In her TED Talk “What Will Happen to Marketing in the Age of AI?,” Jessica Apotheker of Boston Consulting Group explains a study conducted by her firm and Harvard University, … Continue reading Is Generative AI Helping or Hurting the Pleasure Biz?
Tag: Business tips
‘Tis the Season: Social Media Prep for the Holidays.
The holidays are just around the (calendar) corner, and there is no better time than now to become prepared on how you will capture customer attention via social media.
Which Tech Should Retail Businesses Consider Outsourcing?
The more successful you are, the more you grow — and the more you grow, the more complex your operations and technology needs. Since technology is the backbone of almost … Continue reading Which Tech Should Retail Businesses Consider Outsourcing?
How Gen Z Is Reshaping Pleasure Product Marketing
Gen Z is breaking the customer funnel, and it’s exactly what we need. In the past, figuring out customers’ purchasing habits, both in-store and digital, was relatively straightforward. But Gen … Continue reading How Gen Z Is Reshaping Pleasure Product Marketing
A Look at the Serious Business of Novelties in Retail
Adult retailers put a lot of thought into the products they carry. They want to offer customers high-quality sex toys with the latest technology and features, plus a robust selection … Continue reading A Look at the Serious Business of Novelties in Retail
Dear DadBodDom: The Possibilities Of Positioning Aids
Josh Ortiz of XR Brands, via his “Dear DadBodDom” SE column, answers retailers’ most pressing questions. In this issue, a retailer asks about the function of positioning aids, so that … Continue reading Dear DadBodDom: The Possibilities Of Positioning Aids
Affiliate Partnerships Tips for Boosting Pleasure Brands’ Digital Presence
If you work in the adult industry, you probably know that affiliate marketing is a performance-based marketing strategy where individuals promote a brand’s products or services and receive commissions for … Continue reading Affiliate Partnerships Tips for Boosting Pleasure Brands’ Digital Presence
How Retailers Can Challenge Stigmatizing Attitudes Toward Masturbation
Masturbation is a natural and healthy aspect of human sexuality, yet it is often surrounded by stigma and misinformation. Fortunately, adult retailers can play a crucial role in reshaping the … Continue reading How Retailers Can Challenge Stigmatizing Attitudes Toward Masturbation
Tips for Leveraging Customer Behavior to Boost Upsells
You’re at a fast-food place, ready to order a cheeseburger, when suddenly the cashier reels you in with a brilliant suggestion: Why not add fries and a drink for only … Continue reading Tips for Leveraging Customer Behavior to Boost Upsells
Payroll 101: What Small Business Operators Need to Know to Effectively + Legally Pay Themselves + Others
Managing a business – including payroll – can be tricky… but it doesn’t have to be with the right resources. Learn how to efficiently and effectively categorize your employees … Continue reading Payroll 101: What Small Business Operators Need to Know to Effectively + Legally Pay Themselves + Others