Every brand dreams about landing a feature in The New York Times or Men’s Health — and pleasure brands are no exception. After all, mainstream media coverage isn’t just a … Continue reading Strategies to Bring Pleasure Brands into the Spotlight
Tag: XBIZ
Top Product Launch Tactics to Boost Q4 Sales
According to recent industry insights, over 70% of sexual wellness brands finalize their Q4 lineups between July and early September. This is a high-stakes window for launching new products. In … Continue reading Top Product Launch Tactics to Boost Q4 Sales
The Hidden Cost of Letting Retail Define Pleasure Brands
Not long ago, spotting vibrators and lubricants at a national chain like Target or CVS might have raised eyebrows. Now, it’s almost expected. As sexual wellness becomes increasingly normalized in … Continue reading The Hidden Cost of Letting Retail Define Pleasure Brands
How Adult Retailers Can Enhance Sales With Supplements
The supplement industry is big business. In 2024, Future Market Insights estimated it to be valued at $74.3 billion, and other market research firms anticipate that number will grow to … Continue reading How Adult Retailers Can Enhance Sales With Supplements
Why It’s Time the Pleasure Industry Got Serious About IPX Waterproof Ratings
Many sex toys are labeled as splashproof, waterproof or submersible. However, the precise meaning of these terms, and the differences between them, can be unclear to shoppers. As someone who … Continue reading Why It’s Time the Pleasure Industry Got Serious About IPX Waterproof Ratings
Rebranding Sexual Wellness Through a Self-Care Approach
As most of us in the industry already know, sexual wellness remains the black sheep of self-care. Discussions about wellness glorify meditation apps, skincare routines and workout regimens — but … Continue reading Rebranding Sexual Wellness Through a Self-Care Approach
Tips for Sexual Wellness Brands to Win Over Gen Z This Summer
As summer rolls around, the excitement in the air is palpable, especially for one particular demographic: Gen Z. College and university classes are over, vacations are booked and it’s time … Continue reading Tips for Sexual Wellness Brands to Win Over Gen Z This Summer
Why It’s Time for Pleasure Brands to Stop Ignoring B2C Marketing
For many B2B adult brands, marketing to consumers feels like a waste of time. I’ve heard it so many times: “We sell to retailers, not consumers. Why should we invest … Continue reading Why It’s Time for Pleasure Brands to Stop Ignoring B2C Marketing
Gender Play Gets Creative With Fantasy Toys
Sex toy manufacturers are increasingly recognizing the value of fantasy products, expanding their lines to include ever more diverse designs. What was once considered a niche market has proven to … Continue reading Gender Play Gets Creative With Fantasy Toys
The Midlife Movement Is Exploding; Is the Pleasure Industry Ready?
In marketing, there tends to be an emphasis on the younger generation — the trendsetters. The assumption is that appealing to the younger market has a halo effect on older … Continue reading The Midlife Movement Is Exploding; Is the Pleasure Industry Ready?