"This is our bestseller.” “You should get this one instead; it’s stronger.” “This one costs more — but it’s way better!” In adult retail, sweeping statements like these can sound … Continue reading Tips for ‘Soft Selling’ to Today’s Shoppers
Tag: XBIZ
Rethinking Influencer Marketing in Sexual Wellness
Influencer marketing has evolved over the past several years, and that ripple has extended to the sexual wellness industry. The factors driving the appeal of partnering with influencers — raising … Continue reading Rethinking Influencer Marketing in Sexual Wellness
Guiding Shoppers With Clear Pleasure Education
One of the most valuable skills in pleasure retail isn’t persuasion — it’s translation. Customers often arrive curious but cautious, unsure of terminology, functions or even what questions to ask. … Continue reading Guiding Shoppers With Clear Pleasure Education
Turning Fantasy Fans Into New Creature Play Shoppers
Adult “creature play” is no longer just a niche novelty. There’s even a term for this kink: teratophilia, meaning sexual attraction to monsters. A heady mix of sensory novelty, curiosity … Continue reading Turning Fantasy Fans Into New Creature Play Shoppers
How AI-Powered Loss Prevention Can Help Your Store
Years ago, I was deeply involved in upgrading the security camera system at a store in Hawaii. The process took several months. We provided store diagrams, mapped out camera lines … Continue reading How AI-Powered Loss Prevention Can Help Your Store
Why Midlife Men Are the Next Big Bet in Sexual Wellness
The recent shift toward supporting pleasure for perimenopausal and menopausal women — a topic once treated as taboo — has clearly been a major breakthrough for the sexual wellness industry. … Continue reading Why Midlife Men Are the Next Big Bet in Sexual Wellness
Retailer Tips for Building Customer Trust, Loyalty
Want to increase customer traffic and deepen engagement in 2026? Then it’s time to look beyond quick wins and start building true loyalty. While attracting first-time buyers is an important … Continue reading Retailer Tips for Building Customer Trust, Loyalty
5 Product Trends Retail Buyers Should Bet On in 2026
In 2026, expect consumers to prioritize one thing above all else: comfort. Comfort is the new standard for wellness — not just a luxury, but a necessity. It is fast … Continue reading 5 Product Trends Retail Buyers Should Bet On in 2026
How January Retail Sales Prime the Pump for Valentine’s Day
January may look quiet on paper, but anyone who has worked in a pleasure store knows that the first month of the year has a very particular energy. Customers walk … Continue reading How January Retail Sales Prime the Pump for Valentine’s Day
Tips for Upgrading Retail Merchandising With AI
When an order from CalExotics arrived at one of our stores in Livermore, I wanted to help build the wall. After reorganizing it, I took a picture and asked ChatGPT … Continue reading Tips for Upgrading Retail Merchandising With AI