These days it can feel like everybody is interacting on a screen of some kind, with less IRL engagement than ever. This can be especially frustrating for brick-and-mortar business owners, … Continue reading How to Leverage Social Media to Increase Retail Foot Traffic, Sales
Imagine you’re in a retail store. You want to make a purchase but aren’t sure which product to choose. As your eyes scan the shelves, different thoughts cross your mind: … Continue reading How to Master Online Training for Retail
Once upon a time, fetish wear was strictly confined to kink communities and subcultures. However, it has now made its way onto the catwalk and even mainstream Instagram and TikTok. … Continue reading How Mainstream Can Show Respect in Its Appropriation of Fetish Wear
"New year, new you” isn’t just a personal mantra. It’s a game changer for businesses too. With the holiday season behind us, now is the perfect moment to dust away … Continue reading Combining Pleasure Biz Marketing Tactics Into a Strategy for Growth
Tactile stimulation plays a pivotal role in elevating intimate encounters. As consumers recognize and explore the link between diverse, expansive sensory engagement and enhanced pleasure, we are seeing a shift … Continue reading Selling Tactile Stimulation With Textured Toys
Not all that long ago, the idea that you might pick up a sex toy at the same drugstore or big box store where you do the rest of your … Continue reading The Mainstreaming of Pleasure Products: Boom or Doom?
Brand visibility is essential for growth. Unfortunately for brands in the sexual wellness industry, the platforms they need to create that visibility are actively working against them. Though the discussion … Continue reading A Look at the Media’s Rejection of Female-Focused Sexuality Brands
Valentine’s Day isn’t just about chocolates and roses. It’s a golden opportunity to get creative, connect with your audience on a more personal level — and drive sales in the … Continue reading Strategies for Boosting Adult Retail Success for Valentine’s Day
Josh Ortiz of XR Brands, via his “Dear DadBodDom” SE column, answers retailers’ most pressing questions. In this issue, a retailer wants to know what can be said to men … Continue reading Dear Dadboddom: Prostate-Perplexed!
If you’ve been in a sex shop lately, or even a pharmacy, it’s clear that the pleasure products industry is booming. There are more products out there than ever before. … Continue reading How Product Packaging Shapes Retail Success