Adult businesses have never had access to every marketing tool available to mainstream brands. Platform rules, advertising restrictions and content policies can limit the options for sex toy manufacturers and … Continue reading How Sexual Wellness Brands Can Use Emotional Marketing to Build Loyalty
The most difficult part of managing social media for pleasure brands is my archnemesis: the algorithm. I am sure most people who work in sexual wellness would agree. We are … Continue reading 5 Ways Pleasure Brands Can Maintain Social Media Visibility Beyond the Algorithm
Over the past two decades, the pleasure products industry has undergone a transformation that extends beyond product innovation. Once defined largely by novelty, stigma and male-driven narratives, the industry has … Continue reading Meet the Women Shaping the Business of Pleasure
A little while back, one of our stores needed to restock a bullet, a dependable counter seller. The manager ordered six. We received 12 fishbowls, not six bullets. Twelve fishbowls. … Continue reading Tips for Giving Retail Software the Context to Make Smarter Decisions
One of the biggest opportunities in adult retail isn’t chasing the next trend. It’s recognizing the customers who are already walking through your door and making sure they feel they … Continue reading Retailer Strategies for Engaging Mature Shoppers
Ten years ago, anal play was seen as a niche within the pleasure industry, often hidden away or regarded as a novelty rather than a recognized part of sexual wellness. … Continue reading Backdoor Breakthroughs: Exploring the Latest Trends in Anal Toys
Every economic slowdown prompts businesses to ask a challenging question: How can we survive until circumstances get better? This is especially relevant for the pleasure product industry today, as consumer … Continue reading How Retailers Can Adapt Their Strategies During a Sales Slowdown
This topic might make some people uncomfortable: the kink industry has a predator problem, and it is not the one most people assume. It is not creeping in the shadows … Continue reading Why Strong Kink Sales Start With Education and Support
Working in adult retail means becoming comfortable with conversations. Every day, store owners, managers and sales associates help customers navigate products, answer questions, solve problems and find solutions that support … Continue reading How Industry Professionals Can Normalize Sexual Wellness Through Everyday Dialogue
For years, fetish and BDSM products have occupied a complicated space in adult retail. They are often highly recognizable, visually compelling and culturally fascinating, yet easy for retailers and brands … Continue reading How Retail Merchandising Can Make BDSM More Accessible