A well-trained team is the backbone of any retail environment. Staff interactions significantly influence customer perceptions and comfort levels in every kind of store — but especially in the sexual … Continue reading Retail Staff Training Tips for Building Inclusivity
Ever walk into a store and get stopped dead in your tracks by an attention-grabbing display? Maybe it’s the pop of color, or perhaps it’s the design you love. Whatever … Continue reading How to Incorporate Current Trends Into Store Displays
Search engine optimization (SEO) is the backbone of any successful ecommerce business. In a digital world, visibility equals success, which makes SEO not just a tool, but a smart and … Continue reading A Guide to Top Optimization Methods for Ecommerce Sites
You know the old saying, “There’s nothing new under the sun”? Not so, when it comes to dildos! Like the rest of the industry, dildos have seen a veritable explosion … Continue reading Exploring the Evolution of Dildos From Prehistoric Times to Present Day
In her TED Talk “What Will Happen to Marketing in the Age of AI?,” Jessica Apotheker of Boston Consulting Group explains a study conducted by her firm and Harvard University, … Continue reading Is Generative AI Helping or Hurting the Pleasure Biz?
The more successful you are, the more you grow — and the more you grow, the more complex your operations and technology needs. Since technology is the backbone of almost … Continue reading Which Tech Should Retail Businesses Consider Outsourcing?
Gen Z is breaking the customer funnel, and it’s exactly what we need. In the past, figuring out customers’ purchasing habits, both in-store and digital, was relatively straightforward. But Gen … Continue reading How Gen Z Is Reshaping Pleasure Product Marketing
Adult retailers put a lot of thought into the products they carry. They want to offer customers high-quality sex toys with the latest technology and features, plus a robust selection … Continue reading A Look at the Serious Business of Novelties in Retail
The term “Shallowing” refers to engaging only in shallow penetration of the vagina, and/or stimulating the vaginal opening and the few centimeters inside of it, rather than deeper penetration and … Continue reading A Deep Dive Into ‘Shallowing’ Sex Toys
If you work in the adult industry, you probably know that affiliate marketing is a performance-based marketing strategy where individuals promote a brand’s products or services and receive commissions for … Continue reading Affiliate Partnerships Tips for Boosting Pleasure Brands’ Digital Presence