In an era when misinformation proliferates so rapidly, establishing trust with your audience is both more difficult and more crucial than ever. That blue check mark next to your name … Continue reading Why Blue Tick Verification on Instagram Matters for Sexual Wellness Pros
When I hear struggling adult retailers lament about a lack of customers, I want to sympathize, but I also want to tell them: “People haven’t stopped shopping. They haven’t lost … Continue reading How Genuine Connection Drives Retail Success
It’s November, and that means quick escapes. The couple planning a cozy night in, the weekend guest grabbing a cheeky host gift, and the solo traveler prepping for an impulsive … Continue reading How Retailers Can Keep Travel-Season Sales Going Beyond the Holidays
It’s incredibly frustrating. You’re trying to sell legal, helpful products to consenting adults — yet the internet treats those products like a problem. The viral success every brand dreams of … Continue reading How to Market a Product You Can’t Name or Show Online
Taylor Swift is an undeniable cultural force, but her superpower isn’t just music. From surprise album drops on podcasts to billion-dollar tours, the Swiftie empire has turned into a global … Continue reading What Sexual Wellness Brands Can Learn From Taylor Swift
Laughter sells. That’s especially true in our industry. Where vulnerability and curiosity walk through the door together, humor can help turn hesitation into comfort. Think about it: Adult retail is … Continue reading How Humor Breaks the Ice in Adult Retail
As Movember rolls around each year, men across the globe grow mustaches to raise awareness of men’s health issues and help men take control of their mental and sexual health. … Continue reading Promoting the Link Between Men’s Mental Health, Sexual Wellness for Movember
In the late 1980s, I was working in the rental car business. My first company didn’t have a single computer. Everything — contracts, inventory, employee records — was done by … Continue reading Why It’s Time for Adult Retail to Embrace AI
Your Goal? To Stop Dreaming & Start Selling! Led By: Holly Schaffner | Chief Sexologist + Founder of SweetlySassy.com Are you sitting on a million-dollar idea for a home-party business but terrified of the … Continue reading Launch Your Home-Party Empire in 90 Days: The Unfiltered, Actionable Startup Roadmap for 2026
In an age increasingly dominated by corporate consolidation and faceless supply chains, choosing to work with a family-owned and operated business can offer retailers a depth of value that goes … Continue reading What Retailers Gain by Partnering With Family-Run Brands