As manufacturers and retailers, we have the power to bring people new products, to influence their buying choices, to save them money and to make them feel good about themselves. … Continue reading How to Bring Philanthropy Into Your Retail Business Plan
In 2017, Natalie Annis was ready for a career pivot. She was working in the construction industry as the owner of a manufacturing and distribution company, but after 20 years … Continue reading Meet the Mother-Daughter Duo Behind Like A Kitten Pleasure Brand
In the world of pleasure, even the winter frost can ignite new desires. Help your customers uncover those desires, satisfy their curiosity and burn the candle of romance even brighter … Continue reading How to Boost Holiday Sales With Winter-Themed Sensual Products
Leading cosmetic company Lush has completely turned its back on the top social media platforms, stating simply, “Be Somewhere Else” on its otherwise empty profile pages. In an Instagram Highlight, … Continue reading What Pleasure Brands Can Learn From Lush’s Boycott of Facebook, Instagram
Inclusivity has evolved from buzzword to business norm. Once just a trendy term, it’s now redefining whole sectors — including the pleasure industry. The more adult stores grow and gain … Continue reading Practical Steps Toward Inclusivity for Online Retailers
From shibari to electrostimulation to impact play and more, today’s intrepid sexual explorers are always looking for something new, sexy and fun to try in the bedroom. It’s no surprise, … Continue reading How to Introduce Adult Retail Shoppers to Fantasy Role-Play
In the ever-evolving landscape of adult retail, few niches have experienced as profound a transformation as the world of fetish and bondage. Once relegated to dark dungeons, these kinks have … Continue reading Fetish in Focus: A Look at the Latest Trends Driving the BDSM Market
Shunga Erotic Art is best known for its boutique vibe, its stunning Japanese art visuals and of course, its curated line of oils, lotions and potions meant to be touched, … Continue reading Shunga Founder Manon Vallee Reveals the History Behind Her Veteran Brand
With the holidays quickly approaching, stores everywhere are working to infuse their seasonal messaging with creativity, engagement and anticipation. That means it’s time to get inspired, whip up some holiday … Continue reading Retailer Tips for Launching Teasers and Pre-Holiday Promotions
Josh Ortiz of XR Brands, via his “Dear DadBodDom” SE column, answers retailers’ most pressing questions. Q: Dear Dad Bod Dom, I’m noticing more silicone toys labeling that they are silicone lube compatible on … Continue reading Dear DadBodDom: Confused By Lube And Enthused By Electrastim!