Thanksgiving is fast approaching, and for retailers, that means a lot more than turkey dinners and pumpkin pie. As we all know, the Black Friday/Cyber Monday weekend is the most … Continue reading Black Friday, Cyber Monday Preparation Tips for Online Retailers
When planning communications content for the year, from campaign concepts to social media posts to press releases, I categorize it all according to four “seasons” that don’t quite correspond to … Continue reading Is ‘Cuffing Season’ a Marketing Gold Mine for Pleasure Brands?
This year, industry stalwart Pipedream Products celebrates its five-decade milestone — and what a long, amazing trip it’s been. Over the years, the company has endured an ever-changing economy, supply … Continue reading 50-Year Dream: Pipedream Products Celebrates Five Decades of Evolution, Growth
It’s the fourth quarter. That means Black Friday, the holiday season — the quarter everyone in retail waits for because that’s when they make the majority of their revenue. It’s … Continue reading Why the 4th Quarter Is the Best Time to Upgrade Your Retail Tech
The holiday season is one of the busiest and most lucrative times of the year for businesses, both online and in-store. Between Thanksgiving and Christmas, consumers are spending at record-breaking … Continue reading Get Retail-Ready for the Holidays
The pleasure industry has witnessed a transformative shift as more women have risen to positions of power and ownership throughout the years. Pioneering female company owners broke down barriers and … Continue reading Women in Charge: Meet the Female Honchos Shaking Up the Pleasure Biz
September is a time of transition, where we bid farewell to the carefree days of summer and prepare for the fall. That makes it a perfect time to help your … Continue reading Tips for Boosting Retail Sales With Products for Outdoor Intimacy
The pleasure industry has always been about helping people to feel good, and today innovators are doing so in even more far-reaching ways. There is a constant stream of new … Continue reading Triple Win: When the Pleasure Industry Gets Charitable, Everybody Benefits
When the U.K. cervical cancer charity Jo’s Trust recently included the term “bonus hole” in a glossary of language relating to trans and nonbinary people, as an “alternative word for … Continue reading Misguided Notions: A Look at How Vulvas Have Been Misunderstood Throughout History
The number of choices that shoppers have today is astounding. Not only is there a variety of product categories and styles to browse through, but more mainstream retailers seem to … Continue reading How Training Retail Staff Uplifts Newbies to Become Savvy Shopper