Focus Extra: The Personal Lubricant Market Is Booming!

The personal lubricant market is growing at an incredibly fast pace. Of course, one could point to the coupling effects of the pandemic lockdown as the driving factor. But what if it’s more than that?

According to research, the global personal lubricant market is expected to reach USD 1.6 billion by 2026. That amount is on par with some other industries — such as saffron, vitamin D, and false eyelashes; however, the lubricant market is growing at a much faster pace.

So, let’s take a look at what’s driving this growth and why it isn’t just people feeling friskier throughout the pandemic.

Four top reasons the personal lubricant market is booming

  1. Increasing acceptance

Research is reporting that more people, particularly women, are becoming accepting of the use of personal lubricants.

Instagram and Facebook, along with many mainstream advertising outlets, are relaxing their rules around ads featuring lube. This has allowed many lubricant brands to become more visible to a larger number of consumers and has helped ease the perceived stigma that many people have.

And let’s not forget that celebrities such as Gwyneth Paltrow, Dakota Johnson, and Cara Delevingne have all entered the sex toy industry, helping increase exposure for the entire market.

  1. Mimicking the upward sales trend of the sex toy market

As of December 2021, the US sex toy market surged to an estimated $12.6 billion, while the global industry was estimated at $35 billion in 2020.

New manufacturers are entering the market and are offering their own brand of consumable goods, such as condoms and lubricant. Many of these new sex toys encourage the use of lube to ensure a smoother, more pleasurable experience.

As the sex toy industry grows, so does the personal lubricant market.

  1. More online stores offer easy, discreet access

For the past two years, online shopping has become the standard. Having a plethora of online stores to choose from has helped the industry boom.

Keep in mind, lubricants are almost always sold as an upsell opportunity for online shoppers, allowing many consumers to try lube. The privacy and discretion of online shopping also lets consumers try products they wouldn’t normally purchase in person.

  1. Personal lubricants can be helpful for medical conditions

A new study by the University of Florida Health has found that men who have had COVID-19 are more than three times more likely to be diagnosed with Erectile Dysfunction (ED). Using lube can help by enhancing sensitivity and intensifying erotic touch, allowing men to get aroused and attain an erection.

Indiana University found the use of personal lubricants led to more satisfying sex.

Lack of natural lubrication and certain medications can lead to vaginal dryness and irritation. Personal lubricants can make sexual activities more pleasurable.

Where is the future of intimate lubrication heading?

Sexual wellness products as a whole are growing prominence and are also becoming a larger marketplace in emerging countries in the global market. As this market grows, more manufacturers are taking a closer look at their product lines and are expanding offerings.

Natural options

Being that more consumers are using lube, brands are offering different ingredient options. The rising demand for preservative-free, organic, and natural products is a driving factor here.

Unique consistencies

Some consumers like a smooth liquid lube, others want a gel or paste that stays where placed. Many new ingredients are dictating texture, such as coconut oil.

Since touch is an important sense, manufacturer research will also be looking at new options and delivery systems.

Millennial-friendly aesthetics

Yes, there’s a new generation of lube users who are very open to sexual exploration. Many brands are creating products that appeal to younger users and are including digital marketing campaigns that connect to millennials.

Be prepared for lubricant innovations

DNA is being used for customized skincare products. Nanotechnology is being used in motor oil to improve performance.

Is the use of DNA data, nano-additives, or something else extraordinary in our future personal lubricants that far behind?

Focus Extra: The Personal Lubricant Market Is Booming! By Dr. Sunny Rodgers originally appeared in StorErotica

Why Single People Should Be Doubly Important For Marketing Efforts This Valentine’s Day

While the sexual wellness sector is still dusting itself off after a manic Christmas, the next peak trading period — and one of the biggest of the year — is already upon us: yes, it’s Valentine’s.

The Lovehoney B2B team is already geared up for the holiday that’s synonymous with couples, but nobody in the sector should be overlooking the power of the singleton, for reasons delved into in a little more detail below.

Don’t ostracize your audience

If your Valentine’s campaign completely fails to take into consideration the single people among us, then you are effectively ostracizing a huge chunk of your audience.

By incorporating singletons into your messaging — even if only to acknowledge that they might be purchasing items around this time too — you are making sure they still feel seen and heard, and keep coming back.

The rise of ‘Galentine’s’

What seemingly started off as a joke in a popular sitcom, has turned into somewhat of a worldwide phenomenon, with legions of women – single and otherwise – celebrating Galentine’s each year.

Much the same way as Valentine’s, the off-brand version of the day features gifting, dinners, and trips away, and is ‘officially’ celebrated on February 13. You can see in the below Google Trends chart from the UK how interest in Galentine’s day has risen over the last few years, and as a singles-focused event, it’s a great way to tap into a different market around the February peak.

People like self-gifting, too!

Much like Christmas, birthdays, and other special occasions on the annual calendar, self-gifting on Valentine’s has gone way beyond being acceptable and is now actively encouraged.

Not that we need asking twice, but the most romantic day of the year presents us all with the perfect excuse to buy oneself a gift, and this is particularly more prudent if you’re spending the day single, cuddled up in front of a movie or out with your friends.

Don’t forget about this very much real audience when talking about Valentine’s Day.

It can be a hard time to be single

Away from the financial and business-focused aspects of including single people in marketing tactics surrounding Valentine’s, there is also a human aspect.

Being single is very much the right thing for some people, and others actively enjoy it, however this can be a hard time of year for some to be single, particularly if a relationship has recently ended.

While the majority of messaging around Valentine’s will understandably focus on couples, spare a thought for the rest of the market and try to include in at least some of the marketing and communications in February.

Why Single People Should Be Doubly Important For Marketing Efforts This Valentine’s Day by Jade Bawa originally appeared in Storerotica

The Connection Between CBD and Better Sex

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CBD scientist John Renko details why retailers should carry certain CBD products as well as how to ID high-quality products.

Hemp-derived CBD has quickly become one of the hottest health and wellness supplements in the US. Industry analysts are predicting that the US CBD market will approach $20 billion in yearly sales by the year 2022.

Retailers that get a head start in offering quality CBD products will reap the rewards in the form of a growing customer base and bigger ticket sales. Customers that have better sex ultimately spend more on products such as sex toys and adult apparel.

However, retailers that stock CBD products without regard for quality and safety risk the wrath of unhappy customers (and possibly even state regulators). This article will discuss the benefits of CBD in sexual wellness, why retailers should carry certain CBD products and provide some rules of thumb that will help you identify high-quality CBD products.

How CBD can enhance sex

Before we go any further let’s talk briefly about the connection between CBD and better sex. Not only can CBD reduce pain and soothe discomfort during intercourse but it can also absorb into the bloodstream and quickly find its way to the brain and central nervous system where it can help to relax muscle tension, reduce performance anxiety, and even intensify orgasm.

These qualities make CBD an ideal additive for intimate lubes.

While oral CBD supplements also provide some of these benefits, it can be as much as an hour before they take effect. Topical preparations, on the other hand, have been shown to reduce inflammation on contact, which in turn can reduce pain, tenderness, itching, and other forms of discomfort.

How to identify a high-quality CBD product

There are a few things that all retailers should be looking for when purchasing CBD products for sale in their stores.

Source – CBD is the same whether it originates from industrial hemp or marijuana. They cannot be used interchangeably in finished goods, however. CBD from “marijuana” should be handled through regulated marijuana frameworks in states that allow marijuana to be sold medically or recreationally. CBD derived from “industrial hemp” is not subject to the same laws governing marijuana.  A proper Certificate of Analysis should disclose the source and clarify that the CBD comes from industrial hemp (and therefore is also below 0.3% THC content).

Buyers should also be aware that hemp seed oil contains absolutely zero CBD. Hemp seed oil does have nice omega 3 and 6 properties but does not contain any CBD. There is a myriad of terms used to market CBD origin: broad spectrum, full spectrum, isolate, ethanol extracted, CO2 extracted, etc.

Lab testing – Now that regulation of hemp and CBD is in the hands of the states, we’re getting a patchwork of quality standards. Most states now require some level of testing to confirm the potency and purity of CBD products. (Potency refers to the actual amount of CBD in the final product and purity refers to an absence of heavy metals, impurities, and pathogens such as mycotoxins, and other microbes.)

Certificate of Analysis (COA) – The state with the strictest hemp CBD regulations is Indiana. Indiana regulators require that all CBD products not only be tested but that the test results be made available to consumers via a document known as a Certificate of Analysis, or COA. Each COA is associated with the exact test results for a batch and lot number of every unit shipped. Products that meet Indiana standards are compliant in all states where CBD is legal.

QR Codes – To facilitate access to the COA associated with a product, Indiana requires all CBD products to include a lot number and QR code on the outside of the package. The QR code must reference the actual COA for independent lab tests associated with the lot number. A scan of the QR code should reveal a website URL that links either directly to the COA (usually in PDF format), or to the page with a link to the COA. The batch number on the COA should match the lot number on the package.

Many states are working on legislation to adopt Indiana’s strict standards. As states solidify and potentially adopt these standards, store owners carrying compliant products can be confident that their products will stay on the shelf and continue to remain available to their customers.


THE CONNECTION BETWEEN CBD AND BETTER SEX By Eugenio Torrens originally appeared on StorErotica