If you work in adult retail, you know ID Lubricants. With its classic, clear bottles and consumer-friendly pricing, ID has maintained a home on brick-and-mortar shelves since the brand’s inception, … Continue reading Westridge Labs Celebrates the History, Future of ID Lubricants Brand
Imagine walking into your local big-box retailer, a place where you’ve come to expect accessibility and convenience, only to find that sexual wellness products — an essential part of your … Continue reading A Look at the Implications of Texas’ Potential Big-Box Sex Toy Ban
Fans of the “Bat Boys” and demon-born princes alike, rejoice! Sarah J. Maas took 2024 by storm, claiming the title of bestselling author of the year with her raunchy “romantasy” … Continue reading How Pleasure Brands, Retailers Can Tap Into the Popularity of ‘Romantasy’ Erotic Lit
In BDSM, temperature play is a form of sensation play that focuses solely on hot and cold and, with a little creativity, it can encompass a wide variety of titillating … Continue reading Exploring the Elements of Temperature Play
One of America’s most Googled sex questions according to Business Insider is “Where is the G-Spot?” How does this type of online information impact and translate into the adult world? What … Continue reading The Answer to Boosting Retail Sales
The most valuable part of any business is the customer, so it’s no wonder that Get to Know Your Customers Day is celebrated not just annually, but quarterly. This year’s … Continue reading How to Build Retail Customer Loyalty Through Connection
In an ideal world, every workplace interaction would run smoothly. Employees would communicate clearly and directly. Customers would always be satisfied and challenges would resolve themselves. But reality often presents … Continue reading Tips for Fostering Productive Conversations in Adult Retail Settings
It used to be that if you wanted cutting-edge tech to power your adult store operation, you needed a Fortune 500 budget. Small and midsize stores had to settle for … Continue reading A Look at the Fortune 500 Tech Available for Adult Stores
From the lockdown boom to the economic pressures of a post-pandemic world, we have seen shifting technologies, evolving consumer expectations and a hunger for authenticity shape pleasure product marketing and … Continue reading Pleasure Brand Marketing and PR Trends to Watch in 2025
Okay, so most of you know my background. Briefly, I started out as a shy consumer and now look at me! In 1993, I flew in the face of convention, … Continue reading SEX: Always Learning, Always Teaching