Will 2020 Be the Year of the Pleasure Product Gift Exchange?

Let’s face it — 2020 has been an incredibly interesting year for our industry, to say the least. With the COVID-19 pandemic came many logistical hurdles and challenges that we had not faced in the past. But it also came with huge buzz, as millions of consumers turned toward pleasure products to help mitigate their paused sex lives and less than opportunistic dating circumstances. In other words, people have turned to our industry to help tide over dry spells and remind them that pleasure can still be a priority, even during the most challenging of times.
This gives me a huge sense of pride. Everyone is holding on to extra stress and anxiety this year, but our industry has stepped up to the plate, providing people with a way to escape the madness, even if just temporarily. The blissful escape that pleasure products can bring is, quite frankly, something I hope all of my friends and loved ones are getting this year. That is why I plan to give a lot of pleasure products as gifts come the holiday season.

I often wonder if others will be doing the same, particularly if they haven’t gifted pleasure products at all in the past. Based on the sales trends we’ve seen so far in 2020, coupled with some key statistics revealed in a survey conducted by CalExotics, I believe this year could be the year of the pleasure product gift exchange.

Before I summarize the reasons why I feel this way, allow me to share some of the key insights from CalExotics’ survey on gifting sex toys.

  • 88 percent of people say they would be open to receiving a sex toy as a gift from a romantic partner, with the vast majority saying they’d be “thrilled” or “intrigued” about it.
  • Almost half of those surveyed said that they would be receptive to receiving a sex toy as a gift from a friend. In fact, nearly 30 percent said they would be “happy” about it, while another 20 percent said they would be “embarrassed but secretly excited.”
  • Men are more likely to feel intrigued about receiving a sex toy from a partner.
  • Single folks were more likely to have given a sex toy as a gift.

The above stats show glowing interest in receiving sex toys, but were people actually giving them as gifts? Yes, but not as much as you’d think. Only one in three people had actually given a sex toy as a gift. But I tend to think that number is about to boost big-time this holiday season, and here’s why:

Long-distance relationships rely on them. Our team has fielded multiple interviews from mainstream media about this very subject. Long-distance couples have been separated for quite some time now, and the intimacy playing field has shifted for these couples. Without the ability to physically connect in person, virtual sex and phone sex are on the rise, so gifting your significant other a pleasure product may be another way of saying, “I still want to bring you pleasure, even if we can’t be together in person right now.”

Couples who live together need to break the monotony. Pleasure products have been “spicing things up” for couples for as long as I can remember. In a time when couples are home with each other all day every day, however, there’s a greater need for bringing new excitement into the bedroom.

Singles deserve pleasure too. Quarantining can be challenging and incredibly lonely for those doing it alone. Having a pleasure product can help relieve stress and offer that much-needed boost of endorphins we could all use right now. If you have some single friends quarantining alone who have been complaining about their non-existent sex lives, a sex toy can help put a smile on their face.

As an industry, it is our job to make pleasure products gift exchanges a reality this holiday season, and I am here to help with four easy tips for retailers:

  1. Transform your store into a holiday wonderland of pleasure. For brick-and-mortar retailers, try decorating your store for the holidays. Use holiday décor in window displays, tabletops and even end-caps. For online retailers, have holiday theme imagery on your site. Have dedicated pages for holiday-theme gift ideas. All of this will help put shoppers in the holiday spirit.+
  2. Give your social media a holiday theme. Consumers are spending more time on social media, so it’s important to showcase the holiday theme on all your social media channels. At CalExotics, during the month of December, “Callie, the naughty elf of the shelf” pays us a visit. We post a new picture of our naughty elf getting into some crazy, pleasure-product-related mischief every day. This always gets a lot of attention, as it is a great mix of pleasure products, fun holiday traditions and a few laughs.
  3. Make gifting easy. Offer holiday gift guides and stocking-stuffer ideas. Dedicate a section in-store or online for the top holiday gift ideas. This can include classic, best-selling items or new, innovative products. Providing suggestions and ideas is a great way to have consumers thinking about pleasure products as a gift. Also, remind shoppers that it’s OK to buy one for themselves too. After all, it is the season of giving, so why not give a little something to yourself!
  4. Add value for your customers. Offer gift-wrap options in-store or allow online shoppers to add a special message to their gift purchases. Offering incentives like a gift with purchase is a great way to add value for your customers, making them feel special. Deals and sales are also great for the holidays. Just like mainstream retailers, you can offer Black Friday and Cyber Monday deals or holiday sales to encourage your customers to shop.

Will 2020 be the year of the pleasure-product gift exchange? I suppose time will tell. But one thing is for sure — together as an industry, we’ll make this a pleasurable season for many people — and that’s important now more than ever. Happy holidays to you and yours!

Will 2020 Be the Year of the Pleasure Product Gift Exchange? by Nichole Grossmann originally appeared on XBIZ.com

 

 

Top 4 Tips for Boosting Holiday Retail Sales

With the season of giving fast approaching comes the hectic scramble to find the perfect holiday gift. This annual ritual often translates to endless hours of pacing the mall, aimlessly browsing online, or, worse, falling prey to last-minute gift ideas that neither show nor tell the receiver you were thinking of them.

But what if you could help consumers ditch the holiday headache by finding the ideal gift of a pleasure product? With a little creativity, your business can help bring more pleasure and joy this holiday season with a fun, easy and strategic approach to gift-giving.

Here are a few ways to encourage sex toy gift-giving while boosting your holiday sales:

1. Draw shoppers in with a gift section they can’t resist!

Help make gift-giving easy by featuring a holiday gift section in your store or online. Get festive with your gift section and include options that cover all levels of heat. Whether it’s someone’s first time shopping for a sex toy or they’re your regular shopper, make gifting easy with the perfect variety to get their imagination going. Take this opportunity to highlight some of your bestselling items, sex toy essentials, trending toys for 2019, or toy predictions for 2020.

2. Offer gift suggestions that are inclusive, fun and go beyond relationship status, sexual identity and sexual preference.

Be sure to include ideas at different price points, from low-cost to luxury finds. Consider highlighting bundled items like toys and lube, which look good together, and subtly upsell your products. Kits are also a great gift idea because they offer more bang for your buck, and they’re a fun introduction to sex toys for those looking to experiment or explore new sensations.

3. Go the extra mile for your customers.

Offer shoppers the option to have their item gift-wrapped in-store while they shop, which is a great way to help customers check off items on their holiday to-do list during the mad holiday rush. Cater to those last-minute shoppers by giving customers the gift of expedited shipping. With your help, customers can take advantage of last-minute shopping sprees online without worrying if their gifts will arrive on time. Want to get even more creative? Include a checkout option to add a special message for those looking to add a personal touch to their gift.

4. Join in the spirit of giving.

Express your gratitude with customer incentives. Gift your customers a coupon for their next visit, or include a small gift with each purchase, offer customers a gift card bonus when buying a gift card, or reward repeat customers with rewards points. These simple options can help build customer loyalty while also increasing your sales. Treat your VIPs extra special by offering unique incentives for customers who’ve recently shopped at your store, or who are part of your loyalty program.

While gifting a sex toy can be intimidating for some, the overall stigma of sex toy gift-giving has dramatically decreased over time. This decrease is thanks in part to the growing positivity toward sexual wellness and pleasure in Hollywood and mainstream media. According to a survey recently released by CalExotics, 88 percent of people said they would be open to receiving a sex toy as a gift from a romantic partner, with the vast majority saying they’d be “thrilled” or “intrigued” by it.

Sex toys can be a great way to rekindle relationships, strengthen friendships, and add some heat to the sex lives of consumers. So, this gift-giving season, we encourage you to find creative ways to showcase your product and help consumers struggling to find a meaningful gift. Remember, providing consumers with a unique and memorable shopping experience is key. If you do this right, you’ll be surprised by how many repeat customers you’ll gain.

Top 4 Tips for Boosting Holiday Retail Sales by Vanessa Boekenoogen originally appeared in XBIZ

Screaming O Sexy Valentine Box-O-Tricks

so box.jpg

The all-in-one romantic gift that keeps on giving.

The Screaming O Valentine Box-O-tricks makes it fun and easy to show that special someone you REALLY care, thanks to a convenient all-in-one collection of romance essentials.
Hand-picked by professionals, these sexy accessories offer a special selection of reusable and disposable vibrating couples toys and c-rings to satisfy every carnal craving while promoting a strong intimate connection that lasts long after Cupid’s arrow strikes.
So spice up your sex life this romantic holiday season and celebrate a passionate night with your sweetheart, courtesy of Screaming O!
valentine_group-web.jpg

Each kit includes:

  • 1 Two-O Double Pleasure Ring
  • 1 BigO Ultimate Vibrating Ring
  • 1 FingO Tip
  • 1 RingO Pro LG
  • 2 Screaming O Mints

so-val2019-101-web

Additional Info:

  • All-in-one romantic gift full of sexy treats for your special someone
  • Bright and colorful romance essentials for more satisfying sex
  • Disposable and reusable options
  • Lab-tested, body-safe materials
  • Colors may vary

Fifty Shades of Grey There's Only Sensation 24 Days of Tease by LoveHoney

73341-00
More orgasmic than any chocolate-filled calendar – open a different door every day to discover your next way to play like Grey.
If you like Fifty Shades of Grey, or just like to play, you’ll love this 24-day window calendar that’s packed with not one, not two, but 24 (yes, *twenty four*) official toys, tools and bondage gear for Christian and Ana inspired thrills, all approved by E L James herself.
73341-02
More than a fun way to overhaul your sex toy collection and create your very own Red Room, ‘There’s Only Sensation’ saves you 30%  on 24 of the best-selling toys and bondage items from the official Fifty Shades of Grey Pleasure Collection.
73341-04.jpg
Behind each door lies a pleasure toy or bondage accessory to excite your senses and incite exploration of your darker desires. The tantalizing collection includes best-selling Fifty Shades of Grey Greedy Girl G-Spot Rabbit Vibrator – USB rechargeable, waterproof and travel-friendly with two powerful motors and 36 possible vibration mode combinations.
73341-11

Features:

  • Save 30% on 24 best-selling toys and bondage from the official Fifty Shades of Grey Pleasure Collection
  • A brand new version of last year’s sell-out sex toy calendar for Fifty Shades fans
  • Includes vibrators for her, amazing sex toys for him, best-selling couple’s toys for both of you and bondage gear for authentic Christian-and-Ana fun
  • A perfect shared gift for couples to spice up their sexytime
  • The calendar comes with all batteries included
  • Part of the Fifty Shades Freed The Official Pleasure Collection approved by author E L James

Her Holiday Stocking by Screaming O

her stocking.jpg
‘Tis the season for sexy gift-giving with Her Holiday Stocking, an all-in-one collection of intimate essentials fit for a very happy holiday celebration.
This all-in-one stocking is stuffed with a Charged Vooom! Bullet for deep, rumbling vibration that charges up fast, Climax Cream natural sensation-enhancing gel, and CinnoKiss KissOboo Tingly LipBalm – three perfect gifts for the price of one!
xmas_lineup.jpg
Her Holiday Stocking helps couples connect and get cozy with fun and body-safe accessories they can play with together. Whether a romantic gift for that special someone or a sexy treat to spice up your sex life, the Her Holiday Stocking from Screaming O makes it simple – and affordable! – to show your not-so-secret Santa how naughty and nice you’ve been this year!
Each kit includes:

  • 1 Charged Vooom! Bullet for deep, rumbling vibration
  • 1 Climax Cream sensation-enhancing gel
  • 1 CinnoKiss KissOboo Tingly Lip Balm

3 PERFECT GIFTS for the price of ONE! 20% savings over purchasing each item separately!

Icicles No. 59 Candy Cane Glass Wand by Pipedream Products

pd2959-00_01.jpg
Elegant, upscale, and hand-crafted with amazing attention to detail, this luxurious glass massager will leave you breathless.
Each hand-blown Icicle glass wand is sleek, unique, and made to play hard.
pd2959-00_03.jpg
This hand-blown glass candy cane comes in a beautiful gift box and makes the perfect stocking stuffer for that special someone on your list!
The smooth glass is body-safe, nonporous and hypoallergenic. Run it under warm water for a few minutes and heat up those cold holiday nights!
PD2959-00_glam
The hypoallergenic glass is nonporous and body safe, and when cared for properly, is designed to last a lifetime. Run the wand under warm water to heat things up, or chill it under cold water for a cool sensation.
Borosilicate glass. 7.75″ (6.75″ insertable) x 1″

Social Media Auto Publish Powered By : XYZScripts.com