Every June, the rainbow floodgates open. Suddenly, pleasure products are “Pride-themed,” companies change their logos and brands rush to show just how inclusive they are — at least for 30 … Continue reading How Pleasure Brands Can Ethically Market to LGBTQ+ Communities
For many of us, 2025 has proved intensely stressful — and we’re still only halfway through the year. In times like these, it may seem counterintuitive or even irresponsible to … Continue reading Optimizing Your Leadership Through Wellness Practices
In the adult retail industry, we focus on empowerment, exploration and connection. We connect people with products that can transform their relationships with their bodies, with their partners and with … Continue reading A Look at Adult Retail’s Role in Community Care
Sextech isn’t just a niche novelty anymore; it’s the future of sexual wellness. From wearable sex toys that provide biofeedback to interactive sex toys with AI capabilities, sextech has made … Continue reading Is Your Retail Business Sextech-Ready?
In 2025, the pleasure industry is evolving in intentional ways. Rather than racing toward newness for novelty’s sake, brands are reassessing everything from shape and function to what price intended … Continue reading A Deep Dive Into Key Trends Shaping Pleasure Products
Every brand dreams about landing a feature in The New York Times or Men’s Health — and pleasure brands are no exception. After all, mainstream media coverage isn’t just a … Continue reading Strategies to Bring Pleasure Brands into the Spotlight
According to recent industry insights, over 70% of sexual wellness brands finalize their Q4 lineups between July and early September. This is a high-stakes window for launching new products. In … Continue reading Top Product Launch Tactics to Boost Q4 Sales
Not long ago, spotting vibrators and lubricants at a national chain like Target or CVS might have raised eyebrows. Now, it’s almost expected. As sexual wellness becomes increasingly normalized in … Continue reading The Hidden Cost of Letting Retail Define Pleasure Brands
The supplement industry is big business. In 2024, Future Market Insights estimated it to be valued at $74.3 billion, and other market research firms anticipate that number will grow to … Continue reading How Adult Retailers Can Enhance Sales With Supplements
Many sex toys are labeled as splashproof, waterproof or submersible. However, the precise meaning of these terms, and the differences between them, can be unclear to shoppers. As someone who … Continue reading Why It’s Time the Pleasure Industry Got Serious About IPX Waterproof Ratings