Not long ago, spotting vibrators and lubricants at a national chain like Target or CVS might have raised eyebrows. Now, it’s almost expected. As sexual wellness becomes increasingly normalized in … Continue reading The Hidden Cost of Letting Retail Define Pleasure Brands
Greetings, seasoned pleasure seekers! If you’ve already mastered the basics and are ready to take your vibrator skills to the next level, you’re in for a treat. Today, we’re diving … Continue reading Advanced Vibrator Techniques: Mastering Your Pleasure
The supplement industry is big business. In 2024, Future Market Insights estimated it to be valued at $74.3 billion, and other market research firms anticipate that number will grow to … Continue reading How Adult Retailers Can Enhance Sales With Supplements
They say if you love something, set it free. I wasn’t sure that applied to orgasms, but one night—after a particularly awkward tangle involving three pillows, a silent toy, and … Continue reading The Orgasm Gap Year: What I Learned Taking a Break From Trying to Come
Many sex toys are labeled as splashproof, waterproof or submersible. However, the precise meaning of these terms, and the differences between them, can be unclear to shoppers. As someone who … Continue reading Why It’s Time the Pleasure Industry Got Serious About IPX Waterproof Ratings
As most of us in the industry already know, sexual wellness remains the black sheep of self-care. Discussions about wellness glorify meditation apps, skincare routines and workout regimens — but … Continue reading Rebranding Sexual Wellness Through a Self-Care Approach
As summer rolls around, the excitement in the air is palpable, especially for one particular demographic: Gen Z. College and university classes are over, vacations are booked and it’s time … Continue reading Tips for Sexual Wellness Brands to Win Over Gen Z This Summer
When it comes to sexuality, the idea of “normal” is often more about societal expectations than personal truth. Non-traditional desires—those that fall outside the mainstream or conventional—are as diverse as … Continue reading Breaking the Mold: What Are Non-Traditional Desires?
For many B2B adult brands, marketing to consumers feels like a waste of time. I’ve heard it so many times: “We sell to retailers, not consumers. Why should we invest … Continue reading Why It’s Time for Pleasure Brands to Stop Ignoring B2C Marketing
Let's talk about all the garbage sexual "wisdom" we've collectively absorbed over the years. You know, those relationship myths that sound reasonable until you realize they're about as scientifically valid … Continue reading 10 Intimacy Myths That Are Secretly Sabotaging Your Sex Life