Happy Rabbit Rechargeable Cock Ring

Power your way to incredible pleasure sessions with the Happy Rabbit Rechargeable Rabbit Cock Ring.

A single stretchy loop embraces the shaft, while the bunny ears buzz with three speeds plus nine patterns for a total of twelve powerful vibration modes of thrilling fun you can share with a partner.

Slide it into place and let it buzz while your fingers go a-roaming – you and your partner can share the vibes during foreplay or penetrative sex.

Happy Rabbit loves water-based lube. Squeeze a generous dollop over the ears and around the inner part of the ring for the best slip-slidey goodness.

The USB rechargeable Happy Rabbit Rechargeable Rabbit Cock Ring is waterproof and submersible for fun in & out of the water and easy cleanup.

Features:

  • Rechargeable silicone cock ring
  • Vibrating rabbit ears for shared stimulation
  • 3 Speeds and 9 patterns of vibration for customizable shared sessions
  • Gently constricting ring wraps around your shaft and may increase your staying power
  • Thick, flexible bunny ears envelop the clitoris for thrilling stimulation
  • Results may vary
  • Waterproof and submersible
  • USB rechargeable
  • Up to 60 minutes of playtime on a single charge
  • 1 Year warranty provided by Lovehoney
  • Silicone

Happy Rabbit Rechargeable Ultra Slim Panty Vibrator by Lovehoney

Smooth, slender and ever so discreet, this cute little bunny is bound to please.

The Happy Rabbit Rechargeable Panty Vibrator is perfectly designed to slip into your panties. The silky vibe sits snugly against your clitoris, delivering toe-curling vibrations that will have you jumping for joy.

Boasting twelve distinct vibration patterns, this happy rabbit provides a diverse range of sensations, keeping you firmly on your toes.

Formed in soft, supple silicone with flexible clit-loving ears, it’s sure to hit the spot. Slip it into your panties, switch it on and enjoy the sensations as you go about your day. The ultra slim design also makes the Happy Rabbit Rechargeable Panty Vibrator perfect to slip between bodies while you’re being close with your partner.

The USB rechargeable Happy Rabbit Rechargeable Panty Vibrator is waterproof for fun in & out of the water and easy cleanup.

Features:

  • Panty vibrator with clitoris-targeting rabbit ears for daring couple’s or solo play
  • 12 Vibration modes for exciting play and varied sensations
  • Sleek, slender design is discreet and lightweight
  • Travel lock means your happy rabbit won’t suddenly buzz into action when you least expect it
  • Waterproof for fun in the tub and easy cleaning
  • USB rechargeable – charging cable included
  • 1 Year warranty provided by Lovehoney
  • Silicone and ABS
  • 4” overall

Happy Rabbit Pleasure Kits by Lovehoney

Offering something for vagina- and penis-owners alike, Happy Rabbit kits feature a range of toys, better sex products and accessories, perfect for singles and couples alike.

Each kit includes a zippered silicone pouch, which is somewhere between a soft bag and a hard case. It holds its shape, making it super-discreet should anyone take a peep in your toy drawer, but is squishable for squeezing into your overnight bag or suitcase.

The Happy Rabbit Clitoral Pleasure Kit contains a rechargeable bunny bullet vibrator, menthol pleasure balm, a soft elastic blindfold, and a small silicone storage bag.

The Happy Rabbit Cock Ring Kit comes with a vibrating bunny cock ring and a small silicone storage bag.

The Happy Rabbit Couples Pleasure Kit gives you a rechargeable bunny bullet vibrator, a rechargeable bunny cock ring, an adorable bunny tail butt plug, a sexy dice game, menthol pleasure balm, a soft elastic blindfold, and a medium silicone storage bag.

The vibrating toys in each kit are dressed in silicone, USB rechargeable, and waterproof, making these clever sets an excellent value.

 

Happy Rabbit Clitoral Pleasure 4-Piece Kit

Calling all clitoris owners – do we have a treat for you.

Introducing the Happy Rabbit Clitoral Pleasure Kit, a 4-piece kit designed specifically to boost your clitoral satisfaction. Use your sexy treats one at a time, or double up for explosive results.

Perfect for solo play or sharing the fun with a lover, this complete set is all you need for a wild weekend away.

Your kit includes:

  • A rechargeable bunny bullet vibrator, which is totally perfect for stimulating your clitoris. Simply add a drop of water-based lube to the bunny ears and get ready for intense external stimulation.
  • Menthol pleasure balm for heightening sensations. Apply a small dab to sensitive areas and invite your lover to gently blow on it, activating the cooling power of the menthol. Results may vary.
  • A soft elasticated blindfold, which also doubles as a sleep mask when you’re all boinked out.
  • A silicone zip-up storage case – the perfect place to keep your toys safe from dust and sunlight.
  • Pair with plenty of water-based lube for enhanced sensations.

The USB rechargeable Happy Rabbit Clitoral Pleasure 4-Piece Kit is waterproof for fun in & out of the water and easy cleanup.

Features:

  • Luxury USB rechargeable bullet vibrator with included silicone storage bag, orgasm balm and blindfold
  • 3 speeds and 9 patterns of vibration in the ears for customizable solo sessions
  • Thick, flexible bunny ears tease and tantalize your clitoris
  • Menthol-infused orgasm balm adds extra tingles to your play
  • Sensual blindfold for sensory deprivation and heightened awareness
  • Lockable silicone storage case keeps toys safe from prying eyes
  • USB rechargeable for play wherever you are in the world
  • Travel lock to prevent your happy rabbit from unexpectedly hopping into action
  • Waterproof for easy cleaning and underwater pleasure sessions
  • Warning: not suitable for those with a nut allergy.
  • Please note: bullet vibrator is for external use only. Not for anal use.

 

Happy Rabbit Cock Ring 2-Piece Kit

Transform yourself into a love machine with this vibrating cock ring.

Designed to sit at the base of your penis, this bunny stimulates your lover’s clitoris or perineum during penetrative sex, sending a satisfying buzz to where they want it most.

Your kit comes with a vibrating bunny cock ring and a handy zip-up case, perfect for keeping your toy looking and feeling its best.

To use, simply apply a drop of water-based lubricant to your erection, slide the ring to the base of your penis, and use the easy-to-use buttons to explore 12 vibration modes.

Not only does the cock ring enhance pleasure for both of you, but the gentle constriction of the ring could help to give you a stronger, longer-lasting erection.

Results may vary.

The USB rechargeable Happy Rabbit Cock Ring 2-Piece Kit is waterproof for fun in & out of the water and easy cleanup.

Features:

  • Luxury USB rechargeable vibrating cock ring with included silicone storage bag
  • 3 speeds and 9 patterns of vibration in the ears for customizable pleasure sessions
  • Thick, flexible bunny ears tease and tantalize your partner’s clitoris or perineum
  • Lockable silicone storage case keeps your toy safe from prying eyes
  • USB rechargeable for play wherever you are in the world
  • Travel lock to prevent your happy rabbit from unexpectedly hopping into action
  • Waterproof for easy cleaning and underwater pleasure sessions

 

Happy Rabbit Couples Pleasure 7-Piece Kit

Tempt your lover back to bed with this buzzing bunny sex toy kit.

Bursting with treats to thrill you both, this seven-piece kit is designed to enhance solo and couple’s play. Play with each toy on its own or use them in tandem to really start fireworks.

Perfect for a hot night in or a wild weekend away, the Happy Rabbit Couple’s Pleasure Kit is sure to blow both your minds.

Your kit includes:

  • A rechargeable bunny bullet vibrator, which is totally perfect for stimulating your clitoris. Simply add a drop of water-based lube to the bunny ears and get ready for intense external stimulation.
  • A rechargeable bunny cock ring, designed to take penetrative sex to the next level. Slide it down to the base of your erect penis, turn on the vibrations and enjoy as waves of pleasure run through your bodies.
  • An adorable bunny tail butt plug. Perfect for taking your ‘at it like rabbits’ play to new heights, this small, tapered butt plug is a great place to begin your anal adventures.
  • A sexy dice game for putting the play back into foreplay. Simply throw the three dice and let fate decide how and where your play will take place.
  • Menthol pleasure balm for heightening sensations. Apply a small dab to sensitive areas and invite your lover to gently blow on it, activating the cooling power of the menthol. Results may vary.
  • A soft elasticated blindfold, which also doubles as a sleep mask when you’re all boinked out.
  • A silicone zip-up storage case – the perfect place to keep your toys safe from dust and sunlight.

Use all of your sex toys with plenty of water-based lube for enhanced sensations.

The USB rechargeable Happy Rabbit Couples Pleasure 7-Piece Kit is waterproof for fun in & out of the water and easy cleanup.

Features:

  • Luxury 7-piece pleasure kit for couples including USB rechargeable vibrators, silicone storage case and more
  • Bullet vibrator and cock ring each offer 3 speeds and 9 patterns for customizable pleasure sessions
  • Thick, flexible bunny ears tease and tantalize sweet spots for thrilling, shareable stimulation
  • Menthol-infused orgasm balm adds extra tingles to your play
  • Sensual blindfold for sensory deprivation and heightened awareness
  • Set of three sex dice sets the tone for a steamy session
  • Lockable silicone storage case keeps toys safe from prying eyes
  • USB rechargeable for play wherever you are in the world
  • Travel lock to prevent your happy rabbit® from unexpectedly hopping into action
  • Waterproof for easy cleaning and underwater pleasure sessions
  • Warning: not suitable for those with a nut allergy.
  • Please note: bullet vibrator is for external use only. Not for anal use.

Fifty Shades of Grey Sensation Mini Vibes by Lovehoney

In celebration of the 10-year anniversary of the first installment of the erotic bestselling trilogy by E.L James, Lovehoney has launched its expanded “Fifty Shades of Grey Pleasure Collection” with the Sensation line of rechargeable toys.

Let’s break the collection down a bit and just talk about the mini vibes today. They tout expert design with optimum functionality, further injecting some “Fifty Shades” extravagance into the industry at an affordable price point.

The Sensation mini vibes are waterproof and offer sublime satisfaction with a rechargeable Bullet, Clitoral Vibrator, Flickering Tongue Vibrator, Mini Wand Vibrator, G-Spot Rabbit, and 2 styles of Finger Vibes, all with the Fifty Shades of Grey logo embossed, adding a lavish feel in homage to Christian Grey and Anastasia Steele fantasies.

Each toy is made from smooth, black silicone and includes a Repreve storage bag made from 100% recycled plastic retrieved from the ocean floor.

“I am just sensation lost in this void of pleasure.
Up and down… again and again… Oh yes…” – Anastasia Steele

Curated by E L James, the collection of stylish, high-quality toys, bondage accessories and essentials are all yours to explore for your very own intense, intimate and thrilling experiences in the bedroom and beyond.

 

Fifty Shades of Grey Sensation Rechargeable Finger Vibrator

Sculpted from velvet-soft silicone with a perfectly curved, rounded tip, this pocket-sized toy delivers 20 powerful speeds and patterns with explosive accuracy. Ideal for spectacular solo arousal and breathtaking foreplay.

Slide this sleek vibrator onto your finger and enjoy tantalizing sensations, whether you choose to pleasure your own erogenous zones or tease your lover’s sweet spots.

Includes a USB charging cable and a REPREVE fabric storage bag made from 100% recycled plastic.

Slather generously with a water-based lubricant for extra pleasurable sensations.

Please note: for external use only. Not for anal use.

Features:

  • Miniature, beginner-friendly finger vibrator, perfect for foreplay or solo play
  • 15 patterns and 5 levels of intensity offer tailored pleasure
  • Smooth, black silicone finger vibrator to add extra tingles to every touch
  • Toy is USB rechargeable with cable included
  • Toy is 100% waterproof
  • Comes with a REPREVE fabric storage bag made from 100% recycled plastic found in the ocean
  • 1 Year warranty provided by LoveHoney
  • Silicone
  • 3”

Fifty Shades of Grey Sensation Rechargeable G-Spot Finger Vibrator

Discover the explosive pleasure potential of your G-spot with this perfectly curved vibrator.

Super-sleek with ridges to tease, its tip aims straight for your G-spot, while eager-to-please ears thrill your clitoris.

Simply add a splash of water-based lube, unleash its 20 powerful speeds and patterns and let the sensations build to a mighty crescendo.

Includes a USB charging cable and a REPREVE fabric storage bag made from 100% recycled plastic.

The USB rechargeable Sensation G-Spot Finger Vibrator is waterproof for fun in & out of the water and easy cleanup.

Features:

  • Miniature, beginner-friendly G-spot finger vibrator
  • Perfect for foreplay and solo play
  • 15 patterns and 5 levels of intensity offer tailored pleasure
  • Smooth, black silicone vibrator with a finger loop for effortless G-spot stimulation
  • Toy is USB rechargeable with cable included
  • Toy is 100% waterproof
  • Comes with a REPREVE fabric storage bag made from 100% recycled plastic found in the ocean
  • 1 Year warranty provided by Lovehoney
  • 4” (2.5” insertable) x 0.95”

Fifty Shades of Grey Sensation Rechargeable Clitoral Vibrator

Satisfy your pleasure-hungry nerve endings with its 5 speeds and 15 patterns of vibration – all controlled with the simple touch of a button. Lose yourself in the journey, and revel in an explosive finish.

Includes a USB charging cable and a REPREVE fabric storage bag made from 100% recycled plastic.

Slather generously with a water-based lubricant for extra pleasurable sensations.

The USB rechargeable Sensation Clitoral Vibrator is waterproof for fun in & out of the water and easy cleanup.

Features:

  • Miniature, beginner-friendly clitoral vibrator
  • Perfect for foreplay and solo play
  • 15 patterns and 5 levels of intensity offer tailored pleasure
  • Smooth, black silicone clitoral vibrator with a ridged texture and pebble shape for effortless intimate pleasure
  • Toy is USB rechargeable with cable included
  • Toy is 100% waterproof
  • Comes with a REPREVE fabric storage bag made from 100% recycled plastic found in the ocean
  • 1 Year warranty provided by Lovehoney
  • Silicone
  • 3.5”

Fifty Shades of Grey Sensation Rechargeable Bullet Vibrator

Sculpted from velvet-soft silicone with a smooth, rounded tip, this pocket-sized powerhouse delivers 20 vibration modes with thrilling precision, time and time again. Perfect for spectacular solo arousal and breathtaking foreplay.

Satisfy pleasure-hungry nerve endings with this sleek bullet vibrator, whether you choose to tease your own erogenous zones or excite your lover’s sweet spots.

Includes a USB charging cable and a REPREVE fabric storage bag made from 100% recycled plastic.

Slather generously with a water-based lubricant for extra pleasurable sensations.

Please note: for external use only. Not for anal use.

The USB rechargeable Sensation Bullet Vibrator is waterproof for fun in & out of the water and easy cleanup.

Features:

  • Miniature, beginner-friendly bullet vibrator, perfect for foreplay and solo play
  • 15 patterns and 5 levels of intensity offer tailored pleasure
  • Smooth, black silicone bullet vibrator with a ridged texture for pinpoint stimulation
  • Waterproof
  • USB rechargeable with cable included
  • Comes with a REPREVE fabric storage bag made from 100% recycled plastic found in the ocean
  • 1 Year warranty provided by Lovehoney
  • Silicone
  • 3.5

Fifty Shades of Grey Sensation Rechargeable Flickering Tongue Vibrator

Dive into a world of toe-curling temptation with this tantalizingly smooth tongue vibrator. Made from the softest silicone, it’s blessed with a deliciously tapered, flickering tip for focused stimulation.

Simply add a splash of water-based lube and surrender to your deepest desires, as you explore the 20 powerful vibration modes. Perfect for spectacular solo arousal and breathtaking foreplay.

Includes a USB charging cable and a REPREVE® fabric storage bag made from 100% recycled plastic.

The USB rechargeable Sensation Flickering Tongue Vibrator is waterproof for fun in & out of the water and easy cleanup.

Features:

  • Miniature, beginner-friendly flickering tongue vibrator, perfect for foreplay and solo play
  • 15 patterns and 5 levels of intensity offer tailored pleasure
  • Smooth, black silicone tongue vibrator with flickering tip for targeted arousal
  • Waterproof
  • USB rechargeable with cable included
  • Comes with a REPREVE fabric storage bag made from 100% recycled plastic found in the ocean
  • 1 Year warranty provided by Lovehoney
  • Silicone
  • 4.5”

 

Fifty Shades of Grey Sensation Rechargeable Mini Wand Vibrator

Designed for intimate massage, this discreet toy enhances soothing strokes and thrills your erogenous zones with 20 vibration modes. Perfect for spectacular solo arousal and breathtaking foreplay.

Lose yourself in a world of sublime sensation with this enchanting mini wand vibrator. Made from silken silicone, this petite powerhouse puts erotic exploration at your fingertips.

Includes a USB charging cable and a REPREVE fabric storage bag made from 100% recycled plastic.

Slather generously with a water-based lubricant for extra pleasurable sensations.

The USB rechargeable Sensation Mini Wand Vibrator is waterproof for fun in & out of the water and easy cleanup.

Please note: for external use only. Not for anal use.

Features:

  • Miniature, beginner-friendly wand vibrator, perfect for foreplay and solo play
  • 15 patterns and 5 levels of intensity offer tailored pleasure
  • Smooth, black silicone wand vibrator for sensational intimate massage
  • Toy is USB rechargeable with cable included
  • Toy is 100% waterproof
  • Comes with a REPREVE fabric storage bag made from 100% recycled plastic found in the ocean
  • 1 Year warranty provided by Lovehoney
  • Silicone
  • 4”

Fifty Shades of Grey Sensation Rechargeable G-Spot Rabbit Vibrator

Discover the explosive pleasure potential of your G-spot with this perfectly curved rabbit vibrator. Super-sleek with ridges to tease, its tip aims straight for your G-spot, while eager-to-please ears thrill your clitoris.

Simply add a splash of water-based lube, unleash its 20 powerful speeds and patterns and let the sensations build to a mighty crescendo. Ideal for spectacular solo arousal and breathtaking foreplay.

Includes a USB charging cable and a REPREVE fabric storage bag made from 100% recycled plastic.

The USB rechargeable Sensation G-Spot Rabbit Vibrator is waterproof for fun in & out of the water and easy cleanup.

Features:

  • Miniature, beginner-friendly G-spot rabbit vibrator, perfect for foreplay and solo play
  • 15 patterns and 5 levels of intensity offer tailored pleasure
  • Smooth, black silicone rabbit vibrator for delicious dual stimulation of the clitoris and G-spot
  • Waterproof
  • USB rechargeable with cable included
  • Comes with a REPREVE fabric storage bag made from 100% recycled plastic found in the ocean
  • 1 Year warranty provided by Lovehoney
  • Silicone
  • 4.5” (3.5” insertable)

Happy Rabbit Mini G-Spot Clitoral Curve Vibrator by Lovehoney

Smaller than your average rabbit but offering as much stimulation as ever, the happy rabbit Mini G-spot Curve Vibrator is one toy you won’t want to miss.

Designed to deliver simultaneous clitoral and G-spot stimulation, this sensational silky vibe boasts two motors to rock your world and revolutionize your play.

Pairing the iconic, clitoris-pleasing rabbit ears with a G-spot-targeting shaft, it slides within to deliver 15 hands-free vibration settings straight to both your sweet spots.

The USB rechargeable Happy Rabbit Mini G-Spot Clitoral Curve Vibrator is waterproof for fun in & out of the water and easy cleanup.

Features:

  • Luxury dual-stimulation vibrator with powerful vibrations
  • 3 speeds in the ears and 3 speeds and 9 patterns of vibration in the shaft for customizable solo sessions
  • Hands-free, dual-motor design teases both the G-spot and clitoris
  • Thick, flexible bunny ears envelop the clitoris for thrilling stimulation
  • Travel lock to prevent your happy rabbit from unexpectedly hopping into action
  • Waterproof for easy cleaning and underwater pleasure sessions
  • USB rechargeable for play wherever you are in the world
  • 1 Year warranty provided by Lovehoney
  • Silicone and ABS
  • 4.5” insertable x 1.27”

Captivate Spanking Lingerie from the Fifty Shades Of Grey Collection by Lovehoney

In celebration of a decade of erotic discovery and fulfilment, the Fifty Shades of Grey Official Pleasure Collection invites you to immerse yourself in the Fifty Shades experience.

Curated by E L James, the collection of stylish, high-quality toys, bondage accessories and essentials are all yours to explore for your very own intense, intimate and thrilling experiences in the bedroom and beyond.

“Wow, they feel… slinky… and kind of hot… yeah.” – Fifty Shades Darker

The Captivate Spanking Collection features designs that offer a revealing fully exposed rear cut-out to encourage strokes, kisses and spanking play:

The Mini Dress features floral lace, a daringly short hemline, and halter-style collar neckline

The Spanking Tights are glossy and silky-soft with an open crotch and rear for erotic bedroom adventures

The Spanking Bodystocking is effortless all-in-one lingerie designed with a combination of delicate floral lace and fishnet.

 

Fifty Shades Of Grey Captivate Spanking Mini Dress

Capture the sultry essence of the Fifty Shades of Grey trilogy when you slip into this scandalously short spanking dress. Soft lace hugs your curves, while a keyhole neckline draws the eve to your cleavage, and the open rear invites strokes and spanks.

Delicate and feminine, the intricate floral lace reveals a glimpse of your skin underneath, showing off your figure to irresistible effect. To the rear, an enticing cut-out puts spanking right at the top of your to-do list.

Add a daringly short hemline and halter-style collar neckline to this mouthwatering ensemble, and your lover won’t be able to tear their gaze away.

Features:

  • Floral lace mini dress with revealing cut-out for Ana-and-Christian-inspired spanking fun
  • Open to the rear to encourage strokes, kisses and impact play
  • Smooth, stretchy fabric hugs and flatters your curves
  • Plunging keyhole neckline draws the eye to your cleavage
  • Designed by the Lovehoney lingerie team
  • One Size fits USA/CAN size 4-12
  • Plus fits USA/CAN size 14-20
  • Curve fits USA/CAN size 22-26

 

Fifty Shades Of Grey Captivate Spanking Tights

Silky-smooth, glossy and jet black, these pantyhose look like any other pair until you turn around to reveal your beautiful bare booty. Super sexy, they’re perfect for spanking play and sure to bring Ana-and-Christian-inspired frolics into your bedroom.

Stretchy and comfortable, the black fabric has a subtle gloss effect, making your legs the center of attention. Open to the rear and crotch, these erotic accessories are ideal for wearing during erotic play, sex and spanking.

Part of the Fifty Shades of Grey Official Pleasure Collection approved by author E L James.

Features:

  • Glossy, silky-soft spanking pantyhose with open crotch and rear for erotic bedroom adventures
  • Fully exposed rear encourages strokes, kisses and spanking play
  • Open gusset means you can keep them on during foreplay and sex
  • Designed by the Lovehoney lingerie team
  • One Size fits USA/CAN size 4-12
  • Plus fits USA/CAN size 14-20
  • Curve fits USA/CAN size 22-26

 

Fifty Shades Of Grey Captivate Spanking Bodystocking

Effortless seduction is yours when you strut into the room wearing this gorgeous bodystocking. Giving you a head-to-toe look with one piece of lingerie, this lace and fishnet all-in-one flatters your shape while cut-outs to the rear really heat things up.

Intricate lace and sultry fishnet intertwine to give you an extra-alluring silhouette, with an elegant off-the-shoulder neckline completing the look.

This bodystocking may fit from wrist to ankle, but it’s no cover-up – sheer lace, fishnet and cut-outs to the rear keep things steamy.

Features:

  • Delicate floral lace and fishnet bodystocking with cut-out detailing for erotic fun
  • Cut-out to the rear and open gusset leave the booty and other intimate areas fully exposed
  • Effortless all-in-one lingerie with flattering fit for a range of sizes
  • Designed by the Lovehoney lingerie team
  • One size fits USA/CAN size 4-12
  • Plus fits USA/CAN size 14-20
  • Curve fits USA/CAN size 22-26

A Look at the Shape of the Lingerie Market Today

“In every era, lingerie changes to support the fashionable figure of that day,” writes author Cora Harrington in her book “In Intimate Detail.” In this age of diversity, the lingerie industry has certainly witnessed a sea of change over the past few years and is expected to hit $325 billion by 2025, according to a report on Edited.com. From flattering silhouettes with comfort to a greater emphasis placed on breaking barriers with inclusivity and sustainable materials.

Following this, we will uncover the current state of the lucrative lingerie market, its opportunities and how to reach the demands of consumers.

Comfort Is the New Sexy

The comfortable lingerie revolution has been prevalent for a number of years now, as the definition of sexy has shifted to what makes the woman feel good, rather than how she is perceived from the (often male) gaze of others. This trend now seeps from every crevice of the fashion market — especially as coronavirus lockdown orders resulted in a mass reassessment of what we wear, as we seek out comfort while being at home.

Subsequently, current lingerie trends center around softer form product lines which flatter the natural silhouette of the female body in lieu of wired, padded undergarments. “Women want comfortable, and unrestrictive lingerie built for all women; which doesn’t compromise aesthetic or even eroticism,” says Lovehoney’s head of lingerie design, Heather Mercer. “Traditionally, women had two options when it came to lingerie. Comfort pieces that were often frumpy and outdated in design, and then, sexier styles bought to please someone else. For too long, women have been encouraged to wear lingerie within these two spheres. As the conversation around female empowerment has grown, lingerie designers such as ourselves have used their creative control to fill the gap between frumpy and sexy. They started to create pieces for the everyday woman which really celebrate the female body and don’t fit into either of these traditional spheres.”

Provocative Purchases

We’ve all heard the reports surrounding the pandemic-induced sex boom. Not only has sexual activity increased, but so has the quality — backed up by the 54 percent of Americans who reported becoming more sexually adventurous in a recently commissioned Lovehoney lockdown sex survey. Car sex, roleplay and sex games were just some of the activities that participants highlighted, with many also reaching for fetish lingerie to up the kink.

One explanation for this is that with all of this extra time couples have spent together, deeper connections have been built, paving the way for intimacy outside of typical comfort zones and extra levels of creativity.

For many, female empowerment is all about choice and being free to live your life as you choose. So multitudes of people are still buying sexy lingerie which they hope will turn on their partner.

Erotic Lingerie Hits the Mainstream

As sexy lingerie and more erotic styles have risen in popularity over the years, mainstream retailers have fully embraced them. From PVC styles dotted across popular fashion brands to crotchless panties at Walmart — erotic lingerie has officially hit the mainstream, with new players joining this space every day.

A positive for this powerful presence of sexy lingerie is that a halo effect is being created. It can serve great introduction for people into the category, who may not have necessarily considered investing in their sex lives before. This can lead to an increased appetite for more “out there” styles, as well as purchasing sex toys.

Inclusivity

The lingerie fashion industry was once associated with long-limbed models, but has the tide turned for good? In Vogue’s January 2021 issue, the article titled “New Year, New World” featured “plus-size” model Paloma Elsesser on the cover looking both parts sensual and confident. In the previous month’s issue, British singer Harry Styles was featured on the cover modeling a glamorous dress. This “New World” being referred to is the evolution towards the beginning of a journey towards celebrating human diversity at a broader level.

Parallel to this, various lingerie brands have undergone a noticeable shift in the last five years in terms of their attitude towards diversity, cultivating a more welcoming approach to bodies of varying shapes and sizes. From the iconic Savage X Fenty shows taking representation to magnificent levels, to the ongoing messages of body-positivity seen from other brands in the industry through their imagery and campaigns.

A recent survey of 5,000 people by Lovehoney revealed that two-thirds of women feel more body confident than they did five years ago. More than half of women (54 percent) said the thought of seeing body diversity in fashion campaigns made them feel better about themselves.

Sustainability

As with most categories, sustainability and ethical materials will remain pivotal with the mounting pressure from younger audiences, who are typically more vocal about these issues. For lingerie brands, strides have been made. Innovations from bamboo fabrics, plant-based natural dyes and lingerie incorporating ocean waste materials are all visible in today’s market.

This spring Lovehoney will introduce a lingerie in collaboration with a company that removes waste plastic from our oceans, such as fishing nets, then repurposes them into sexy stockings — literally fishnets from fishnets!

It would seem that the lingerie space is almost as varied as women themselves. People choose what they wear based on their daily routines, but a key element for their choices is how it illuminates their body-confidence and well-being.

While outdated notions still exist around lingerie, the definition of sexy has definitely evolved and attitudes in the lingerie industry are changing fast. Women feel more represented now than they did five years ago through brand messages of self-love and models that speak directly to them. It’s forecasted that this trend will grow, and for good reason.

A Look at the Shape of the Lingerie Market Today by Sabrina Earnshaw originally appeared in XBIZ

Fifty Shades of Grey Play Nice Bondage Essentials by Lovehoney

“Game on, Miss Steele.” – Fifty Shades Freed

In celebration of a decade of erotic discovery and fulfilment, the Fifty Shades of Grey Official Pleasure Collection invites you to immerse yourself in the Fifty Shades experience.

Curated by E L James, the silver satin and black lace Play Nice Bondage Essentials are all yours to explore for your very own intense, intimate and thrilling experiences in the bedroom and beyond.

The Satin & Lace Blindfold feels soft and sensual against your skin – perfect for wearing all night long.

Satin & Lace Collar & Nipple Clamps prove that bondage play can be elegant.

Satin & Lace Wrist Cuffs show you can be kinky and fashion-forward.

Part of the Fifty Shades of Grey Official Pleasure Collection approved by author E L James.

 

Fifty Shades of Grey Play Nice Satin & Lace Blindfold

Whether you’re looking to tease and please, or simply catch some Zs, add this beautiful blindfold into the mix.

Made from silver satin with black lace for added sex appeal, it feels soft and sensual against your skin – perfect for wearing all night long.

Inspired by Ana and Christian’s kinky adventures, this luxurious blindfold allows you to dip your toe into the wonderful world of bondage.

Use it to tantalize your lover’s senses, enhance stimulation and explore sensory deprivation.

Features:

  • Shimmering silver satin blindfold with delicate black eyelash lace trim
  • Lightly padded to feel sensual against the skin
  • Elegant shape fits snugly and prevents peeking
  • Elasticated headband provides secure comfort for prolonged wear

 

Fifty Shades of Grey Play Nice Satin & Lace Collar & Nipple Clamps

Proving that bondage play can be elegant, this satin collar is super chic.

Wear the silicone-tipped nipple clamps under your clothes to give you and your lover a kinky secret to share. Enjoy the glorious pinch and build up the sexual anticipation.

The collar is made from soft satin, for enhanced comfort and prolonged wear. Fastened via a quick-release lobster clasp are two adjustable nipple clamps with silicone tips. Simply slide the metal ring up or down to increase or decrease the pinch.

To enhance your pleasure, add a drop of water-based lubricant to each clamp.

Features:

  • Shimmering silver satin collar with delicate eyelash lace trim
  • Discreet clasps on collar offer a secure, comfortable fit
  • Adjustable stainless steel nipple clamps with silicone tips
  • Weighted beads and chain for delicious pull

 

Fifty Shades Of Grey Play Nice Satin & Lace Wrist Cuffs

Keep your lover exactly where you want them with these stylish restraints, inspired by the Fifty Shades of Grey trilogy.

Made from sensual, soft satin, with a delicate black lace trim, these wrist cuffs prove you can be kinky and fashion-forward.

Inspired by Ana and Christian’s kinky adventures, these luxurious cuffs allow you to dip your toe into the wonderful world of bondage.

Cuffs adjust between 8.5 and 12.5 inches.

Features:

  • Shimmering silver satin wrist cuffs with delicate eyelash lace trim
  • Clasps on each cuff secure them in place
  • Connected together by a silver-colored metal chain