An estimated 93% of customers read product reviews before they make a purchase. Yet while it’s obvious that product reviews add more transparency, which customers are looking for during their … Continue reading Tips for Sourcing Valuable Product Reviews, Driving Sales
The clitoris and the G-spot. Between them, these two anatomical features dominate both popular discourse about sexual pleasure and the world of adult pleasure products. There are countless toys designed … Continue reading How to Advise Customers on G-Spot Stimulation
In 1964, a cinema owner was prosecuted for obscenity for showing Louis Malle’s “The Lovers.” The case became sensationalized news and went all the way to the Supreme Court. This … Continue reading Circumventing Unfair Advertising Standards Against the Pleasure Industry
As consumers’ curiosity about BDSM continues to grow, driving them to explore this kink more and more deeply, we are seeing demand for gear specific to particular activities. The market … Continue reading How to Introduce Shoppers to Shibari
Social media is becoming increasingly hostile toward the sexual wellness world. The latest example: In a potentially catastrophic move for brands and marketers within the sexual wellness space, Meta recently … Continue reading A Look at the Aftermath of Meta’s Crackdown on Sex-Positive Content
When pleasuring vulvas, toys tend to focus on individual aspects of our genitals and treat them in isolation. Many concentrate solely on clitoral or G-spot stimulation. However, pleasure can come … Continue reading Pop Off!
There’s nothing like getting naked under the stars and making sweet love in the great outdoors. But before you and your partner become one with nature, make sure nature doesn’t … Continue reading Sex Outdoors — 5 Things To Remember
This TikTok-sensationalized sex toy is not exactly new in concept or design, and yet, according to retailers across the country, the ‘Rose’ has become 2023’s number one sought-after toy on … Continue reading WTF Is Up With The Rose?
In this age of constant competition, it’s important to make your brand stand out, which is why maintaining a business blog is an important part of any marketing strategy. It’s … Continue reading Why Maintaining an Active Blog Is Helpful for Retail Business
Why do so many adult retail owners pinch pennies on IT investments? For as long as I’ve been in the technology business, I have found myself in discussions with retail … Continue reading Investing in Your Retail Business’ IT Infrastructure