Dear DadBodDom, My store is located in a typical college town with a customer base that’s primarily hetero-presenting college couples. This calendar year, business looks a lot different than the … Continue reading Dear DadBodDom: They’re talking their girlfriends out of buying pleasure products!
Running an online store for adult products is a unique challenge. Ads get flagged. Payment processors label businesses as “high risk” and shut down merchant accounts with little warning. Yet … Continue reading Retail Pulse: How Ecommerce Brands Are Driving Clicks With Creative Marketing
Carolers may be singing about tidings of comfort and joy, but this time of year, the holiday rush, social fatigue and long to-do lists can leave many people feeling a … Continue reading How to Get Shoppers in the Mood for Pleasure During the Holidays
Running an adult retail store is not just about stocking shelves with fun products. It’s also about creating a space where people feel comfortable, curious and confident in exploring pleasure … Continue reading How Adult Retailers Can Retain Staff, Strengthen Team Morale
Embarking on your journey of personal discovery with toys is, much like trying to find the perfect shade of taupe for your living room, deeply, utterly personal. Pleasure, unlike, say, … Continue reading Understanding Your Needs: A Personal Odyssey
In an era when misinformation proliferates so rapidly, establishing trust with your audience is both more difficult and more crucial than ever. That blue check mark next to your name … Continue reading Why Blue Tick Verification on Instagram Matters for Sexual Wellness Pros
Oh! OH! Exactly. Just like that. We’re here today to talk about the blended orgasm that will have you “O’ing” all over the place. Quite literally, if you’re lucky, and … Continue reading How to have a Blended Orgasm
When I hear struggling adult retailers lament about a lack of customers, I want to sympathize, but I also want to tell them: “People haven’t stopped shopping. They haven’t lost … Continue reading How Genuine Connection Drives Retail Success
Dear DadBodDom: I have had an influx of young people coming in and asking our staff for “yoni pearls” or various yoni-related items. At first, I thought they were referencing the … Continue reading Dear DadBodDom: Yoni what? She’s horrified in Houston!
It’s November, and that means quick escapes. The couple planning a cozy night in, the weekend guest grabbing a cheeky host gift, and the solo traveler prepping for an impulsive … Continue reading How Retailers Can Keep Travel-Season Sales Going Beyond the Holidays