According to recent industry insights, over 70% of sexual wellness brands finalize their Q4 lineups between July and early September. This is a high-stakes window for launching new products. In … Continue reading Top Product Launch Tactics to Boost Q4 Sales
“A” is for anal. “B” is for ball gag. “C” is for clit. “D” is for dildo… I could go on and on – trust me, I’m all about the … Continue reading “A” is for August – and Anal Pleasure Month!
We all have fantasies and desires, some of which might feel a bit off the beaten path. These are what we often refer to as “taboo” desires—sexual interests that fall … Continue reading Navigating the Complex Terrain of Forbidden Fantasies: What Are Taboo Desires and Why Do They Matter?
Not long ago, spotting vibrators and lubricants at a national chain like Target or CVS might have raised eyebrows. Now, it’s almost expected. As sexual wellness becomes increasingly normalized in … Continue reading The Hidden Cost of Letting Retail Define Pleasure Brands
Greetings, seasoned pleasure seekers! If you’ve already mastered the basics and are ready to take your vibrator skills to the next level, you’re in for a treat. Today, we’re diving … Continue reading Advanced Vibrator Techniques: Mastering Your Pleasure
The supplement industry is big business. In 2024, Future Market Insights estimated it to be valued at $74.3 billion, and other market research firms anticipate that number will grow to … Continue reading How Adult Retailers Can Enhance Sales With Supplements
They say if you love something, set it free. I wasn’t sure that applied to orgasms, but one night—after a particularly awkward tangle involving three pillows, a silent toy, and … Continue reading The Orgasm Gap Year: What I Learned Taking a Break From Trying to Come
Many sex toys are labeled as splashproof, waterproof or submersible. However, the precise meaning of these terms, and the differences between them, can be unclear to shoppers. As someone who … Continue reading Why It’s Time the Pleasure Industry Got Serious About IPX Waterproof Ratings
As most of us in the industry already know, sexual wellness remains the black sheep of self-care. Discussions about wellness glorify meditation apps, skincare routines and workout regimens — but … Continue reading Rebranding Sexual Wellness Through a Self-Care Approach
As summer rolls around, the excitement in the air is palpable, especially for one particular demographic: Gen Z. College and university classes are over, vacations are booked and it’s time … Continue reading Tips for Sexual Wellness Brands to Win Over Gen Z This Summer