Trade shows offer something that catalogs and online browsing can’t match. Seeing, touching and discussing products in person gives you a better sense of how they might perform in your … Continue reading How Retailers Can Get the Most Out of Trade Shows
My PR and marketing work helping adult brands, performers and platforms reach audiences has made one thing very clear. The brands most likely to succeed in the current economic, political … Continue reading How Promoting Wellness Fuels Retail Growth in Uncertain Times
In many industries, press trips are considered desirable but optional — a bonus rather than a core element of a brand’s marketing strategy. In sexual wellness, however, they are essential. … Continue reading How Pleasure Brands Can Capture Attention Through Press Trips
In today’s retail landscape, social media isn’t optional. It is one of the most essential drivers of product discovery, store traffic and long-term customer loyalty. The retailers seeing the strongest … Continue reading 5 Ways Social Media Can Boost Retail Sales
With 21 locations, I’m pretty much always hiring. Unfortunately, the employment market these days can be chaotic, as candidates send out applications across dozens of job boards with a single … Continue reading How AI Is Modernizing Retail HR
Sex dolls are high-priced and visually striking, but often misunderstood by first-time buyers. Displayed poorly, they can seem intimidating, gimmicky or off-putting. Displayed well, they become conversation starters, high-quality premium … Continue reading A Guide to Displaying Sex Dolls In-Store
"This is our bestseller.” “You should get this one instead; it’s stronger.” “This one costs more — but it’s way better!” In adult retail, sweeping statements like these can sound … Continue reading Tips for ‘Soft Selling’ to Today’s Shoppers
Influencer marketing has evolved over the past several years, and that ripple has extended to the sexual wellness industry. The factors driving the appeal of partnering with influencers — raising … Continue reading Rethinking Influencer Marketing in Sexual Wellness
Let's talk about "normal" sex. Actually, scratch that – let's talk about why the entire concept of "normal" sex is complete garbage that's probably ruining your life right now without … Continue reading Vanilla Is Just a Flavor: Why ‘Normal’ Sex Is the Most Dangerous Myth of All
In adult ecommerce, the marketing landscape never stops shifting. What succeeded brilliantly in March may seem outdated by September. When you look at the bigger picture, however patterns emerge: clear, … Continue reading High-ROI Marketing Tactics for Online Retail