As someone who has been in the industry since 2003, I’ve seen countless trends, products and marketing strategies come and go. Yet one thing has remained consistent: a significant gap … Continue reading How Sex Toy Retailers Can Better Support Marginalized Communities
Retail shrink isn’t just a cost of doing business — it’s an existential threat. Theft, fraud, operational inefficiencies and employee mismanagement chip away at profits in ways that many business … Continue reading Mitigating Retail Shrink Through Intelligent Video Solutions
For the past 50 years or so, the pleasure industry has worked tirelessly to increase public acceptance of sex toys. We’ve done an incredible job, and that progress has only … Continue reading Tips for Reinvigorating Marketing Strategy by Tapping Into Online Feedback
Where can you find the pleasure industry’s most tantalizing, trending and relevant conversational banter? For once, we’re not talking about a trade show after-party! Pleasure Professionals Place — known affectionately … Continue reading ‘Pleasure Professionals Place’ Facebook Group Marks 5 Years of Fostering Connections
Retail theft affects all kinds of businesses, but adult retailers face unique challenges when it comes to loss prevention. One of the more controversial strategies some retailers have adopted is … Continue reading The ‘Wall of Shame’ in Adult Retail: Deterrent or Dilemma?
I’ve been working in the pleasure industry for more than two decades. For a significant chunk of that time, I thought that to be successful in sales, I had to … Continue reading The Power of Authenticity in Selling Pleasure Products
April is a month of celebration: Lovers Day, Earth Day… and 4/20. Once a subculture symbol, “420” has evolved into a movement that bridges cannabis advocacy, wellness and an increasingly … Continue reading How Cannabis Culture Is Reshaping Sexual Wellness, Pleasure
2025 has kicked off with a series of unsettling events. Tension and anxiety are high across North America as the unknown impact of tariffs, climate change and attacks on human … Continue reading Why Inclusivity in the Pleasure Industry Is More Important Than Ever
In the world of social media, graphic design is more than just making things look visually appealing — it’s a vital tool in shaping and maintaining a brand’s identity. Your … Continue reading Understanding the Importance of Graphic Design in Sexual Wellness Social Media Marketing
Trade shows are a whirlwind of energy, excitement and opportunities. You spend days on a vibrant, buzzing show floor, making valuable connections and discovering innovative and exciting new products. You … Continue reading Tips for Keeping the Adult Retail Trade Show Momentum Going