There are as many body types in the world as there are people. Every single body is unique. Truly reflecting your customers therefore requires a commitment to improving representation. The … Continue reading Tips for Including Diversity in Your Product Photography
Over the last few years, certain phrases have become part of the common vernacular and everyday life, like “social distancing” or “remote learning.” Another phrase that we saw enter the … Continue reading How to Build, Strengthen Your Supply Chain Relationships
Okay, by now you're trying to remember what you learned in your sixth-grade world history class for the dates between 600AD and 1500, roughly, well, gee, only 500 years ago. … Continue reading Greetings from the Middle Ages and other Women’s Sexual Herstory
It’s no secret that our industry is heavily regulated, even stigmatized. It may seem unfair that content about sex education and intimate wellness gets lumped into the same category as … Continue reading Tips for Growing Followers, Building Loyalty Through Social Media
January is trade show season, probably my favorite time of year in our industry. I love the anticipation of kicking off the new year with all my work colleagues and … Continue reading Prep Tips for Optimizing Your Adult Retail Trade Show Experience
"Influencer marketing" means exactly what it says: sourcing people to help promote your products, services or events. Influencers can boost your signal by attending brand events, uploading candid reviews of … Continue reading The Basics of Influencer Marketing for Pleasure Brands
These days, folks are more sexually adventurous than ever. BDSM has gone mainstream, sex clubs are hopping and even the most reserved folks are ready to think outside the bedroom. … Continue reading How to Advise Shoppers on Products for Sex in the Tub or Shower
Let’s face it, gift shopping can be stressful. Stress can make people fall back on “safe” gifts — think ties, scented candles and gift cards — that they aren’t excited … Continue reading How Retailers Can Take Gift Shopping to the Next Level
When you have made the decision to have an in-store event, proper planning and execution is vital. In-store events, specifically where product is given away, need to make sense … Continue reading How to Execute a Successful Retail Store Event
All of us in this wacky industry of adult toys and products often find ourselves as working as sales floor staff, selling blush-inducing devices like a vibrator for a jittery … Continue reading Retail Sales: No Thanks, I’m Just Looking