In the pleasure products industry, 2025 wasn’t just another year — it was the year everything got real. After half a decade of digital acceleration, brand noise and marketing fatigue, the adult … Continue reading 2025: The Year That Got Real
Tag: retail tips
Why Midlife Men Are the Next Big Bet in Sexual Wellness
The recent shift toward supporting pleasure for perimenopausal and menopausal women — a topic once treated as taboo — has clearly been a major breakthrough for the sexual wellness industry. … Continue reading Why Midlife Men Are the Next Big Bet in Sexual Wellness
Retailer Tips for Building Customer Trust, Loyalty
Want to increase customer traffic and deepen engagement in 2026? Then it’s time to look beyond quick wins and start building true loyalty. While attracting first-time buyers is an important … Continue reading Retailer Tips for Building Customer Trust, Loyalty
How January Retail Sales Prime the Pump for Valentine’s Day
January may look quiet on paper, but anyone who has worked in a pleasure store knows that the first month of the year has a very particular energy. Customers walk … Continue reading How January Retail Sales Prime the Pump for Valentine’s Day
Strategic Retail Buying in a Shifting Pleasure Economy
Retail buying has never been a static job, but recent volatility in pricing, caused by shifting tariffs, global import costs and freight variations, has demanded a new level of agility … Continue reading Strategic Retail Buying in a Shifting Pleasure Economy