The key to owning or managing a thriving retail store or chain is finding unique ways to set your establishment apart from competitors. You have to bring something unique to … Continue reading Tips for Retailers on Launching an In-House Brand
Tag: Business tips
Why Aligning a Brand’s Identity With Its Image Is a Must
For a brand to succeed, it is essential that its identity and image align. This article will cover what is meant by brand identity and brand image, the consequences of … Continue reading Why Aligning a Brand’s Identity With Its Image Is a Must
Demand Grows for Pleasure Product Shades Beyond Pink and Purple
Anyone who has ever set foot in an adult retail establishment has most likely encountered aisles bursting with pink and purple items. For a long time, those two colors have … Continue reading Demand Grows for Pleasure Product Shades Beyond Pink and Purple
The Changing Landscape of Gender Affirmation Products
Over the past decade, the pleasure industry has changed in more ways than most of us could ever have imagined. The needle has shifted radically on what is “mainstream.” Part … Continue reading The Changing Landscape of Gender Affirmation Products
Products for Improving Intimacy, Coping With Erectile Dysfunction
Erectile dysfunction is one of the most frustrating issues that people with penises experience in the bedroom. Although it is common, affecting roughly 30 million cisgender men in the U.S. … Continue reading Products for Improving Intimacy, Coping With Erectile Dysfunction
Showing Pride Year-Round With LGBTQIA+ Products, Marketing
We are coming up on one of the most joyful times of the year in the adult retail industry: Pride! This is when brands bring out their most colorful products, … Continue reading Showing Pride Year-Round With LGBTQIA+ Products, Marketing
Welcome Spring, Summer Sales With a Retail Refresh
Each year I love to offer “spring cleaning” tips to improve your customers’ shopping experience and your retail success. Warmer days, Pride season and other fun activities are upon us, … Continue reading Welcome Spring, Summer Sales With a Retail Refresh
A Step-by-Step Guide to Establishing Brand Recognition in the Pleasure Biz
We live in a branded world. Every shopping experience, every purchase, even the news and information you consume has been carefully positioned within a story — a narrative meant to … Continue reading A Step-by-Step Guide to Establishing Brand Recognition in the Pleasure Biz
Spring Marketing Ideas to Grow Your Retail Sales
Spring is upon us, and though winter seems reluctant to depart, beautiful weather will be here before we know it. I love this time of year and can’t wait to … Continue reading Spring Marketing Ideas to Grow Your Retail Sales
How Adult Retailers’ Expertise Outshines Mainstream
Brick-and-mortar retailers are the very lifeblood of our industry, and their customers are its pulse. Pandemic lockdowns and curbside pickups got many folks accustomed to shopping online, but now the … Continue reading How Adult Retailers’ Expertise Outshines Mainstream