Buyers in the sexual wellness industry bear a weighty responsibility. They must strike the perfect balance between meeting customers’ demonstrated needs with tried-and-true products, and staying on top of the … Continue reading An Inside Look at the Decision-Making Process of Expert Merchandisers
When it comes to candles in the bedroom, most folks think of them as a great way to create a sexy ambiance. For folks who enjoy wax play, however, candles … Continue reading How to Explain Wax Play to Shoppers
In the ever-evolving landscape of retail tech, staying ahead of the curve is not just advantageous — it’s mandatory for survival. Currently, small-to-midsize retailers face an unprecedented opportunity to leverage … Continue reading A Look at the Benefits of AI for Optimizing Retail Operations
It is undeniable that sexual wellness has entered the mainstream, and the market is expected to expand. Many of those sales are driven by women, who have become more empowered … Continue reading Boosting Visibility for Female Sexual Dysfunction Products to Overcome Stigma
When it comes to brick-and-mortar retail, getting shoppers in the door is only the beginning. Once they are inside, catching their eye and getting them to open their wallets is … Continue reading Tips for Making the Most of In-Store Marketing
In online commerce, every sale matters. This is particularly the case in the pleasure sector, where there is intense competition and as many customer preferences as there are products. Online … Continue reading Upselling Strategies for Pleasure Product Ecommerce Success
Were you as excited as I was about the premiere of “Bridgerton” Season 3? If all those steamy scenes of passionate courtly love and lustful glances over Regency-era fans give … Continue reading How ‘Bridgerton’ Is Sparking Interest in Steamy Romance
For as long as people have been getting it on, they have also been finding ways to enhance their pleasure. The ancient Greeks loved sex and were incredibly open about … Continue reading Sweetening Up Sales With Lubricants, Topicals and Sexual Enhancers
Whether your customer has mobility or stamina challenges or is simply looking to try a creative new position, their new best friend in the bedroom can likely be found in … Continue reading A Look at Sex-Positioning Product Features That Drive Sales
A well-trained team is the backbone of any retail environment. Staff interactions significantly influence customer perceptions and comfort levels in every kind of store — but especially in the sexual … Continue reading Retail Staff Training Tips for Building Inclusivity