You know the old saying, “There’s nothing new under the sun”? Not so, when it comes to dildos! Like the rest of the industry, dildos have seen a veritable explosion … Continue reading Exploring the Evolution of Dildos From Prehistoric Times to Present Day
In her TED Talk “What Will Happen to Marketing in the Age of AI?,” Jessica Apotheker of Boston Consulting Group explains a study conducted by her firm and Harvard University, … Continue reading Is Generative AI Helping or Hurting the Pleasure Biz?
The more successful you are, the more you grow — and the more you grow, the more complex your operations and technology needs. Since technology is the backbone of almost … Continue reading Which Tech Should Retail Businesses Consider Outsourcing?
Gen Z is breaking the customer funnel, and it’s exactly what we need. In the past, figuring out customers’ purchasing habits, both in-store and digital, was relatively straightforward. But Gen … Continue reading How Gen Z Is Reshaping Pleasure Product Marketing
Adult retailers put a lot of thought into the products they carry. They want to offer customers high-quality sex toys with the latest technology and features, plus a robust selection … Continue reading A Look at the Serious Business of Novelties in Retail
The term “Shallowing” refers to engaging only in shallow penetration of the vagina, and/or stimulating the vaginal opening and the few centimeters inside of it, rather than deeper penetration and … Continue reading A Deep Dive Into ‘Shallowing’ Sex Toys
If you work in the adult industry, you probably know that affiliate marketing is a performance-based marketing strategy where individuals promote a brand’s products or services and receive commissions for … Continue reading Affiliate Partnerships Tips for Boosting Pleasure Brands’ Digital Presence
When we talk about sex toy innovation, a lot of the conversation centers around means of stimulation. Yet while buzzing, thumping and sucking are certainly important, they are not the … Continue reading A Look at the Wide World of Sex Toy Controls
Masturbation is a natural and healthy aspect of human sexuality, yet it is often surrounded by stigma and misinformation. Fortunately, adult retailers can play a crucial role in reshaping the … Continue reading How Retailers Can Challenge Stigmatizing Attitudes Toward Masturbation
Sexual wellness brands are increasingly adopting eco-conscious and sustainable practices. Many are switching to more Earth-friendly materials, reducing packaging waste and making efforts to lower energy consumption, water consumption and … Continue reading How Sustainability Yields ROI for Pleasure Brands and Their Retailers