Even before COVID-19, consumers were already increasingly shopping online. During the pandemic, that trend naturally skyrocketed, and many of us store owners and suppliers became accustomed to leaning back and … Continue reading Why Getting Back to In-Person Events Is Imperative for Pleasure Biz
Once upon a time, folks didn’t think much about what their sex toys were made of. Not coincidentally, sex shops often smelled like plastic shower curtains. Fortunately for everyone, times … Continue reading How Awareness Revolutionized Materials Used in Pleasure Products
The right celebrity endorsement could skyrocket your brand into profitable relevance. The wrong one could send your brand crashing down into obscurity. While the allure of celebrity endorsements is obvious, … Continue reading What Pleasure Brands Need to Know About Celebrity Endorsements
These days it can feel like everybody is interacting on a screen of some kind, with less IRL engagement than ever. This can be especially frustrating for brick-and-mortar business owners, … Continue reading How to Leverage Social Media to Increase Retail Foot Traffic, Sales
Imagine you’re in a retail store. You want to make a purchase but aren’t sure which product to choose. As your eyes scan the shelves, different thoughts cross your mind: … Continue reading How to Master Online Training for Retail
Once upon a time, fetish wear was strictly confined to kink communities and subcultures. However, it has now made its way onto the catwalk and even mainstream Instagram and TikTok. … Continue reading How Mainstream Can Show Respect in Its Appropriation of Fetish Wear
"New year, new you” isn’t just a personal mantra. It’s a game changer for businesses too. With the holiday season behind us, now is the perfect moment to dust away … Continue reading Combining Pleasure Biz Marketing Tactics Into a Strategy for Growth
Not all that long ago, the idea that you might pick up a sex toy at the same drugstore or big box store where you do the rest of your … Continue reading The Mainstreaming of Pleasure Products: Boom or Doom?
Brand visibility is essential for growth. Unfortunately for brands in the sexual wellness industry, the platforms they need to create that visibility are actively working against them. Though the discussion … Continue reading A Look at the Media’s Rejection of Female-Focused Sexuality Brands
Valentine’s Day isn’t just about chocolates and roses. It’s a golden opportunity to get creative, connect with your audience on a more personal level — and drive sales in the … Continue reading Strategies for Boosting Adult Retail Success for Valentine’s Day