"New year, new you” isn’t just a personal mantra. It’s a game changer for businesses too. With the holiday season behind us, now is the perfect moment to dust away … Continue reading Combining Pleasure Biz Marketing Tactics Into a Strategy for Growth
Not all that long ago, the idea that you might pick up a sex toy at the same drugstore or big box store where you do the rest of your … Continue reading The Mainstreaming of Pleasure Products: Boom or Doom?
Brand visibility is essential for growth. Unfortunately for brands in the sexual wellness industry, the platforms they need to create that visibility are actively working against them. Though the discussion … Continue reading A Look at the Media’s Rejection of Female-Focused Sexuality Brands
Valentine’s Day isn’t just about chocolates and roses. It’s a golden opportunity to get creative, connect with your audience on a more personal level — and drive sales in the … Continue reading Strategies for Boosting Adult Retail Success for Valentine’s Day
If you’ve been in a sex shop lately, or even a pharmacy, it’s clear that the pleasure products industry is booming. There are more products out there than ever before. … Continue reading How Product Packaging Shapes Retail Success
Did you know that some of the oldest pieces of art on earth depict anal sex? It’s true! While this may surprise a lot of people, for those of us … Continue reading A Look at the Ever-Expanding World of Anal Toys
Sectors governed by strict regulations face unique challenges when it comes to marketing. Success for sexual wellness brands therefore requires innovation, adaptability and strategic thinking. In this article, I will … Continue reading Learning the Science and Art of Marketing in a Regulated Industry
The most shocking thing I’ve read about sex recently was in the autobiography of the late Matthew Perry, where the “Friends” star cheerfully admitted there was a time in his … Continue reading What Pleasure Brands Can Learn From Gen Z’s Approach to Sex
In the sexual wellness industry, everything is personal. If your customers don’t know who you are and why they should trust you, they won’t show up. Effective PR can help … Continue reading Laying the Groundwork for PR Success in the Sexual Wellness World
These days, the word “innovative” seems to pop up in reference to almost anything, from electronics to foodstuffs. Whatever it is, someone is probably out there trying to make the … Continue reading Why ‘Innovation’ Is More Than a Buzzword in the Pleasure Biz