If you’ve ever had to Urban Dictionary a word to understand a meme, sheepishly Googled an influencer, or discovered your new favorite song was a TikTok trend six months ago … Continue reading How to Adapt Your Brand to Appeal to Today’s Modern Shopper
With sex toys getting increasing media attention, and the topic of masturbation commonly entering mainstream conversation, more and more people are prioritizing pleasure. In the U.S., Sexual Health Month is … Continue reading How to Stimulate Customers’ Minds and Bodies — and Your Retail Sales
You know that feeling you get when you walk into a business and no one seems to know anything about the products they’re selling? You’re asking for help and they’re … Continue reading To Prepare Your Retail Store for the Holidays, Train!
No one is super thrilled about the rising surge in COVID cases and how it may potentially cause another major shift in business. This time, our industry has a chance … Continue reading How Will the Delta Variant Potentially Affect Adult Retail?
Our success in this industry revolves around the ability of retail associates to build relationships with customers new and old, and in my 20 years of experience turning around troubled … Continue reading Relationship-Building Is Only the First Step to Closing Retail Sales
Upselling. It's a tricky game, trying to hit that target of being helpful to your customer, but not annoying or pestering them to get a sale. Not all retailers do … Continue reading How to Successfully Upsell Adult Retail Shoppers
How do you resurrect a boutique that is going down fast? A common mistake that is made, which leads to the further decline of a boutique, is putting a hold … Continue reading Resurrecting Retail: Why Keeping Shelves Stocked Is Key
Creating a branded experience in your store can do more than boost sales. It helps build credibility to stand out against other retailers, and boosts confidence among consumers that want … Continue reading How to Create Elevated Experience in Retail Stores
To quote Wilhelm Röpke in “A Humane Economy: The Social Framework of the Free Market” (1960), “Self-discipline, a sense of justice, honesty, fairness, chivalry, moderation, public spirit, respect for human … Continue reading Even in Business, Empathy Goes a Long Way
We all know that adult retail is changing. Every year, it’s been harder to get customers in the door than the year before. In 2021, a new trend is emerging, … Continue reading How to Keep Adult Retail Employees Engaged With the Sales Floor