Not long ago, spotting vibrators and lubricants at a national chain like Target or CVS might have raised eyebrows. Now, it’s almost expected. As sexual wellness becomes increasingly normalized in … Continue reading The Hidden Cost of Letting Retail Define Pleasure Brands
The supplement industry is big business. In 2024, Future Market Insights estimated it to be valued at $74.3 billion, and other market research firms anticipate that number will grow to … Continue reading How Adult Retailers Can Enhance Sales With Supplements
Many sex toys are labeled as splashproof, waterproof or submersible. However, the precise meaning of these terms, and the differences between them, can be unclear to shoppers. As someone who … Continue reading Why It’s Time the Pleasure Industry Got Serious About IPX Waterproof Ratings
As most of us in the industry already know, sexual wellness remains the black sheep of self-care. Discussions about wellness glorify meditation apps, skincare routines and workout regimens — but … Continue reading Rebranding Sexual Wellness Through a Self-Care Approach
As summer rolls around, the excitement in the air is palpable, especially for one particular demographic: Gen Z. College and university classes are over, vacations are booked and it’s time … Continue reading Tips for Sexual Wellness Brands to Win Over Gen Z This Summer
For many B2B adult brands, marketing to consumers feels like a waste of time. I’ve heard it so many times: “We sell to retailers, not consumers. Why should we invest … Continue reading Why It’s Time for Pleasure Brands to Stop Ignoring B2C Marketing
Sex toy manufacturers are increasingly recognizing the value of fantasy products, expanding their lines to include ever more diverse designs. What was once considered a niche market has proven to … Continue reading Gender Play Gets Creative With Fantasy Toys
In marketing, there tends to be an emphasis on the younger generation — the trendsetters. The assumption is that appealing to the younger market has a halo effect on older … Continue reading The Midlife Movement Is Exploding; Is the Pleasure Industry Ready?
As someone who has been in the industry since 2003, I’ve seen countless trends, products and marketing strategies come and go. Yet one thing has remained consistent: a significant gap … Continue reading How Sex Toy Retailers Can Better Support Marginalized Communities
Retail shrink isn’t just a cost of doing business — it’s an existential threat. Theft, fraud, operational inefficiencies and employee mismanagement chip away at profits in ways that many business … Continue reading Mitigating Retail Shrink Through Intelligent Video Solutions