Swiss Navy Certified Expert Certification Program

Swiss Navy is thrilled to announce their comprehensive certification course to help provide retail associates with valuable knowledge and a path to certification as an expert in their field.

This 10 module course is easy to navigate and provides retail partners a wonderful training resource for their staff, especially in this high-turnover climate.

Upon completion, staff members will receive a certificate of completion announcing them as a ‘Swiss Navy Certified Expert’. Retailers and their staff are encouraged to sign up at

Enroll For Free Now

Premium Foaming Dispenser Toy & Body Cleaner by Swiss Navy

Designed for hygienic cleaning of toys and intimate areas, Foaming Swiss Navy Toy and Body Cleaner boasts a powerful, yet gentle, dermatologically-tested formula that is anti-bacterial, anti-viral, and anti-fungal for a clean, fresh, and healthy experience every time you use it.

Using Tea Tree and Lavender oils, Swiss Navy Toy & Body Cleaner excels at cleaning up all lubricants, including your favorite silicone versions. The foam formula not only lets you see exactly where the cleanser has been applied but helps ensure that it gets into all the nooks and crannies.

After playtime, apply a  complete coating of the cleaner. The foaming formula acts as a self-timer, and once the foam dissipates, wipe with a clean cloth and rinse with water. For toys, air dry for the next use.


Ultimate cleansing

Easy to use: Apply, wipe, rinse, then air dry.

Excellent at cleaning toys AND body after silicone lubricant use

7.5 oz. Pump dispenser bottle.

Focus Extra: The Personal Lubricant Market Is Booming!

The personal lubricant market is growing at an incredibly fast pace. Of course, one could point to the coupling effects of the pandemic lockdown as the driving factor. But what if it’s more than that?

According to research, the global personal lubricant market is expected to reach USD 1.6 billion by 2026. That amount is on par with some other industries — such as saffron, vitamin D, and false eyelashes; however, the lubricant market is growing at a much faster pace.

So, let’s take a look at what’s driving this growth and why it isn’t just people feeling friskier throughout the pandemic.

Four top reasons the personal lubricant market is booming

  1. Increasing acceptance

Research is reporting that more people, particularly women, are becoming accepting of the use of personal lubricants.

Instagram and Facebook, along with many mainstream advertising outlets, are relaxing their rules around ads featuring lube. This has allowed many lubricant brands to become more visible to a larger number of consumers and has helped ease the perceived stigma that many people have.

And let’s not forget that celebrities such as Gwyneth Paltrow, Dakota Johnson, and Cara Delevingne have all entered the sex toy industry, helping increase exposure for the entire market.

  1. Mimicking the upward sales trend of the sex toy market

As of December 2021, the US sex toy market surged to an estimated $12.6 billion, while the global industry was estimated at $35 billion in 2020.

New manufacturers are entering the market and are offering their own brand of consumable goods, such as condoms and lubricant. Many of these new sex toys encourage the use of lube to ensure a smoother, more pleasurable experience.

As the sex toy industry grows, so does the personal lubricant market.

  1. More online stores offer easy, discreet access

For the past two years, online shopping has become the standard. Having a plethora of online stores to choose from has helped the industry boom.

Keep in mind, lubricants are almost always sold as an upsell opportunity for online shoppers, allowing many consumers to try lube. The privacy and discretion of online shopping also lets consumers try products they wouldn’t normally purchase in person.

  1. Personal lubricants can be helpful for medical conditions

A new study by the University of Florida Health has found that men who have had COVID-19 are more than three times more likely to be diagnosed with Erectile Dysfunction (ED). Using lube can help by enhancing sensitivity and intensifying erotic touch, allowing men to get aroused and attain an erection.

Indiana University found the use of personal lubricants led to more satisfying sex.

Lack of natural lubrication and certain medications can lead to vaginal dryness and irritation. Personal lubricants can make sexual activities more pleasurable.

Where is the future of intimate lubrication heading?

Sexual wellness products as a whole are growing prominence and are also becoming a larger marketplace in emerging countries in the global market. As this market grows, more manufacturers are taking a closer look at their product lines and are expanding offerings.

Natural options

Being that more consumers are using lube, brands are offering different ingredient options. The rising demand for preservative-free, organic, and natural products is a driving factor here.

Unique consistencies

Some consumers like a smooth liquid lube, others want a gel or paste that stays where placed. Many new ingredients are dictating texture, such as coconut oil.

Since touch is an important sense, manufacturer research will also be looking at new options and delivery systems.

Millennial-friendly aesthetics

Yes, there’s a new generation of lube users who are very open to sexual exploration. Many brands are creating products that appeal to younger users and are including digital marketing campaigns that connect to millennials.

Be prepared for lubricant innovations

DNA is being used for customized skincare products. Nanotechnology is being used in motor oil to improve performance.

Is the use of DNA data, nano-additives, or something else extraordinary in our future personal lubricants that far behind?

Focus Extra: The Personal Lubricant Market Is Booming! By Dr. Sunny Rodgers originally appeared in StorErotica

4 in 1 Playful Flavors Salted Caramel Delight by Swiss Navy

4-in-1 Playful Flavors promise playful pleasure in all its forms!

Salted Caramel Delight surprises your senses with a tempting blend of sweet and salty. Apply liberally to indulge in a decadent salted caramel experience. Gently rub or blow on the lush liquid to release an alluring warmth. Or savor slippery goodness when added to a massage or used for lubrication. Salted Caramel Delight 4-in-1 Playful Flavors captivates and inspires all of your senses!

1+2+3+4 = Infinite Playful Love Possibilities!

  • 1 Warming Pleasure – Love Feels Warm. Warmth is comfortable, relaxing, and incredibly sensual. Adding the element of heat to your sexy encounters creates a naturally “hot” sensation-play experience.
  • 2 Edible Fun – Love Tastes Good. Create delightful, kissable adventures in truly delicious ways. Engage more of your senses with a fun-loving edible experience.
  • 3 Smooth Lubricant – Love Lasts. Sometimes you want the pleasure to last forever, right? This silky, sensual lubricant sustains lovemaking with a long-lasting formula.
  • 4 Arousing Massage – Love Every Touch. Each caress and stroke excite your senses. Playfully inspire your massage-worthy moments with a fluid, effortless glide.

Playful Flavors is lube for your lifestyle. From frisky foreplay to surreal sex, 4-in-1 Playful Flavors makes it easy to explore ways to add more play to your love life.

Handy Instructions:     

  • Pour, slather, smooth on
  • Massage, rub, glide fluidly
  • Lick, kiss, nibble freely
  • Share often

Swiss Navy Slip N Slide Premium Water Based Jelly Lubricant

Swiss Navy Slip N Slide’s ultra-thick, non-greasy formula uniquely stays exactly where you place it, for added comfort and extra convenience.

Extra thick and slippery, it provides an intimate cushion to any style of lovemaking and is also ideal for use with toys.

Swiss Navy Slip N Slide’s soft and smooth water-based formula offers easy cleanup.


  • Ultra-thick water-based jelly style lubricant
  • Provides extra cushion to reduce friction
  • Easy cleanup
  • Made in USA
  • Available in 2 oz. and 5 oz. flip top tubes, and travel/ trial size 5ml foil packs.

How Retailers Can Benefit From the Self-Care Craze

2020 has left a lasting impact on all of us. Everyone found their own ways to cope with life in a pandemic. For some, online cooking classes and sourdough starters offered salvation. For others, bedroom explorations became a practical necessity — hence the incredible increase in pleasure product sales worldwide.

There was another component to personal health that also saw astronomical growth throughout 2020, and its market growth is not slowing down. I’m talking about self-care.

In 2020, self-care product sales reportedly exploded to $450 billion. Statistics show that 88 percent of Americans actively practice some form of self-care, and one third of consumers have increased their self-care behaviors since the pandemic began. Most consumers are using a variety of products together for maximum impact on their health and wellness, blending traditional category lines.


Self-care is something an individual does regularly to help them live a healthy (or healthier) life.

According to coaching site Habits for Wellbeing, self-care has eight areas to practice: physical, psychological, emotional, social, professional, environmental, spiritual and financial. Self-care could be considered a holistic practice of caring for the entire body and mind, and not just individual parts of the body.

Ideally, each person uses their own methods of self-care to help them live a more balanced life.

Self-care is particularly important for women. According to the Women’s Institute for Policy Research, women have a higher incidence of anxiety and depression compared with men.

Self-care also means different things to different people. For one person, a relaxing bath is an intimate treat. For another, using a pH-balanced lubricant is how they care for their own body.

While forms of self-care such as drinking filtered water, getting plenty of sleep and exercising can be inexpensive or free, most consumers also want to feel and look good — which leads them to purchase self-care products that help fulfill these desires as well.


In terms of sales, the opportunities are endless.

#1 First, look at your current assortment of products and see what seems like it would be good for self-care practices and rituals. While everyone is unique, certain standard items have become synonymous with self-care, such as baths, books, body lotions and CBD infusions. Look at your inventory in a new way to see how an all-natural lubricant or a personal massager can be marketed to customers looking to increase their self-care options.

#2 Next, create customized assortments according to your consumers. Putting a bath bomb and a waterproof massager together with a reminder to “Relax & Unwind” is likely to appeal to consumers looking for practical self-care solutions. Create multiple purchase opportunities for your customers to help them in their self-care practices.

#3 Offer personalized kits that provide self-care self-discovery. This doesn’t have to be putting multiple SKU’s into one basket. This could be a service that your store provides to its shoppers. The goal is to help your customers while achieving higher average sales.

#4 Create an intimate self-care section in your store, whether it’s online or brick and mortar. Be creative and inspirational. Curate your inventory and place products in this section that promote health and self-discovery.

#5 Earn your customers’ trust with a testing program. CVS Pharmacy launched its “Tested to be Trusted” program requiring all vitamins and supplements be tested for ingredient accuracy in order to be sold in their stores. Consider testing some of the brands and products carried in your store and then applying a “Trust This” sticker to the store shelf for products that you have had good experiences with.


When a customer mentions stress, lack of good sleep, or irritability, do you think they know that having an orgasm can help?

According to Medical News Today, orgasms can improve a person’s mood, relieve stress and lead to better sleep, all of which sound like great ways to care for oneself.

Share with your customers how they can create their own kit from a selection of products. A stay-at-home self-care kit could promote personal relaxation with a scented massage cream, silicone massager and erotic book. Help educate customers about how using lubricant, a clitoral stimulator, or cock ring is ideal for intimate self-care.


According to Kearney, a global management consulting firm, self-care consumers are proactive and are open to experimenting with new products and services. They are concerned with prevention, along with their current needs.

This means toy cleaners to help curb possible bacteria and lubricants to minimize micro-tears are important to them — because they’re good for their health.

Know which products in your store can be helpful — and healthful — for your own customers.


According to reports predicting the future of self-care, people will continue to be eager about practicing self-care and seeking a higher quality of life. Research shows that self-care will become more customized to individual customers, almost gourmet in a way.

As new intimate products are launched, keep self-care in mind and consider how products can be paired and better utilized by customers looking to expand their personal health.

How Retailers Can Benefit From the Self-Care Craze by Briana Watkins originally appeared in XBIZ

Celebrate International Lubricant Day with Swiss Navy

M.D. Science Lab, makers of the iconic Swiss Navy brand, and sponsors of International Lubricant Day with the first annual event taking place on April 22, are inviting everyone to a virtual happy hour celebration.

“We know how important lubrication is to so many people and we thought it would be appropriate to give it its’ own day of celebration to acknowledge the benefit it brings to intimate wellness,” said Briana Watkins, M.D. Science’s Vice President of Sales and Marketing. “Our team has a lot of fun planned for April 22 with a virtual happy hour, games, prizes, and much more.”

The M.D. Science Lab family invites everyone to join their virtual happy hour on April 22 at 5:00 pm EST at

“We have a video montage planned and would love to incorporate videos from retailers sharing their thoughts and enthusiasm for the first International Lubricant Day,” says Penny Clifford, Swiss Navy’s Social Media Manager.

Swiss Navy encourages people to celebrate April 22 by giving a shout-out to how lubricants have helped their own lives.

“We’ve been doing several surveys leading up to this celebration,” says Dr. Sunny Rodgers, M.D. Science Lab’s Intimate Health Advisor. “We found that almost half of our survey participants reported lubricants made sex feel better and they admitted lube was an essential part of their intimate experiences. Even if lubrication isn’t discussed often, it does hold a significant importance in people’s lives.”

More information about celebrating International Lubricant Day and ways you can show your support and join in the fun will be shared as April 22 approaches.

Retailers interested in sharing their own International Lubricant Day videos may send them directly to