail’s Role in Community Care
Sextech isn’t just a niche novelty anymore; it’s the future of sexual wellness. From wearable sex toys that provide biofeedback to interactive sex toys with AI capabilities, sextech has made … Continue reading Is Your Retail Business Sextech-Ready?
Every brand dreams about landing a feature in The New York Times or Men’s Health — and pleasure brands are no exception. After all, mainstream media coverage isn’t just a … Continue reading Strategies to Bring Pleasure Brands into the Spotlight
Attention spans are shrinking across all types of media. No matter how innovative a concept may be, if it doesn’t stop the scroll, it’s quickly forgotten. That’s why Netflix has … Continue reading Scroll-Stopping Social Media Strategies to Capture Short Attention Spans
Not long ago, spotting vibrators and lubricants at a national chain like Target or CVS might have raised eyebrows. Now, it’s almost expected. As sexual wellness becomes increasingly normalized in … Continue reading The Hidden Cost of Letting Retail Define Pleasure Brands
The supplement industry is big business. In 2024, Future Market Insights estimated it to be valued at $74.3 billion, and other market research firms anticipate that number will grow to … Continue reading How Adult Retailers Can Enhance Sales With Supplements
As most of us in the industry already know, sexual wellness remains the black sheep of self-care. Discussions about wellness glorify meditation apps, skincare routines and workout regimens — but … Continue reading Rebranding Sexual Wellness Through a Self-Care Approach