From the lockdown boom to the economic pressures of a post-pandemic world, we have seen shifting technologies, evolving consumer expectations and a hunger for authenticity shape pleasure product marketing and … Continue reading Pleasure Brand Marketing and PR Trends to Watch in 2025
Okay, so most of you know my background. Briefly, I started out as a shy consumer and now look at me! In 1993, I flew in the face of convention, … Continue reading SEX: Always Learning, Always Teaching
Few technological advancements have inspired the level of controversy that has been generated by the advent of artificial intelligence, which is now powering or being incorporated into digital tools we … Continue reading A Look at the Ethics, Risks of AI-Generated Sexual Wellness Content
The heavy hand of Meta can be both unforgiving and unpredictable. Profiles that Meta decides have violated its platforms’ terms may find themselves on the receiving end of punishments — … Continue reading How to Keep Meta From Derailing Your Social Media Campaign
“If you do what you love, you’ll never work a day in your life.” That saying definitely holds true in the pleasure industry, where many executives build careers that exceed … Continue reading Pleasure Biz Mainstays Reflect on Decades-Long Careers, Share Advice for Up-and-Comers
In my last article, I discussed how AI is not just “on the horizon” for small-to-midsize retailers — it’s barreling toward us in a big way. I stressed the critical … Continue reading Smart Commerce: How AI can Take Retail Operations to the Next Level
Welcome to the “seggsual” wellness industry, also known as the “s//xual wellness industry” or “s-eggs-ual” wellness industry. Why so many aliases? Because mentioning what we actually do can torpedo our … Continue reading Strategies for Navigating Content Restrictions on Social Media
Erectile dysfunction is no longer just an issue affecting older men — there has been a significant increase in younger people seeking help for ED, with numbers climbing globally. In … Continue reading How Sextech Is Helping Pioneer a New Approach to E.D.
Buyers in the sexual wellness industry bear a weighty responsibility. They must strike the perfect balance between meeting customers’ demonstrated needs with tried-and-true products, and staying on top of the … Continue reading An Inside Look at the Decision-Making Process of Expert Merchandisers
When it comes to candles in the bedroom, most folks think of them as a great way to create a sexy ambiance. For folks who enjoy wax play, however, candles … Continue reading How to Explain Wax Play to Shoppers