As the pleasure industry has grown and evolved, so has a movement of multicultural executives, engineers and influencers challenging the status quo and working to make the sector more inclusive … Continue reading A Look at Diversity in Today’s Pleasure Biz
While foes of the adult entertainment industry often focus on “moral” concerns and perpetuate social stigmas, another form of attack can be equally or even more damaging: financial discrimination. Individuals … Continue reading Raising Awareness and Taking Action Against Financial Discrimination
Sustainable practices are no longer merely an option for the pleasure industry, but an imperative response to consumer expectations. Just as in other sectors, the resounding call for sustainability has … Continue reading A Guide to Sustainable Pleasure Product Merchandising
Even though the pleasure industry is famously innovative, most “new” products are still ultimately reimagined versions of previous ones. They expand on the core idea by introducing a new feature … Continue reading A Look at the Evolution of Pleasure-Enhancing Pumps
The modern history of vibrators is stereotypically female. If you know vibrators, both clitoral and penetrative, the first ones that come to mind are bright pink and phallic. Sure, that … Continue reading Inclusivity Is Today’s Biggest Trend in Sexual Wellness
Like most products claiming to increase penis size, penis pumps have long been viewed as part of the gimmicky, novelty side of the pleasure products space. The Brits at Bathmate, … Continue reading Bathmate’s Tim Brown Talks Legal Standards of Penis Pump Production
Thirty years ago, back when there were only hard plastic sex toys in tan and black, Susan Colvin had a vision of what sex toys could be. And so she … Continue reading CalExotics Founder and CEO Susan Colvin Reflects on Brand’s 30-Year Legacy
At our marketing agency, we focus on using real data to make better decisions for our clients. We believe every action a visitor takes on a website can tell us … Continue reading Tips for Boosting Ecommerce Revenue With Behavioral Insights
Imagine you’re at a store, deciding between two products with similar packaging, features and pricing. You’re not predisposed toward either brand and you haven’t seen any reviews — but one … Continue reading A Look at the Do’s and Don’ts of Gift-With-Purchase Promos
We often do some research before making purchases, whether by delving into a company’s background, exploring specific products or simply making sure we understand how to use something before we … Continue reading How Sex-Ed Lays the Groundwork for Well-Informed Shopping