When asked, “Do you travel for business or pleasure?” I always say pleasure, and I do some work while I’m there. Recently the topic of travel came up and … Continue reading What Is the Best Toy for Travel?
As online communication has become more ubiquitous, people are becoming more conscious of their online persona and reputation. Brands also strive to develop their own identity, and how they express … Continue reading How to Develop Your Brand’s Online Personality for Engagement, Success
Trade show season and retail activities are returning to a new normal, which means it’s a perfect time to talk about how to optimize your trade show experience - whether … Continue reading With In-Person Events on the Horizon, Here’s How to Prepare
With Black Friday/ Cyber Monday coming up, it had me thinking about the different retail holidays that are generally celebrated and how they translate from mass to adult retail and … Continue reading How to Bolster Sales Year-Round With Retail Holidays
Part of Voodoo's incredible Beso air pulse collection, the Flower Power Rose Sex Toy brings groovy vibes to your self-love sessions. Call it your one true love, Flower Power is … Continue reading Beso Flower Power Air Pulse Rose Vibe by Voodoo Toys
No one is super thrilled about the rising surge in COVID cases and how it may potentially cause another major shift in business. This time, our industry has a chance … Continue reading How Will the Delta Variant Potentially Affect Adult Retail?
One of the most valuable things I learned in my past retail life at Nike was “the art of clienteling,” or how to keep client books to drive incremental sales … Continue reading How to Excel at Clienteling in Your Retail Store
One of the things I love most about my job is the interaction I get to have with our retailers and store partners. I especially love doing store visits and … Continue reading How Retailers Can Leverage Distributor, Manufacturer Partnerships
Summertime can be an excellent time to take advantage of fun events to keep your store hopping and drive some extra sales at the same time. Seasonal events throughout summer … Continue reading How to Heat Up Sales With Seasonal In-Store Events
There has been so much buzz lately about the cool things our industry is doing. For example, our celebrity endorsements, product mentions in Forbes articles, and winning design and … Continue reading ‘Sextech’ Takes On a Bigger Definition in Adult Retail