Masturbation is a natural and healthy aspect of human sexuality, yet it is often surrounded by stigma and misinformation. Fortunately, adult retailers can play a crucial role in reshaping the … Continue reading How Retailers Can Challenge Stigmatizing Attitudes Toward Masturbation
Sexual wellness brands are increasingly adopting eco-conscious and sustainable practices. Many are switching to more Earth-friendly materials, reducing packaging waste and making efforts to lower energy consumption, water consumption and … Continue reading How Sustainability Yields ROI for Pleasure Brands and Their Retailers
As the pleasure industry has grown and evolved, so has a movement of multicultural executives, engineers and influencers challenging the status quo and working to make the sector more inclusive … Continue reading A Look at Diversity in Today’s Pleasure Biz
While foes of the adult entertainment industry often focus on “moral” concerns and perpetuate social stigmas, another form of attack can be equally or even more damaging: financial discrimination. Individuals … Continue reading Raising Awareness and Taking Action Against Financial Discrimination
Sustainable practices are no longer merely an option for the pleasure industry, but an imperative response to consumer expectations. Just as in other sectors, the resounding call for sustainability has … Continue reading A Guide to Sustainable Pleasure Product Merchandising
Even though the pleasure industry is famously innovative, most “new” products are still ultimately reimagined versions of previous ones. They expand on the core idea by introducing a new feature … Continue reading A Look at the Evolution of Pleasure-Enhancing Pumps
The modern history of vibrators is stereotypically female. If you know vibrators, both clitoral and penetrative, the first ones that come to mind are bright pink and phallic. Sure, that … Continue reading Inclusivity Is Today’s Biggest Trend in Sexual Wellness
Like most products claiming to increase penis size, penis pumps have long been viewed as part of the gimmicky, novelty side of the pleasure products space. The Brits at Bathmate, … Continue reading Bathmate’s Tim Brown Talks Legal Standards of Penis Pump Production
Thirty years ago, back when there were only hard plastic sex toys in tan and black, Susan Colvin had a vision of what sex toys could be. And so she … Continue reading CalExotics Founder and CEO Susan Colvin Reflects on Brand’s 30-Year Legacy
At our marketing agency, we focus on using real data to make better decisions for our clients. We believe every action a visitor takes on a website can tell us … Continue reading Tips for Boosting Ecommerce Revenue With Behavioral Insights