Adult businesses have never had access to every marketing tool available to mainstream brands. Platform rules, advertising restrictions and content policies can limit the options for sex toy manufacturers and … Continue reading How Sexual Wellness Brands Can Use Emotional Marketing to Build Loyalty
The most difficult part of managing social media for pleasure brands is my archnemesis: the algorithm. I am sure most people who work in sexual wellness would agree. We are … Continue reading 5 Ways Pleasure Brands Can Maintain Social Media Visibility Beyond the Algorithm
Handling a public call-out on social media is one of the more uncomfortable moments a professional can face. It can feel personal, immediate and amplified in a way traditional feedback … Continue reading How to Respond to Public Criticism on Social Media With Clarity, Composure
In today’s retail landscape, social media isn’t optional. It is one of the most essential drivers of product discovery, store traffic and long-term customer loyalty. The retailers seeing the strongest … Continue reading 5 Ways Social Media Can Boost Retail Sales
In an era when misinformation proliferates so rapidly, establishing trust with your audience is both more difficult and more crucial than ever. That blue check mark next to your name … Continue reading Why Blue Tick Verification on Instagram Matters for Sexual Wellness Pros
It’s incredibly frustrating. You’re trying to sell legal, helpful products to consenting adults — yet the internet treats those products like a problem. The viral success every brand dreams of … Continue reading How to Market a Product You Can’t Name or Show Online
Attention spans are shrinking across all types of media. No matter how innovative a concept may be, if it doesn’t stop the scroll, it’s quickly forgotten. That’s why Netflix has … Continue reading Scroll-Stopping Social Media Strategies to Capture Short Attention Spans
The heavy hand of Meta can be both unforgiving and unpredictable. Profiles that Meta decides have violated its platforms’ terms may find themselves on the receiving end of punishments — … Continue reading How to Keep Meta From Derailing Your Social Media Campaign