“If you do what you love, you’ll never work a day in your life.” That saying definitely holds true in the pleasure industry, where many executives build careers that exceed … Continue reading Pleasure Biz Mainstays Reflect on Decades-Long Careers, Share Advice for Up-and-Comers
In my last article, I discussed how AI is not just “on the horizon” for small-to-midsize retailers — it’s barreling toward us in a big way. I stressed the critical … Continue reading Smart Commerce: How AI can Take Retail Operations to the Next Level
Welcome to the “seggsual” wellness industry, also known as the “s//xual wellness industry” or “s-eggs-ual” wellness industry. Why so many aliases? Because mentioning what we actually do can torpedo our … Continue reading Strategies for Navigating Content Restrictions on Social Media
Erectile dysfunction is no longer just an issue affecting older men — there has been a significant increase in younger people seeking help for ED, with numbers climbing globally. In … Continue reading How Sextech Is Helping Pioneer a New Approach to E.D.
Buyers in the sexual wellness industry bear a weighty responsibility. They must strike the perfect balance between meeting customers’ demonstrated needs with tried-and-true products, and staying on top of the … Continue reading An Inside Look at the Decision-Making Process of Expert Merchandisers
When it comes to candles in the bedroom, most folks think of them as a great way to create a sexy ambiance. For folks who enjoy wax play, however, candles … Continue reading How to Explain Wax Play to Shoppers
In the ever-evolving landscape of retail tech, staying ahead of the curve is not just advantageous — it’s mandatory for survival. Currently, small-to-midsize retailers face an unprecedented opportunity to leverage … Continue reading A Look at the Benefits of AI for Optimizing Retail Operations
It is undeniable that sexual wellness has entered the mainstream, and the market is expected to expand. Many of those sales are driven by women, who have become more empowered … Continue reading Boosting Visibility for Female Sexual Dysfunction Products to Overcome Stigma
When it comes to brick-and-mortar retail, getting shoppers in the door is only the beginning. Once they are inside, catching their eye and getting them to open their wallets is … Continue reading Tips for Making the Most of In-Store Marketing
In online commerce, every sale matters. This is particularly the case in the pleasure sector, where there is intense competition and as many customer preferences as there are products. Online … Continue reading Upselling Strategies for Pleasure Product Ecommerce Success