Tips for Healthy, Well-Groomed Hair Down There

Whether you keep it all, trim it up or go buff, taking care of your pubic hair is a healthy habit to have.

If you’re wondering how to shave pubic hair and have questions, you’re not alone. There is definitely less info out there for shaving down there than there is about shaving other body hair.

When shaving your pubic hair, you’re dealing with a sensitive area, so you’ll want to keep a few tips in mind.

In the interest of making sure you’re shaving safely and effectively, here’s a step-by-step guide for how to shave pubic hair from start to finish.

Trim Your Pubic Hair

Shaving your pubic area is easier when you have already trimmed off any excess hair. Grab a pair of scissors or a hair trimmer and cut your pubic hair so it’s only a few centimeters long. Hairy Fact: On average, pubic hair ranges between 0.5 to 1.5 inches in length.

Exfoliate the Skin

Gently exfoliate your skin before shaving. This will remove any dead skin and allow you to shave the hair as near to the root as possible.

Apply Shaving Cream

Apply a generous amount of shaving cream to the areas you want to shave. Not only does shave cream provide a protective barrier against the razor, it also helps condition hair so regrowth does not cause red bumps or ingrown hairs.

Shave in the Direction of Hair Growth

Pull the skin taut and shave in the direction of your hair growth to avoid irritating the hair follicle. This is especially important so you can also avoid tiny cuts and micro tears from the razor that can easily get infected and inflamed. Hairy Fact: Pubic hair plays an important role in sexual health. It prevents against friction burns and chafing and is the main reason pubic hair is coarser and thicker than the hair on the rest of our bodies.

Shave in the Direction of Hair Growth

Pull the skin taut and shave in the direction of your hair growth to avoid irritating the hair follicle. This is especially important so you can also avoid tiny cuts and micro tears from the razor that can easily get infected and inflamed. Hairy Fact: Pubic hair plays an important role in sexual health. It prevents against friction burns and chafing and is the main reason pubic hair is coarser and thicker than the hair on the rest of our bodies.

Rinse Away the Cream

Rinse away any excess shaving cream with warm water and gently pat dry.


“Tips for Healthy, Well-groomed Hair Down There” courtesy of Classic Brands

Tighten & Tone Kegel Training Kits with Step-by-Step Training Routines by CalExotics

Tighten and tone pelvic floor muscles in only 5 minutes a day with the CalExotics Kegel Training Sets.

Give your pelvic floor muscles the training they have been craving with gradually weighted exercisers to gently increase exercise intensity and sexual pleasure. Plus, a full step-by-step training guide is included with each set to help ensure effective workouts.

The 2-piece set includes 25g and 45g ball-shaped weights.

The 3-piece set includes 55g, 75g, and 95g egg and egg & ball shaped weights.

The 5-piece set includes 40g, 60g, 80g, 100g, and 120g teardrop-shaped weights.

The weights are designed to gently tone and strengthen pelvic muscles. Use them in any combination, increasing the weights as your strength progresses. By working those key muscles, you reduced the risk of pelvic floor disorders or incontinence, while increasing erotic pleasure.

Extended retrieval cords make removal quick, easy, and gentle. The kegel weights are made from a hygienically superior silicone. This body safe material is unscented and phthalate free to keep your most sensitive spots happy and healthy.

Defining ‘Wellness’ in the Pleasure Products Industry

If you look around the media (and our industry!) these days, there’s a word you’ve probably noticed coming up repeatedly in reference to a whole bevy of different things. That word? Wellness.

So, what does “wellness” really mean? What is it? How is it used (and sometimes misused) in marketing? How can our industry make a positive impact on it? Buckle in because we are going to cover all of that and more! Get ready to get to know wellness pretty well!

But really, what is wellness?

This can be a complex question, especially when the answer varies based on who is giving it. A doctor, an educator, an activist, and a manufacturer might all define it differently. But in the simplest terms, wellness is about looking beyond basic health to an overall sense of well-being — emotional and mental, especially.

But be careful not to conflate wellness with healthy! Health is relative and often defined by unrealistic and biased standards rooted in white supremacy, fatphobia, sexism and transphobia. And while wellness can include practices and products designed to support physical, emotional and mental well-being, experiencing “wellness” is not dependent on outside purchases. Wellness in marketing and manufacturing Before we talk about how wellness can be successfully addressed in marketing and manufacturing, let’s take a moment to look at how it is often misused. Like with anything that gets a bit of buzz around it, wellness can sometimes be inappropriately used to pressure consumers into buying unnecessary and often expensive products that may hold no benefits whatsoever.

For manufacturers who wish to serve consumers on their quest for wellness, it’s important to offer products that are beneficial in terms of physical, mental and emotional well-being — but also to price those products accessibly and to advertise their benefits clearly and transparently without exaggerating or over-stating their benefits. Evidence-based advertising is ideal, though evidence is not always available because many of these topics are under-researched. Following these introductory ethical steps can help your company benefit from promoting wellness while also potentially becoming a trusted source in a sea of snake oil.

Pleasure-inclusive wellness

Because wellness is so closely associated with health, it can be stripped of the fun and exciting parts of the wellness journey — like experiencing pleasure. Avoid this! At Blush, we believe that pleasure, joy and fun are vital to well-being and thus must be part of the wellness conversation. Cultivating pleasure in our lives is beneficial to mental and emotional health and is a basic human right often stifled or shamed out of us! In a world that often devalues pleasure and fun, the adult retail industry can help keep the wellness conversation well-rounded by validating pleasure practices. True wellness should always be pleasure-inclusive.

Adult retail and wellness

Because pleasure is such an important part of the wellness conversation, it is valuable for adult stores to provide consumers with products that support a variety of wellness practices and meet people where they’re at in their life. Pleasure products can be a great way to match pleasure with well-being and give shoppers something to complement their current wellness journeys — or even get them started!

Inspired by users with specific sexual health needs, sexual wellness products like dilator sets are inspired by a desire to offer options for cancer patients and are made for anyone looking to support their vaginas with gentle and gradual opening and stretching. Kegel training products can help users relax their pelvic muscles and enhance sexual experiences. Toys with thoughtful touches like a long handle that is firm and easy to grip for users with arthritis, carpal tunnel and other dexterity limitations.

Not only is it important for adult retailers and manufacturers to offer products that support shoppers’ pleasure and wellness needs, but they also need to make these products as accessible as possible — meaning quality construction at wallet-friendly prices.

In addition to offering specific products that support the wellness needs of a variety of consumers, adult retail manufacturers need to make those products accessible which means offering quality products at wallet-friendly prices.

Centering pleasure in the wellness conversation — and keeping it transparent, ethical and realistic — can help shoppers feel supported and trusting as they explore the brands and products available to them. Adult stores and their hardworking staff are often shoppers’ go-to (or even exclusive) source of information and recommendations, and by tapping into that need and addressing it effectively, you will likely reap the benefits for years to come.

Defining ‘Wellness’ in the Pleasure Products Industry by Verna Meng originally appeared in XBIZ

Wellness Palm Sense Double Rumble Tech Motor Handheld Massager by Blush

The Wellness Palm Sense Vibe turns your hand into a strong, 10-function massager using the powerful Rumble Tech motor.

The finger fin slips easily between your fingers for a firm grasp and accessibility during use. Press the smooth, cushy silicone vibe body against your most sensitive zones for powerful massaging using the two powerful motors and dual massaging points.

UltraSilk smooth and made of Puria Platinum-cured silicone, this toy is silky, body-safe and phthalate free. As with all products and/or materials at Blush it has been 3rd party lab tested to meet or exceed REACH and Prop65 safety compliance directives. It’s your body. Be mindful of what you put in it.

The USB rechargeable Palm Sense is Palm Sense is IPX7 waterproof for fun in & out of the water and easy cleanup.


  • Handheld body massager
  • Finger fin for accessibility and better grasp
  • Two powerful Rumble Tech motors
  • 10 Powerful and rumbly vibration modes
  • Pure platinum cured Puria silicone
  • Ultrasilk smooth
  • Tested ipx7 submersible waterproof
  • Magnetic USB rechargeable – charging cable included
  • 1 Year warranty provided by Blush
  • Pure platinum-cured Puria silicone
  • 3.75” x 2” x 2.5”

How to Establish a Go-To Brand for Sexual Wellness Consumers

Recently I was asked, “How do you get your clients to open up and talk about their sexual challenges?” I’m going to let you in on my response. It’s something I believe can be translated to any business model to lead more consumers into your stores, both brick-and-mortar and online. Here it is:

I am the authority in my field. At each intake session, I begin by asking all my clients to tell me about the sexual challenges they have experienced or are currently experiencing. Most people are so eager to begin enjoying their sex life, they quickly open up and share their vulnerabilities. Why? Because they came to me specifically seeking my expertise. With many years of education and experience in the sexology field, I have become the authority figure they are looking for and can provide them with education and clinical techniques to help them live their best sex life.

It is not as easy as it sounds. Getting someone to open up about their sexual challenges can take just the right kind of language, but it also requires establishing an overall lifestyle brand. There is a lot of behind-the-scenes work I have done to prepare before the vulnerable discussion with my client even takes place. These prior steps help the client feel comfortable and take full advantage of their clinical treatment. In the end, it is all about confidently letting clients know that I have solutions and know how to provide them with value. Again, the major reason clients feel comfortable and confident in disclosing such vulnerable experiences and challenges is that I am viewed by many as an authority figure in the sexual health field. I provide an added layer of confidence to my clients because I have the education, experience and ability to help them live their best sex life.

This level of authority is reinforced by my brand content. Throughout my website, social media channels, YouTube videos and the like, I am constantly breaking through taboos and providing the answers to many questions people are asking or secretly experiencing. Ultimately, I am opening the door for my clients to feel comfortable in sharing because I have already discussed so many challenges publicly, normalized them, and delivered the message that they can trust in me to help them. Overall, this creates trust in my brand and the level of authority to set societal norms that encourage people to make the call and start therapy with me.

There are many ways your brand can become an authority for consumers. Engaging your consumers is a great way to directly impact your audience and show them your value. Top brands that have already established themselves as authoritative have identified their value. Consumers know what they are going to gain from following them on social media, purchasing their products, and being a part of the brand community. Identify ways you can engage your consumers to create brand awareness and elevate your store’s credibility in your field. When consumers have questions about how adult products can benefit their lives and pleasure, you want them to turn to you for the answers! In addition, another great way to establish yourself as an authority figure in the pleasure products industry is through partnerships. The impact of the pandemic has made virtual events and meetings a new norm. One way to build value in your consumers’ eyes, ultimately leading to your becoming an authority figure, is to provide exciting new opportunities and experiences for your consumers.

In 2022, I partnered with an adult toy shop in Houston. This brick-and-mortar created a fun event around “Ask a Sex Therapist.” The event drew in consumers from distant towns as well as their regular customers. Once the consumers were in the store, I was answering questions all night about how they can live their best sex life. This event led to the products selling themselves. People came for the experience! The event made this store so much more than just an adult sex store; it created a sexual oasis and a lifestyle brand.

With societal mindsets shifting from solely in-person events to a mix between virtual and in-person meetings, don’t limit yourself to in-store events only. Online or in person, consumers want to gain something from attending your events, following your social media channels, or buying your products. Connect with authority figures in adjacent fields with whom you can partner to provide your clients with an enjoyable experience and a reinforced sense of value.

Many consumers today are looking to lifestyle brands to provide them with amazing products, education, tips and an overall feel-good culture. By establishing yourself as an authority figure, you are creating brand awareness, starting new trends, and ultimately providing an immense amount of value in your customers’ lives.

How to Establish a Go-To Brand for Sexual Wellness Consumers by Melinda DeSeta originally appeared in XBIZ

A Look at How Medical Bias, Misrepresentation Blocks Sexual Wellness Innovation


Throughout the decades, when looking at the innovation that has taken place in the mainstream consumer tech industry, it is clear that (relatively speaking) the sex toy industry is stunted. In more recent history, the release of several sexual wellness products has changed the landscape and shown that thoughtful engineering and intentional design can elevate a product and create positive change within the industry. Even still, there remains a lot of room for technological improvement and innovation. In contrast to mainstream consumer tech spaces, specific barriers exist for manufacturers fostering innovation within the sex toy industry.

The main obstacle in developing innovative pleasure products lies in understanding the specifics of the user. Specifically, understanding the data of someone with a vagina. This is due to multiple factors, but primarily, there are two essential reasons: lack of reliable dimensional data recorded by medical professionals, and inaccurate representations of female genitalia of media.

It may come as no surprise to those working in the adult industry that female genitalia is not always accurately represented in mainstream or pornographic media. According to a study in women requesting labiaplasty, a disproportionately high amount of pornographic representations depict the appearance of the vulva as a smooth curve with no protruding labia minora. What many may not realize is this lack of accurate or complete representation is also perpetuated in medical textbooks. Despite dimensional data regarding male genitalia being available as early as 1899, there are shockingly few medically published anatomical recordings regarding female genital data.

The external form, as well as internal size, position and relationships to surrounding structures of the clitoris are all genital measurements which impact the fit of a sex toy for a user. To date, those measurements can be difficult to access, and unreliable to trust. So how do we get that information? Really, there is only one solution: user testing. Investing in thorough user testing can supplement the lack of dimensional data available on the front end, as well as provide insights into other aspects of product fit, form and function.

Conducting the user testing in a useful and practical manner is essential to sufficiently supplementing the lack of dimensional data. Several things should be considered based on the demographic of users included in the survey. One consideration that poses a potential issue, is that many people do not know their own anatomical information. Gathering useful data may largely depend on the brand’s ability to educate the user involved in testing on their own anatomy, as well as communicate the intended product use and the outcomes of interest they hope to better understand.

Another unique obstacle exists here in the sex toy realm unlike the mainstream consumer tech space. Designers may lack an understanding of anatomical data due to improper representation and availability of medical records, but from a user standpoint, this lack of representation can trigger feelings of shame, guilt or embarrassment if and when they feel that their genitals do not match an idealized version. This can lead to a hesitation to truthfully respond to surveys or questionnaires regarding their genital shape, size or form. One approach to mitigating this concern is by ensuring the users will remain anonymous, but it is also important to recognize realistically that this technique is not always effective due to the deeply rooted nature of sexual shame.

A product designer working in the sex toy industry must have the ability to understand the anonymous reports of product testers and translate them into solutions for product innovation. Recognizing the specific barriers present, and identifying methods of supplemental data collection and design solutions is essential to creating an innovative brand and product. Lack of dimensional data recorded through medical accounts, as well as biased representations in mainstream porn media, both contribute to the unique barriers present for designers innovating in the sex toy industry.

Through innovating in the field of sexual health and pleasure, we can actually help combat the barriers faced by designers in the field. High-level innovation in the field of sexual health and wellness has the power to destigmatize commonly inaccurate representations of human anatomy. By working alongside each other with this common goal, manufacturers have a huge opportunity to evolve existing representations of female genitalia — and ultimately — foster a new level of inclusivity for our consumers.


A Look at How Medical Bias, Misrepresentation Blocks Sexual Wellness Innovation By Avery Smith originally appeared in XBIZ

3 Moms On Why Masturbation Still Matters As a Busy Parent


We want to take some space to celebrate a part of life that often gets overlooked for moms — Self-pleasure.

We live in a culture that often de-sexualizes motherhood. Moms often feel pressured to appear 100% dedicated to their children with little room for their own multifaceted identities. And one massive part of being a human is your sexuality.

So what does it mean to be a mom and to be feeling yourself? There aren’t a ton of nuanced cultural models showing us the way here.

For some inspiration, Louise Head spoke to three moms:

  1. Jo, a wellness blogger and women’s life coach.
  2. Melissa, founder of Sex Positive Families.
  3. Jess, a queer, femme mother of two, about their relationship with motherhood and self-pleasure. Here’s what they have to say.

Why is masturbation vital to you as a busy mom?

Melissa: Masturbation is a huge stress reliever and natural way for me to relax. I wear many hats as an entrepreneur, parent, and partner. Masturbation allows me to spend time immersed in my pleasure and connection to my body.”

Jess: Masturbation helps me tap into the sensual woman in me that doesn’t get to come out and play very often these days.

Jo: A lot of women go through this feeling that I’m a mom now. I can’t pleasure myself. Or, all my pleasure belongs to my children, all my joy belongs to my children, and that mentality was always dangerous to me. One of the things I discovered about masturbation is that it’s something I can give back to myself. It’s a way of honoring my body, of acknowledging my joy. It’s a gift that I can give back to myself. As a busy mom, I deserve not only to feel good physically through fitness or eating well, I not only deserve to feel good through my family life or with my partner, but I also deserve to feel good physically in my body.

How has having kids changed your relationship to self-pleasure?

Jess: Having kids has made me more in tune with my body. My last child was born at home with midwives at my side. The whole experience changed how I feel pleasure because I know exactly where I’m feeling pleasure. Epidurals numb everything, so being able to feel all of my body and muscles contracting gave me a mental roadmap of my body that I can follow when masturbating. Now I know where all the hot spots are!

Melissa: My body has experienced pregnancy and childbirth twice in the last 21 years. As a result, the changes my body has encountered along the journey of parenting have at times led to lower libido, less confidence in my appearance, impacts to my mental health and physical pain related to body changes. Reconnecting with my body during these experiences hasn’t always been easy. I’ve had to be intentional about the time and attention I put toward my pleasure–sometimes related to sex and sexuality, other times focusing in on non-sexual experiences that bring me joy–and not feel guilty about the process. Raising kids and juggling the many other demands within life can sometimes feel in direct conflict with attention to self and pleasure, but I’ve been parenting long enough now to realize that if I’m not taking care of me first, nothing else and nobody else will be cared for. So it’s imperative that I prioritize my pleasure routinely.

We live in a culture that really de-sexualizes moms and often promotes mothers being selfless caregivers who can’t prioritize their own needs. How do you fight that cultural pressure?

Jo: Once you become a mom, there’s this idea that you can no longer be sexy. Birthing a child is technically physical trauma so as a mom you look at your body in a completely different way because of this trauma. Trauma is an event that changes your perception in the world — motherhood and the fact that your body is changing changes the way you see yourself. You no longer see yourself as this sexual creature. I don’t see women like myself with stretch marks or looser skin looking sexy. Magazines and the media don’t label them as hot so how am I supposed to connect with this idea that I can also be sexy?

For me, I think sexy means beautiful, confident, strong and knowing yourself. It doesn’t mean sex to me. It just means this energy of confidence in yourself when you walk into the room.

It took saying, “You know what media and social media? I’m so over this idea that as a mom, I can’t be myself, I can’t celebrate myself. If self-pleasure or stepping into your sexuality is a form of celebrating yourself then why the hell not? Why as a mom am I denied that?” And when I have to ask myself who is denying that [pleasure] from me, I was like, “Fuck that’s myself…I’m the one who hit that subscribe button, and I can unsubscribe to that narrative any time I want.”

Melissa: I’m a big believer that time is always available; it’s a matter of how we prioritize our time. This society does a good job of imposing shame on acts of self-pleasure and sexuality. It also can construct a lot of barriers and stressors that can move us further away from our bodies and our wellness. I remind myself of this regularly, so I don’t internalize shame or guilt if ever I feel too exhausted or out of touch from self-pleasure. I recenter myself by things like journaling, deep breathing and openly communicating what I’m feeling to my partner and those closest to me.

Now that you have kids, what tends to get in the way of masturbation?

Jess: My partner’s changing schedule and the daily grind of chores and general Mom business wears me out. Sometimes I’m just too tired. To make the time I try to schedule it for when I know I’ll be alone. Like in the shower, or while my partner is at work, she works nights, and make sure the kids go to bed on time.

Jo: Are you using it now to cope? That can be one of the things to look out for. There are days where I’m like, “Ah I’m so over today. I just want to masturbate all day long. I just want to make myself feel good. Don’t bother me.” So I think I have to self regulate sometimes and just ask myself, “Am I doing this because I’m pleasuring  myself or am I doing this because I’m trying to run from something?”

I think what can get us in the way of trying to connect with [pleasure] is thinking that our pleasure as a woman is designed for somebody else and is supposed to be given to somebody else and I think that can be dangerous. That messaging has to be reframed and rewritten.

What advice would you offer to other moms who are struggling to reconnect with masturbation and themselves as sexual beings?

Jess: My best advice is to take time for yourself. Especially the stay-at-home mom’s like me. It’s easy to get wrapped up in a routine. And it’s even easier to forget the woman under the Supermom identity. Take time to remember the beautiful things about yourself inside and out. And seduce yourself! Don’t be afraid to look in the mirror and tell yourself that you’re sexy and deserving of pleasure. Take a hot sensual bath with yummy smelling oils and lose yourself in the moment.

Melissa: I stay connected to sex-positive content and thought leaders like Afrosexology, Emily Nagoski, Erika Lust, and Jet Setting Jasmine, to name a few. Their content challenges me to prioritize my pleasure, stay connected to my body, address old traumas, and it stimulates my senses. I also raise my children in a sex-positive way, which means we’re equipping them with the knowledge and tools that help them understand bodies, consent, pleasure, sexuality, relationships and the world around them without shame or taboo.

Doing so can feel like a rebellious act in this culture, but it’s important that my children position themselves for healthy, satisfying sex lives, regardless of how they choose to pursue and express themselves into their futures. I also regularly incorporate small acts of self-love like writing affirmations to myself and affixing them to my bathroom mirror, relaxing naked after showers for as long as feels comfortable, consuming my favorite foods and drinks regularly, and keeping quality lube on hand.

There is no one way to claim your pleasure. If it feels good, that’s enough. It does not have to be justified, explained or approved by anyone else. Pleasure is your birthright. The more we pursue it as parents, unapologetically, the more effectively we are modeling our value and worth, which can give permission for the children we raise to do the same.

Jo: One of the first things I would say is that motherhood is just womanhood. There’s no need to separate the two. It’s part of a woman’s journey should she choose to embark on that road. Stop isolating yourself as “just a mom” thinking that other women won’t be able to relate, or see you or hold space for you as you talk about certain things.

[Also], I will tell [my kids], “Mom needs about fifteen in her room.” It’s the same as, “Mom needs to take a shower for 15 minutes. Mom needs to take a phone call for 15 minutes.” I think the more mothers can get comfortable with placing boundaries around their time and the more they can communicate that openly with their children, the more the children will be so accepting of it. And they don’t need to know what you’re doing behind closed doors.

After speaking with these insightful moms, it’s clear that culture sometimes pits motherhood against self-pleasure, making you feel as if you have to choose between the two. However, these women are finding creative ways to own their sexuality and integrate it as a beautiful piece of motherhood. For the moms who don’t get asked nearly enough about their own pleasure, how do you tap into that creativity? What really makes you feel sexy? How can you make a habit of saying no to guilt and shame when you need to put your pleasure first?

Maybe you can try out your new line, “Hey, mom needs 15 minutes,” and go have a little date with your fave toy and some lube.

3 Moms On Why Masturbation Still Matters As a Busy Parent originally appeared on Rumble & Buzz

Understanding and Embracing the Aging, Female Consumer


In today’s flourishing sex toy market, excitement and enjoyment aren’t difficult to find. When consumers are seeking unique sensations or a newfound kink, they can easily count on their favorite retailer or online store to provide a plethora of products and a few sex-ed lessons to boot from knowledgeable sales reps.

But for every youthful, enthusiastic shopper, how many more are suffering silently on the sidelines and in need of a solution that’s not as simple as buying a new bullet?

Medical reports show that three in four women will experience dysapreunia, more commonly known as painful sex, due to dozens of conditions such as endometriosis, vaginismus, post-partum issues and pelvic floor dysfunction. Vaginal dryness and atrophy are also common challenges, especially during menopause.

While our bustling intimate products industry is ready to tackle the millennial-focused orgasm gap, we’re often lacking in advice and solutions for middle-aged and senior women. This vital group of female consumers is just as capable and deserving of a vibrant, delightful sex life, whether solo or partnered.

As technological luck would have it, we’re entering a new era of solutions targeted at treating painful sex. CBD extract holds incredible potential to provide natural relief and increased pleasure for women facing age-related barriers to intimate wellness.

A little reproductive system sex-ed and a selection of CBD-based products can go a long way in returning a middle-aged or senior woman to a rightfully enjoyable sex life.

Understanding and Embracing the Aging, Female Consumer

The majority of women begin menopause around age 51. The body is no longer of optimal age to bear children, so around this time, a woman’s ovaries will shut down and her menstrual periods will cease.

We’ve all heard of menopause and generally associate it with women in their senior years. However, you might be surprised to find that many of your 40-something female customers — and even some women in their mid to late 30s — are already dealing with age-related sexual health issues.

Perimenopause arrives anywhere from a few months to four to seven years before a woman’s last menstrual cycle. Most women can expect to see signs of perimenopause sometime in their 40s, though it’s not entirely unusual to encounter hormonal and cyclical changes around the mid-30s.

During this time, women can experience menopause-like symptoms like hot flashes, sleep disturbances, irregular periods or depression and anxiety due to the fluctuation of estrogen. Perimenopause is the body’s way of signaling that full menopause and ovarian shutdown is on its way, albeit very gradually.

With this natural stage of life comes a decrease in estrogen, which often leads to sexual symptoms many women aren’t comfortable discussing, or even sure how to address, with a retail sales rep.

As experts in selling sex education and pleasure-focused experiences, it’s imperative that we also sell our customers on appreciating every stage of womanhood. From the time we’re born, women’s bodies move through an incredible array of changes: puberty and the growth of our curves, menstruation, the discovery of our sexuality and orgasmic potential, and the life-changing transformation of childbirth and motherhood.

As sex-positive pleasure professionals, it’s truly our duty to celebrate women as they age and infect their attitudes with a contagious joy toward middle-aged and senior sexuality.

Enhanced awareness of the unique health issues aging women face is essential. Once retailers understand the signs and symptoms of age-related painful sex, their intuition can guide even the shyest of consumers to a comfortable solution with CBD extract.

Menopause and Painful Sex

The North American Menopause Society claims that between 17 percent and 45 percent of postmenopausal women say they find sex painful. Is it any wonder that the pleasure products space desperately needs to rise to these women’s needs?

Decreasing estrogen leads to thinner vaginal walls and dryness, turning sex from a once-anticipated activity to a cause for fear and anxiety. During penetration, discomfort can range from feeling uncomfortably dry or tight to severe pain. Post-sex, burning or soreness in the vagina or vulva are just as common.

If left untreated, a combination of insufficient lubrication and inflammation can cause tearing and bleeding of the vaginal walls, leaving women vulnerable to infection.

What’s worse, the more painful, unbearable sex a woman has, the more her anxiety is likely to trigger vaginismus. This involuntary tightening of the vaginal muscles, caused by anticipation of pain, only continues the ugly cycle of nightmarish intercourse.

Intimate CBD Products for Decreasing Pain and Increasing Pleasure

CBD can be Goddess-sent for perimenopausal and menopausal customers — or anyone experiencing painful penetration and intimate health problems — who have yet to find light at the end of the tunnel.

CBD, short for cannabidiol, is a non-psychoactive, non-psychotropic compound extracted from the cannabis plant. It provides all of the pain and anxiety relief of other cannabis products without any negative side effects or the “high” feeling typically associated with medical marijuana.

For millions of women who suffer from sexual pain, genital inflammation or pre-sex anxiousness, CBD can provide welcomed relief in a natural, herbal remedy without a prescription.

When taken orally, CBD extract provides natural anti-anxiety properties. It can help calm the mind and get anxious consumers out of their heads, so to speak, and back into the moment. Many consumers who struggle with overall mental health problems, like depression, anxiety or ADHD, have felt more energetic, focused and positive after imbibing an appropriate, daily dose of CBD.

CBD is also an amazing, natural anti-inflammatory and can help reduce pain throughout the body. Studies have shown CBD to be anti-arthritic and capable of reducing inflammation in the joints and muscles.

For overall mental and full-body physical relief, CBD in the form of edible tinctures, pills or treats like gummies is your customers’ best bet.

For more specific pain in the genitals, especially during sexual activity, you can additionally recommend a CBD lubricant formulated for safe internal use. Customers can always combine an edible extract with a penetration-friendly lube to maximize pain relief and pleasure.

CBD lubricants bring all the benefits of cannabidiol right where aging women need it most: in their vulva tissue and inside the vagina.

When applied on the genitals as a sexual lubricant, CBD acts as a natural anti-inflammatory and can help reduce pain from inflammation, allowing for more comfortable and pleasurable touch and penetration. Additionally, as it soaks into the skin, CBD can relax the vaginal muscles and calm the nerves that perceive pain.

Though it hasn’t been fully proven whether CBD can increase blood flow, many users have reported feeling the related effects of better genital circulation: increased sensitivity to pleasurable touch, higher arousal levels, and production of their own natural lubrication.

Whenever possible, point your customers to a water-based CBD lubricant. Water-based CBD lubes are designed specifically for sexual play and intercourse. For starters, they’re completely safe to use with condoms and all sex toy materials. They offer quick absorption to the localized area through the vulvar and vaginal mucosa, maximizing CBD’s therapeutic effects. They’re also more likely to be pH-balanced so as not to interfere with the sensitive, acidic environment inside the vagina, which can potentially lead to yeast or bacterial infections.

However, be aware that CBD isn’t a cure-all. If your customers are experiencing deeper-rooted issues, like severe physical or emotional pain or suffering the effects of past trauma, consider referring them to a sexual therapist or qualified clinician. In fact, many AASECT-certified medical doctors and sex therapists are big believers in the amazing benefits of CBD!

CBD: Reinventing the Wheel for Sexual Pain Sufferers

As more aging women enter our retail shops and peruse our web stores, it’s our responsibility as intimate wellness experts to decipher their important sexual needs. While CBD extract might have begun as a 420-themed novelty, this proven medicinal remedy has quickly proven itself as a powerful tool for natural pain relief.

Your female customers age 40 years and older might not need another vibrator to solve their sensual woes. A CBD lubricant or edible might be just the ticket to helping aging women reclaim their right to incredible sex.

Understanding and Embracing the Aging, Female Consumer by Dr. Sadie Allison, Founder & CEO of GoLove CBD Lubricant, originally appeared in XBIZ

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