One of the most valuable skills in pleasure retail isn’t persuasion — it’s translation. Customers often arrive curious but cautious, unsure of terminology, functions or even what questions to ask. … Continue reading Guiding Shoppers With Clear Pleasure Education
Years ago, I was deeply involved in upgrading the security camera system at a store in Hawaii. The process took several months. We provided store diagrams, mapped out camera lines … Continue reading How AI-Powered Loss Prevention Can Help Your Store
In the pleasure products industry, 2025 wasn’t just another year — it was the year everything got real. After half a decade of digital acceleration, brand noise and marketing fatigue, the adult … Continue reading 2025: The Year That Got Real
The recent shift toward supporting pleasure for perimenopausal and menopausal women — a topic once treated as taboo — has clearly been a major breakthrough for the sexual wellness industry. … Continue reading Why Midlife Men Are the Next Big Bet in Sexual Wellness
Want to increase customer traffic and deepen engagement in 2026? Then it’s time to look beyond quick wins and start building true loyalty. While attracting first-time buyers is an important … Continue reading Retailer Tips for Building Customer Trust, Loyalty
In 2026, expect consumers to prioritize one thing above all else: comfort. Comfort is the new standard for wellness — not just a luxury, but a necessity. It is fast … Continue reading 5 Product Trends Retail Buyers Should Bet On in 2026
January may look quiet on paper, but anyone who has worked in a pleasure store knows that the first month of the year has a very particular energy. Customers walk … Continue reading How January Retail Sales Prime the Pump for Valentine’s Day
When an order from CalExotics arrived at one of our stores in Livermore, I wanted to help build the wall. After reorganizing it, I took a picture and asked ChatGPT … Continue reading Tips for Upgrading Retail Merchandising With AI
Dear DadBodDom, My store is located in a typical college town with a customer base that’s primarily hetero-presenting college couples. This calendar year, business looks a lot different than the … Continue reading Dear DadBodDom: They’re talking their girlfriends out of buying pleasure products!
Running an online store for adult products is a unique challenge. Ads get flagged. Payment processors label businesses as “high risk” and shut down merchant accounts with little warning. Yet … Continue reading Retail Pulse: How Ecommerce Brands Are Driving Clicks With Creative Marketing