Sectors governed by strict regulations face unique challenges when it comes to marketing. Success for sexual wellness brands therefore requires innovation, adaptability and strategic thinking. In this article, I will … Continue reading Learning the Science and Art of Marketing in a Regulated Industry
The most shocking thing I’ve read about sex recently was in the autobiography of the late Matthew Perry, where the “Friends” star cheerfully admitted there was a time in his … Continue reading What Pleasure Brands Can Learn From Gen Z’s Approach to Sex
In the sexual wellness industry, everything is personal. If your customers don’t know who you are and why they should trust you, they won’t show up. Effective PR can help … Continue reading Laying the Groundwork for PR Success in the Sexual Wellness World
These days, the word “innovative” seems to pop up in reference to almost anything, from electronics to foodstuffs. Whatever it is, someone is probably out there trying to make the … Continue reading Why ‘Innovation’ Is More Than a Buzzword in the Pleasure Biz
For almost twenty-five years, Ari Suss has headed one of the most recognized fetish and BDSM companies in the business. Such success has involved no less than a total abandonment … Continue reading SE Interview: Ari Suss, Founder & CEO of XR Brands
Amidst the cacophony of the digital age, as countless brands vie for attention, ensuring your brand or store’s survival and success means crafting a narrative that customers can identify with, … Continue reading How to Humanize Your Brand to Forge Genuine Customer Connections
Tami Rose is the Owner of Romantic Adventures in Jackson, Mississippi, and she has been for 10 years. When Valentine’s Day rolls around, she isn’t taken by surprise anymore. In … Continue reading SE Focus Extra: “Why Have A Dozen Roses When You Can Have An Orgasm?”
Are the French really the world’s best lovers, or is that just what the movies make us think? Does the old adage “No sex please, we’re British” still apply, or … Continue reading Examining How Sexual Cultural Differences Drive Sales Globally
The holiday season is a time of joy, celebration, and togetherness. But amidst the hustle and bustle of festive gatherings and gift shopping, it's easy to forget about an essential … Continue reading Finding Joy In Self-Care: Embracing Your Sexual Health And Wellness During The Holiday Season
Despite the fact that at least half the people in the world have one, the clitoris remains one of the most under-researched, under-represented bodily organs in Western medicine, academia and … Continue reading A Look at the Evolution of Clitoral Stimulation Pleasure Products