When it comes to sexuality, the idea of “normal” is often more about societal expectations than personal truth. Non-traditional desires—those that fall outside the mainstream or conventional—are as diverse as … Continue reading Breaking the Mold: What Are Non-Traditional Desires?
For many B2B adult brands, marketing to consumers feels like a waste of time. I’ve heard it so many times: “We sell to retailers, not consumers. Why should we invest … Continue reading Why It’s Time for Pleasure Brands to Stop Ignoring B2C Marketing
Let's talk about all the garbage sexual "wisdom" we've collectively absorbed over the years. You know, those relationship myths that sound reasonable until you realize they're about as scientifically valid … Continue reading 10 Intimacy Myths That Are Secretly Sabotaging Your Sex Life
Sex toy manufacturers are increasingly recognizing the value of fantasy products, expanding their lines to include ever more diverse designs. What was once considered a niche market has proven to … Continue reading Gender Play Gets Creative With Fantasy Toys
Hey there, newbie! Ready to embark on an exciting journey of self-discovery with dildos? Whether you're flying solo or looking to spice things up with a partner, starting with the … Continue reading Dildos for Beginners: Your Guide to Getting Started
In marketing, there tends to be an emphasis on the younger generation — the trendsetters. The assumption is that appealing to the younger market has a halo effect on older … Continue reading The Midlife Movement Is Exploding; Is the Pleasure Industry Ready?
Let’s get real for a minute—sex is an amazing part of life, but it’s also something that comes with responsibilities. And I’m not just talking about remembering your partner’s birthday … Continue reading Safe Sex Practices: Stay Protected, Stay Empowered
As someone who has been in the industry since 2003, I’ve seen countless trends, products and marketing strategies come and go. Yet one thing has remained consistent: a significant gap … Continue reading How Sex Toy Retailers Can Better Support Marginalized Communities
Why Sensory Play? Unlocking New Dimensions of Intimacy Have you ever wondered what it would be like to experience intimacy on a whole new level? Imagine a world where every … Continue reading Enhancing Intimacy with Sensory Play: A Journey of Exploration and Connection
Retail shrink isn’t just a cost of doing business — it’s an existential threat. Theft, fraud, operational inefficiencies and employee mismanagement chip away at profits in ways that many business … Continue reading Mitigating Retail Shrink Through Intelligent Video Solutions