Arche Wedge Position Pillow for Oral Sex by Liberator

Unique arched design brings new heights of ecstasy.

Make it last all night with the ease and comfort provided by the Arche Wedge.

Designed specifically for those who enjoy giving and receiving oral, the Arche Wedge provides all of the support of the Wedge with insets that allow for easier access and lift for cunninglingus, reducing strain on the giver’s neck and back.

Plus, the subtle slope and firmness is ideal for providing support and lift in sexual positioning as well by deepening the angle of penetration to heighten sensation and reach the G-spot.

You can also use it as a fulcrum point under knees to add oomph to your pelvic thrusts.

Available in soft velvish in designer colors to coordinate with your bedroom.

Features:

  • Uniquely designed for oral pleasure
  • Relieves pressure from neck, back and joints
  • Enjoy deeper penetration and G-spot stimulation
  • Lift for better access and stability
  • Delivered vacuum compressed
  • Machine-washable designer Velvish (plush faux velvet) cover
  • Fully supportive polyurethane foam insert
  • 24” x 12” x 6”

OneUp Innovations Founder Louis Friedman ‘Liberates’ Brands With Clever Approach

As niche and specialized as the pleasure industry may be, some of our best-known brands don’t just succeed because their founders know sex; they triumph because they also know business.

Louis Friedman, founder and CEO of OneUp Innovations, can pivot between the respective worlds of adult and mainstream products like a pro — which is exactly what he is. We all know Friedman as the brains behind Liberator, a brand that’s arguably the originator of soft, affordable sex furniture. Friedman, however, knows how to flip a pillow regardless of his audience.

“Adjusting to life with the threat of COVID was all about staying home, working remotely and playing outdoors,” Friedman reflects. “These conditions allowed all of our brands to flourish as the need for intimacy enhancements, home furnishings, children’s play systems and comfy outdoor furniture grew substantially.”

Friedman is talking about his trifecta of consumer product families: Liberator sex furniture and positioning pillows; Jaxx, a lifestyle brand of bean bags and convertible furniture; and Avana, which creates sleep support aids and stylish comfort furniture with a holistic aesthetic.

Though Friedman’s approach to his newer, mainstream brands is always purposeful, their creation happened almost by accident.

“Most pleasure product manufacturers work with materials like plastics, motors and electronics, whereas Liberator’s mediums are polyurethane foam, fabric, wood and vacuum compression. Our other brands evolved as a byproduct of Liberator manufacturing,” explains Friedman.

“As Liberator sales grow, so does our waste stream of foam trim,” says Friedman. “This prompted us to make the eco-friendly decision to repurpose our foam and fabric trim to create products for other sectors through Jaxx and Avana.”

Imagine handing your collection of Liberator wedges to your 8-year-old nephew, or letting your fashionable, Gen Z niece design Liberator’s next sex pillow, and you’ve got the Jaxx brand in a nutshell. Adult industry veterans will instantly recognize the familiar shapes of Jaxx’s furniture and pillow play sets for kids, and the brand’s modern take on lounge bean bags for the whole family.

The difference is, of course, all in the marketing and product exteriors. Kids can create princess playhouses with the Jaxx Zipline PlayScape Castle Gate or space stations with the Jaxx Zipline PlayScape Convertible Kids Couch. Adults and families can relax in style on a giant Jaxx Lounger bean bag, outfitted in faux fox fur, or play video games from the comfort of a full-body Jaxx Arlo Indoor Bean Bag Lounger.

Similarly, Friedman tells XBIZ Premiere that Avana is also born of Liberator designs. Friedman explains that the Avana comfort brand specializes in assistive products for relaxation, rejuvenation and top-of-bed therapy. Targeting adult consumers with a “luxury” marketing approach, Avana features orthopedic memory foam support pillows, slanted pillows and mattress toppers for acid reflux relief, and the unique Uno Snuggle pillow for side sleeping, smartphone scrolling and traveling.

Again, Avana’s designs will garner sly smiles and maybe a giggle or two from adult product salespeople, as those in the know will recognize exactly what kind of activities these pillows were originally designed to encourage.

Friedman says adjusting the sails from sexy to subdued came naturally to his team and was further prompted by the quick, clever changes required to survive during COVID.

“[The pandemic] was chaotic for every company out there regarding supply shortages and health scares, and ours was no exception,” says Friedman. “Challenges aside, the pandemic resulted in some of our best sales years yet. Not only did those in quarantine come to Liberator to enhance their days and nights, but we were also able to pivot into creating masks and gowns to support local hospitals thanks to the diversity that being a vertically integrated U.S. manufacturer allows us.”

Thankfully for us in the adults-only sector, Friedman is far from refocusing his efforts on his mainstream brands alone. He’s got plenty of ideas and new designs to keep Liberator at the forefront of pleasure innovation.

“Liberator has already started rolling out new plush fabric offerings on some of our most coveted items,” he reveals. “In terms of future goals, we plan to produce more erotic home items that seamlessly transition from furnishings to fuel for heightened passion.”

Keeping up with sex toy trends, products like the Humphrey sex toy pillow and the Wanda Magic Wand toy mount have grown in popularity with solos and couples alike, allowing for seamless integration of vibrators and dongs into pillow play.

Liberator will additionally follow the ecoconscious movement in manufacturing and shipping, which will coincidentally help retailers by temporarily shrinking the brand’s larger products to better fit small shelves.

“We’ve expanded our sustainability efforts a lot in recent years, taking a ‘size matters’ approach to all aspects of the business,” says Friedman.

“Utilizing vacuum compression to reduce our product and packaging sizes has played an enormous role in both our success and our limited carbon footprint,” he explains. “Now Liberator products fit perfectly on standard retail POP displays and are convenient for easy carryout and low-cost UPS ecommerce.”

As Friedman consistently demonstrates through the actions of his business, responsibility lies at the heart of his personal and professional values. Though his team may be eager to return to travel and sales trainings, for the foreseeable future they’ll be staying put safely behind computer screens.

“We love participating in the adult space and conversing with others in the industry, but feel that the most responsible way to do so right now is virtually,” concludes Friedman on Liberator’s plans for 2022.

OneUp Innovations Founder Louis Friedman ‘Liberates’ Brands With Clever Approach by Colleen Godin originally appeared in XBIZ

Fascinator Travel Throw Moisture Protection Blanket by Liberator

Make this your favorite travel companion.

Liberator’s lustful luxury, the Fascinator Throw, has been hailed as an ingenious lifesaver by thousands of couples, and this miniature version means whether your play is at home or away, you and your partner won’t leave a trace.

The Fascinator Travel Throw is constructed with a unique inner moisture barrier to protect sheets, bedding, and furniture by absorbing any messy, wet-spot situations.

Whether your journey is a sexy road trip to the mountains or a romp around the bedroom, this compact throw can be used alone or made larger by mixing and matching another.

Best of all, when your sexy expedition is over, the Fascinator Travel fits easily in the wash.

Features:

  • Supremely plush throw blanket, specially lined to soak up lubes and other liquids
  • Inner moisture barrier ensures that bedding and furniture stays spotless
  • Light-weight and discreet for travel
  • Perfect for squirters
  • Microvelvet – 100% polyester
  • 53” x 36”

Axis Magic Wand Toy Mount by Liberator

Cast a spell with your Magic Wand.

Experience a whole new level of hands-free delight with the expertly designed Axis Magic Wand Toy Mount.

Part supportive positioning aid, part sex toy holder, this Shape is crafted to offer you complete control and freedom while using a wand-style massager.

With no assembly required, the Axis is constructed so that you can experience the freedom to explore with yourself and even with a partner.

 

To use, simply push your Magic Wand into the open-ended slot, leaving its head out, and pull the cord through other end to plug in. To increase speed and intensity of your Magic Wand there’s even a window to see and access the control panel.

This versatile Shape also adds great support and works ideally while laying down with your hips slightly curved over the toy, or while standing at the side of the bed.

For even more intense pleasure, try leaning over the toy and using the Shape for added comfort. With or without a wand, you can experience deeper penetration and angles for increased stimulation all while feeling completely comfortable. The Axis Magic Toy Mount can also accommodate the rechargeable, cordless Magic Wand as well as most full-sized wands.

* Wand Massager sold separately

Features:

  • Triangular mount for the Magic Wand or other wand style massagers
  • Great for masturbation or couple’s play
  • The tapered contour holds the Magic Wand
  • Supports you while in doggy or off the bed
  • Deeper penetration during sex
  • Velvish cover – Plush Faux-Velvet – 100% Polyester Machine-washable microfiber
  • Foam interior – Fully supportive polyurethane
  • 20″ x 20″ x 7″

Humphrey Sex Toy Pillow by Liberator

Take a trip down masturbation memory lane.

The Liberator Humphrey is a pillow-shaped sex toy mount that lets you do what comes naturally.

Soft yet sturdy and easy to straddle, the Humphrey gives an improved, adult spin to standard pillow humping of days past with its two secure toy pockets that enhance your solo play. The larger sex toy pocket is ideal for rideable toys but can also hold wand-style vibrators or whatever else your heart desires. A smaller toy pouch, perfectly sized for bullet vibes, rests just above the other pocket so you can enjoy dual stimulation when both hot spots crave attention.

The discreetly shaped Humphrey fits in King-size pillowcases, meaning no one will be the wiser when the mount is not in use, and its soft cover is removable and machine-washable.

Both carnal and convenient, you’ll quickly find the Humphrey beats out your childhood pillow by a landslide.

Features:

  • Pillow-shaped sex toy mount with two secure toy pockets
  • Ergonomic form is perfect for both straddling and grinding
  • Main toy pocket can support any toy style, including wand massagers
  • Smaller toy pouch holds bullet vibrators
  • Fits within King-size pillowcases for discreet storage
  • Soft cover is removable and machine-washable
  • A moisture-resistant inner liner protects the foam base
  • Ultra-soft Microvelvet

BonBon Sex Toy Mount by Liberator

Treat yourself to something delicious.

Ideal for solo play, the BonBon is a fan favorite.

The super-dense foam supports you while straddling, leaving your hands free for exploration.

Indulge in this clever addition to your sex toy mount collection, and turn any toy into the ultimate sweet spot confection.

Features:

  • Petite sex toy mount for vibrators and dildos
  • Low profile and ergonomic design
  • Allows for comfort while in straddling positions
  • High-density foam supports the body
  • Prevents sinking into soft mattresses
  • Soft, removable, machine-washable cover
  • Moisture-proof inner liner
  • Toy not included
  • Microvelvet – plush faux velvet cover (in décor colors) – 100% polyester
  • Polyester liner
  • Measurement in inches: 15L x 8.5W x 12H

Heart Wedge Sex Pillow by Liberator

Make your heart sing.

Perfectly contoured for the derriere, the Decor Heart Wedge provides a sweet incline for deeper penetration and G-spot positioning during lovemaking.

This compact version of a classic sex wedge combines passion with fashion as a positioning aid that doubles as a decorative pillow.

Covered in ultra-soft Velvish material, this design looks right at home on top of the bed.

Delivered vacuum compressed in eco-friendly packaging.

Features:

  • Sex pillow
  • Provides lift and angles for deeper penetration
  • Perfectly contoured for the derriere
  • Ultra soft Velvish material
  • Removable, machine-washable cover
  • Moisture-proof liner prevents moisture from penetrating the foam interior
  • Machine washable 100% polyester Velvish plush faux velvet cover over supportive polyurethane foam insert
  • 18″ x 14″ x 7″

Liberator Liquid Velvet Sheet & Pillow Covers

Presentation is everything. After all, sleeping isn’t all you do in bed.

Enrich your erotic expression by transforming your bed into an elegant theatre of sensual seduction. The Liberator Liquid Velvet Sheet is crafted from luxurious fine velvet; this sultry set titillates naked skin, caressing every inch of your body to heighten sexual pleasure. Spread yourself across its seductively smooth surface and surrender to the sublime.

With a wraparound elastic hem designed to tightly squeeze your mattress, the fitted sheet holds on so you can let go. Safe for use with lubricants and water-based massage lotions. To clean, simply toss in the wash.

Available in Queen and King mattress sizes up to 15” deep. The plush pillow covers feature concealed zippers to secure pillows from slippage.

Features:

  • Elegant seamless fitted sheet & pillow covers
  • Seductively smooth 100% polyester liquid-velvet
  • Choose from an assortment of decor colors
  • Includes 2 plush pillow covers with concealed zippers
  • Safe for use with water & silicone-based lubricants and massage lotions
  • Available in Queen and King sizes
  • Generous sizing to accommodate mattress depths up to 15”
  • Machine-wash cold, tumble dry low
  • Proudly crafted in the USA
  • Micro Velvet 100% Polyester

By Helping to Overcome Limitations, Sex Furniture Enables Pleasure for All

For decades, mainstream media has portrayed eroticism through a very narrow lens: whether that portrayal took place in the form of a hardcore porno, a magazine ad for adult toys, an illustrated cover for a romance novel, or something else entirely, persons depicted in a sexual manner have historically and largely been thin, young and able-bodied. As society has grown to be more accepting of recognizing and even going as far as to celebrate diversity, the adult industry too has made changes in their visual marketing to reflect this cultural shift. Nowadays, you can see a stunning array of models and erotic actors across different ethnic groups, sizes, ages and physical ability levels.

Unfortunately, the same can’t exactly be said for representation in erotic products themselves. Most sex toys and accessories aim to make sex better or more interesting for an idealized general public while certain demographics are left struggling to have sex at all. There are a myriad of factors that can make physical intimacy difficult to achieve successfully or with satisfaction, such as old age, mobility issues, fatness and height differences between partners, to name only a few. These groups, which are certainly marginalized but by no means a minority, are left having to figure things out on their own while those with lesser, minor or zero sexual hindrances receive undue preference in the adult retail marketplace.

The solution to many of these woes lies not within sex “toys” as we’ve come to think of them, but positioning props. Sex-positioning enhancers can assist couples in achieving the ideal angle for intimacy regardless of what limitations may be at play. Positioning shapes alleviate a wide range of sexual barriers; they can position bodies in a way that creates a tighter fit and allows for deeper penetration, act as a fulcrum for easier thrusting, and elevate the pelvis to mitigate sore necks while performing oral, thereby increasing stamina, too.

When I first started working at Liberator, I thought the aforementioned benefits were mostly marketing fluff; a list of proposed uses meant to sell fancy novelty cushions to those with money to burn. “Why not just put a regular pillow under your ass when you need a little boost?” was my stance on the matter. It wasn’t until I read a fan-submitted story for Liberator’s “Lusty Lit” contest that the purpose (or more accurately, one of the many purposes) of positioning aids became apparent to me.

The story, aptly titled “Perfectly Positioned,” begins with the narrator absentmindedly telling her husband, who uses a wheelchair, that she misses a particular sex act that the couple are unable to carry out together. This admission sparks a discussion on fantasies and fulfillment, which leads the pair to purchase a Liberator positioning product and they’re able to put their previously discussed fantasies into action.

When I finished reading this contest entry, things finally clicked for me. I was then able to recognize that my able-bodied privilege had been clouding my judgment and that while I have the luxury of achieving sexual intimacy without any aid, others may require special angles and support found in erotic wedges and sex furniture to accomplish what I can without.

When it comes to sexual intimacy aids, the line between “erotic accessory” and “medical treatment” can sometimes get blurry, but sex wedges differ from the purely medical retail category by marrying fun and function. Not only do they resolve common physical intimacy issues, but they also allow for more creativity in the bedroom, a welcome advantage that any type of consumer can appreciate.

While there’s, of course, nothing wrong with wanting to enhance people’s sex lives, there needs to be a greater effort in making sex more accessible in the first place for consumers who don’t fit the mold of what we’ve been conditioned to believe is “normal.” By diversifying your product offerings to include sexual enhancement products that can double as sexual aids, you not only diversify your customer base but you make the world a more sex-positive place.

By Helping to Overcome Limitations, Sex Furniture Enables Pleasure for All by Jen Schwartz originally appeared in XBIZ