When it comes to sex toys, one area of the body that often gets overlooked by both consumers and salespeople is the nipples. Even though human nipples are packed with … Continue reading A Retail Guide for Boosting Sales in the Often-Overlooked Nipple Play Category
Taylor Swift is an undeniable cultural force, but her superpower isn’t just music. From surprise album drops on podcasts to billion-dollar tours, the Swiftie empire has turned into a global … Continue reading What Sexual Wellness Brands Can Learn From Taylor Swift
Laughter sells. That’s especially true in our industry. Where vulnerability and curiosity walk through the door together, humor can help turn hesitation into comfort. Think about it: Adult retail is … Continue reading How Humor Breaks the Ice in Adult Retail
In the late 1980s, I was working in the rental car business. My first company didn’t have a single computer. Everything — contracts, inventory, employee records — was done by … Continue reading Why It’s Time for Adult Retail to Embrace AI
In an age increasingly dominated by corporate consolidation and faceless supply chains, choosing to work with a family-owned and operated business can offer retailers a depth of value that goes … Continue reading What Retailers Gain by Partnering With Family-Run Brands
Wand vibrators are once again having a pop culture moment. Recently, Harry Styles expanded his lifestyle brand, Pleasing, by introducing a “Pleasing Yourself” double-sided wand vibrator developed in collaboration with … Continue reading How the ‘Back Massager’ Vibrator Became the World’s Most Versatile Sex Toy
During my first year in the industry, the luxury vibrator on shelves was LELO’s Gigi, priced at $109. It was made with high-quality silicone, boasted an ergonomic design, a travel … Continue reading Why Sex Toy Innovation Isn’t What Shoppers Want Right Now
Every June, the rainbow floodgates open. Suddenly, pleasure products are “Pride-themed,” companies change their logos and brands rush to show just how inclusive they are — at least for 30 … Continue reading How Pleasure Brands Can Ethically Market to LGBTQ+ Communities
For many of us, 2025 has proved intensely stressful — and we’re still only halfway through the year. In times like these, it may seem counterintuitive or even irresponsible to … Continue reading Optimizing Your Leadership Through Wellness Practices
In the adult retail industry, we focus on empowerment, exploration and connection. We connect people with products that can transform their relationships with their bodies, with their partners and with … Continue reading A Look at Adult Retail’s Role in Community Care