Why do so many adult retail owners pinch pennies on IT investments? For as long as I’ve been in the technology business, I have found myself in discussions with retail … Continue reading Investing in Your Retail Business’ IT Infrastructure
Tag: XBIZ
How to Get Retail Staff Excited About Product Training
The end of the month is near and that dreaded situation arises: Sales are low and the business may miss its targets. The team is under increasing pressure and staff … Continue reading How to Get Retail Staff Excited About Product Training
Why Condoms Are Essential Goods for Adult Stores
With drugstores, big-box stores and even supermarkets now boasting condom selections, it can be tempting for adult retailers to turn their attention to bigger-ticket items, leaving their safer-sex sections a … Continue reading Why Condoms Are Essential Goods for Adult Stores
A Look at Importance of Working With and Supporting Sex Educators
Positive reviews, great customer service and of course, high-quality products, all help build and maintain trust, and therefore have a measurable impact on sales — but so does working with … Continue reading A Look at Importance of Working With and Supporting Sex Educators
How to Sell Anal Toys to People New to the Category
Despite great strides in sexual wokeness, anal sex is still shrouded in stigma. A toxic mix of homophobia, religion, and even law — let’s not forget that “sodomy” is still … Continue reading How to Sell Anal Toys to People New to the Category
The Importance of Intuitive Thinking in Marketing Pleasure
We’re not selling refrigerators here. We sell orgasms, sex, intimacy — and when your product is pleasure, there’s only so much business metrics can tell you. That’s why it is … Continue reading The Importance of Intuitive Thinking in Marketing Pleasure
Tips for Retailers on Launching an In-House Brand
The key to owning or managing a thriving retail store or chain is finding unique ways to set your establishment apart from competitors. You have to bring something unique to … Continue reading Tips for Retailers on Launching an In-House Brand
Tips for Establishing Elevated In-Store Shopping Experiences
Every store has its own unique atmosphere. The feeling a customer encounters when they walk into your store comprises everything from the store’s appearance and the associates working, to inventory … Continue reading Tips for Establishing Elevated In-Store Shopping Experiences
Why Aligning a Brand’s Identity With Its Image Is a Must
For a brand to succeed, it is essential that its identity and image align. This article will cover what is meant by brand identity and brand image, the consequences of … Continue reading Why Aligning a Brand’s Identity With Its Image Is a Must
The Changing Landscape of Gender Affirmation Products
Over the past decade, the pleasure industry has changed in more ways than most of us could ever have imagined. The needle has shifted radically on what is “mainstream.” Part … Continue reading The Changing Landscape of Gender Affirmation Products