Retail buying has never been a static job, but recent volatility in pricing, caused by shifting tariffs, global import costs and freight variations, has demanded a new level of agility … Continue reading Strategic Retail Buying in a Shifting Pleasure Economy
Led By: Nicole Leinbach Hoffman | Retail Author, Retail Professor + Founder of STIMULATE + Retail Minded Georganne Bender | KIZER & BENDER Speaking!, STIMULATE+Educate Emcee + Author 🎁 A Digital Workshop Experience … Continue reading STIMULATE’s Digital Workshop for a Profitable + Pleasurable Holiday Season
During my first year in the industry, the luxury vibrator on shelves was LELO’s Gigi, priced at $109. It was made with high-quality silicone, boasted an ergonomic design, a travel … Continue reading Why Sex Toy Innovation Isn’t What Shoppers Want Right Now
Join SWPA for an exclusive webinar with Zoë Ligon of Spectrum Boutique! We’ll dive into the challenges of promoting pleasure products on social media: shadowbanning, censorship, ever-changing algorithms, and … Continue reading SWPA Presents: Censorship, Creativity & Community: Social Media in the Pleasure Product Industry
Every June, the rainbow floodgates open. Suddenly, pleasure products are “Pride-themed,” companies change their logos and brands rush to show just how inclusive they are — at least for 30 … Continue reading How Pleasure Brands Can Ethically Market to LGBTQ+ Communities
For many of us, 2025 has proved intensely stressful — and we’re still only halfway through the year. In times like these, it may seem counterintuitive or even irresponsible to … Continue reading Optimizing Your Leadership Through Wellness Practices
In the adult retail industry, we focus on empowerment, exploration and connection. We connect people with products that can transform their relationships with their bodies, with their partners and with … Continue reading A Look at Adult Retail’s Role in Community Care
Sextech isn’t just a niche novelty anymore; it’s the future of sexual wellness. From wearable sex toys that provide biofeedback to interactive sex toys with AI capabilities, sextech has made … Continue reading Is Your Retail Business Sextech-Ready?
Every brand dreams about landing a feature in The New York Times or Men’s Health — and pleasure brands are no exception. After all, mainstream media coverage isn’t just a … Continue reading Strategies to Bring Pleasure Brands into the Spotlight
Attention spans are shrinking across all types of media. No matter how innovative a concept may be, if it doesn’t stop the scroll, it’s quickly forgotten. That’s why Netflix has … Continue reading Scroll-Stopping Social Media Strategies to Capture Short Attention Spans